You’ve designed and built a great product that everyone will want to use and tell their friends about. It is destined to be “the next big thing”. But you still have one more major hurdle to overcome, and this will possibly be the biggest challenge. How will you tell the world about your product? This final section deals with launching great products.
Ineffective product management can lead to 1 in 3 product launches failing. You did a great job with Design and Build. Finish strong with a great product launch.
This phase is where the work you did at the start putting together a business case comes into play. In the business case, you defined your Routes To Market (RTM) which answers questions like:
The Launch process primarily involves executing the Go-To-Market strategy (ideally) put together during the Designing phase. Product Management is the driver of creation and execution of the GTM Strategy, involving Marketing, Sales, Press Relations, Analyst Relations, Customer Support, and the partner ecosystem.
As a Product Manager, this phase may involve travel if your GTM Strategy has in-person enablement sellers and partners. You may also participate in calls with analysts and press, working with the teams that handle Analyst and Press Relations. And lastly, one of the best ways to get visibility for your new offering is at conferences – speaking, hosting events, and having an expo booth.
At Products That Count, we believe that everyone can design, build, and launch the great products that they’ve designed and built.
Products That Count has thousands of free resources to help you design, build, and launch great products. Our podcasts, eBooks, videos, articles, blogs, and infographics will help you learn the craft of product
Our resources are straight from the minds of C/VP-level product leaders from companies such as Netflix, Amazon, and Etsy, who understand the unique challenges of product management. These diverse product executives are actively engaging in solving similar challenges to what you’re encountering in your product roles and are excited to share how they’re doing it. Learn how to build great products from practitioners, not consultants.
For example, check out Amazon Sr. Product Leader on Mastering the Art of Product Launches.
Your approach to launching great products should include these steps:
The 2022 Product Awards from Products That Count celebrate the tools that give Product Managers their superpowers, enabling them to deliver market-leading products & services that delight existing customers and bring in future customers across current and new markets. Check out the Product Award Series to learn about the award-winning products that you should be using when launching great products, including
Personalized Mentorship will turn your Product team into a competitive advantage so you can win as a market leader. This paid offering will
Click the green “Live Chat” button to the right to talk with a Products That Count staff member about the Strategic PM Bootcamp and Personalized Mentoring for your Product Team.