How do you build an unforgettable enterprise software experience in a world of cutting-edge products? What are the different roles that PMs play at each stage of a product’s evolution?

How do you go about building tech that keeps people healthy? Digital health has massive promises, but it’s no an easy task to connect communities around difficult topics like chronic diseases or drug addiction.

We’re hiring! Our fast growing organization is one of the largest networks of product managers and early adopters in the world. We’re looking for a highly motivated and forward-thinking Strategic Sales Director to have a direct impact on the bottom line. To apply, email resume and cover letter to sc@productsthatcount.com with subject “Strategic Sales Director Candidate.”

By understanding the core value of Product Management and knowing how to choose your battles, Tim Roberts of Twitter and FitBit shares the skills every Product Manager can implement to make sure they are not only scaling the impact of their products, but their influence as well.

How do you drive meaningful growth for your product? Slack Product Head Jules Walter shares frameworks he used to drive growth. He takes a stand against traditional approaches of scaling using a test and repeat approach. Instead, he advocates first developing a deep understanding of the problems preventing growth, and then using a structured approach to identify the best experiments to tackle those problems.

studiored Founder Philip Bourgeois is my guest on this week’s podcast episode. Learn about his processes for developing digital and physical interactions throughout the development process, that have made his firm the leading producer of wearables and bio-tech hardware in Silicon Valley.

As an executive, you know that product teams are essential to the business. You rely on them for strategy, research, recommendations, and more. Pragmatic Marketing Instructor Steve Gaylor breaks down what to expect of these product managers and marketers and how to communicate and build with ease.

At this session, SoulCycle Product VP Jason Rodriguez reveals how he changed his team’s role from PROJECT management to PRODUCT management. He also talks about the future of SoulCycle and how he’s preparing for international growth, product expansion and world domination.

Michael Katz, CEO & Co-Founder of mParticle and former VP of Optimization & Analytics at Yahoo, talks about the culture and practices that have allowed him to build product-focused teams that continually execute, deliver value, and leave a legacy.

Nearly everyone would agree that user testing is an essential part of the product development process. In practice, however, sometimes even the most well-intentioned product managers make basic mistakes when trying to conduct successful usability testing. In this post, David Westen and Diana Cheng from Redshift talk about common testing pitfalls and offer tips on how teams can avoid them.