Contributions from our community
Rosa Welton shares insights on how to be successful in B2B product management, from interview to onboarding to success.
Fmr Groupon Head of Product Kristopher Drey explains the promise and potential of PropTech, aka property technology.
Amazon Sr. Product Leader Sarika Tyagi shares a framework for improving the prospect of successful product launches.
Fidelity Director of Product Management Hannah Lippe shares insights on how to build human-centered products in highly- regulated environments.
Here are the 12 product leaders representing 7 product industry verticals. Together, they make up our independent Awards Advisory Board.
Kris Drey and Don White discuss Satisfi Labs’ quest to build a conversational AI tech platform on the theory that it answers everything.
Zachary Fleming explains what needs to be done differently when building digital health products. It goes beyond customer satisfaction.
Oscar Health Director of Product Management on how having difficult conversations builds customer relationships.
Northeastern University Distinguished Professor Koen Pauwels shares insights on best practices for marketing in a recession.
In episode five of our AAB series, 2 product leaders discuss the important product industry of health tech, or life sciences.
In this article, read best practices on how top CPOs approach the challenges and propose solutions of prioritization.
In the fourth episode in our AAB series, 3 product leaders discuss the important product industry known as B2B tech.
Rosa Gonzalez Welton shares insights on what it takes to make the move from B2C to B2B product manager.
CollegeVine Sr. Product Leader David Prentice shares insights on when to avoid a pivot decision and when to make one.
In the third episode in our AAB series, 3 product leaders discuss 2 key product industries today: PropTech and FinTech.
Michael Dubinsky explains why you should know your agenda and what you are focusing on. Stick to that, and not the shiny new object.
This B2B tech infographic is all about commerce, connections, and exchange of data from business to business.
In episode 20 of the CPO Rising podcast series, Donna Boyer explains why Chief Product Officers should be leading by looking forward.
In the second episode in our AAB series, 4 product leaders discuss 3 key product industries today: telecom, AdTech, and IoT.
In the 19th Global CPO podcast, Hau Thai-Tang explains how Ford went from hedging their bets to going all in on EVs.
Meta Product Leader Satish Mummareddy shares insights on cultivating the right mindset and developing interpersonal skills to influence without authority.
In this first episode introducing the Awards Advisory Board, 3 product leaders discuss what makes great B2B products.
CollegeVine Sr. Product Leader David Prentice shares insights on 5 types of product pivots and when to make them.
Kelly Peng tells Nacho Andrade about digital transformation and how it expanded the diverse VR market.
Here are the top books every product manager should read according to the product executives that drive our network's product conversation.
Microsoft Health AI Product Lead Arun Ravi shares insights on how to create the right team to drive success in your company.
MongoDB Product Lead Rachelle Palmer shares insights on a data-driven approach to product management to drive success.
Bill Loewenthal shares the number one thing that all product leaders would love to do better.
Meta VP of Social Impact Emily Dalton Smith shares insights on building mission-driven products that change the world.
ZEFR Sr. Product Manager Bharat Manglani shares insights on how developing cross-team goals fosters accountability and drives growth.
We’re taking a look back at some of our favorite conversations that have taught us what it takes to build great products.
Fmr Jostle Director of Product Development Felipe Gasparino shares insights on the most important question in product management: why.
Rosalyn Lemieux on the ways that MURAL is helping solve the problem of disconnected hybrid teams. And cultivating fun at the same time.
Tata Consultancy Services VP & Co-Founder of Strides.ai Malur Narayan on how artificial intelligence can impact your product and company.
Announcing a Capgemini Research Institute report, and highlights from Products That Count’s work on sustainable product management.
Justin Avonick argues if your team is too comfortable, it might be time to mix things up. Embrace the value of constant chaos.
Boston University Associate professor Andrei Hagiu shares insights on three key methods for transforming products into platforms.
How do Chief Product Officers measure product performance? These top CPOs share best practices.
This infographic is all about the network of interconnected physical devices exchanging information online: the Internet of Things.
In Product Awards episode 12, Jay Smilyk discusses how data is the new oil, creating business opportunities and increasing the greater good.
Uprise Co-Founder & CEO Jessica Chen Riolfi shares insights on career growth and breaking into fintech.
YegaTech CEO Mehdi Nourbakhsh shares insights on real use cases of artificial intelligence and how it can help product development.
Not all PMs are designers, but all PMs need to understand the product design process. Read this eBook for best practices from our PM network.
Param Kahlon wants you to know that if your whole product team agrees, you need to seek out a diversity of perspectives.
Wayfair Sr. Product Leader Gabriel Rothman shares insights on the growth-first methodology and key inputs to topline growth.
Marqeta VP of Product Management Archana Prasad shares insights on how fintech and product management interplay.
The 11th episode of the 2022 Product Awards series features the CEO and co-founder of an innovative mental health app.
The most common challenge for Chief Product Officers continues to be talent. How do top CPOs solve this puzzle?
Flutter Entertainment Sr. Product Leader Vinay Aradhya shares his experiences and how to build a successful product career.
This telecom infographic is all about the products creating better connectivity in text, audio, and video.
Glen Fields on digital transformation in the manufacturing world, from AR, to cloud, to data analytics, to digital twins.
Nico Popp shares his key measurements for performance and growth. He calls these the “magnificent seven” KPIs.
Tribevest Product Leader John Franck shares insights on how to navigate your role as a new product manager, and discover the information necessary to be successful.
Notion Chief Product Officer Madhu Muthukumar on how to successfully navigate the product management journey.
Blockchain is decentralizing finance, enabling Web3, and creating a level of transparency and consumer-control never before seen in tech.
In episode 10 of the 2022 Product Awards series, we learn why the dichotomy between utility and delight may be false.
Rent the Runway Sr. VP of Consumer Product Preethi Ramani shares insights on how to create a seamless user experience.
Savinay Berry tells Renée Niemi why, in the highest performing organizations, everybody needs to think like an owner.
WorkStep CPO Tommi Forsström shares tactics on using data and good agile principles to better predict the future in a chaotic world.
CareRev COO Filiz Genca shares insights on how to create customer-driven frameworks and goals that align with your company’s vision.
From PM priorities, to key metrics, to relevant action steps you can take today, this eBook is about sustainability in products and services.
In number 9 in the 2022 Product Awards series, Darren Guarnaccia explains that in prioritization, sizing is everything.
Ahead of Product co-founder and coach, Katerina Suchkova, on scalable leadership frameworks to start thinking like a leader
WearWorks Co-Founder Kevin Hoil Yoo shares insights on how his product, Wayband, uses haptics to create an inclusive navigation device.
ZEFR Product Lead Bharat Manglani offers advice to product teams for building strong lines of communication.
Scott Williamson talks about the importance of transparency when leading people, communicating, and driving change.
Align Technology Product Leader Lavanya Iyer shares insights on how digital platforms can help improve patients’ access to healthcare.
Unilever’s Darren Adams on how PMs can set and reach goals to create trends in digital innovation and sustainability.
This infographic is all about technology in the financial services industry. In other words: fintech. Keep your eye on this sector, PMs.
In episode 8 in the 2022 Product Awards series, Almas Abulkhairov explains what people still miss about the office.
Google Cloud Director of Product Management Tim Knudsen shares insights on how Zero Trust Security helps protect your product.
The Chief Product Officer is often in charge of shifting company culture. How to go about making that transition as smooth as possible?
From shifting the culture to setting priorities, it all begins with embracing overcommunication, says Amy Bunszel.
Drew Carlson on Hamilton Beach’s sustainability efforts, from reduced packaging to recycling test appliances.
Bernard Desarnauts shares why he thinks a good product leader is more like a diplomat than a president – or CEO.
Fanatics VP of Data Maddy Want shares insights on multiple product launches and each company’s product mistakes that lead to their failure.
In this editorial, Emma Cai compares TikTok and IG Reels. Which should content creators leverage to maximize success?
Root Insurance fmr CPO takes us on a journey through career development and into product leadership.
This eBook is all about the current state of AI in the field of product management, from jobs, to roadblocks, to ethics.
Assaf Ronen talks about leading product at the SF-based fintech, and why he is passionate about building products that make a difference.
Morning Brew VP of Product, Emily Diamond, shares insights on how content and product management interplay in a media company.
A growth mindset means seeing any and all obstacles as opportunities to learn, and it can be a tremendous response to adversity in work and life.
ZEFR Product Lead Bharat Manglani offers advice to product teams for moving past obstacles and building stronger connections.
This is episode 6 in the 2022 Product Awards series. Here, Mike Korba talks about live chatting with customers for better digital platforms.
Twilio Product Leader shares the top 5 strategies for innovation when working with products that aren’t your company’s top priority.
Contentsquare VP of Product Excellence, Danny Carvajal talks product excellence teams and how to implement the best strategies for success.
In episode 10 in the CPO Rising Series, Mikhail Vaysbukh talks about the two most important behaviors for any product leader.
How can companies incorporate the cloud? Sarbjeet Johal shares experiences related to planning, building, and marketing cloud products.
The second in the Capgemini “Leaders in Innovation” Series features Sameer Sharma on how Intel’s smart infrastructure can change the future.
SC Moatti, Products That Count Founding CEO and Founding Managing Partner of Mighty Capital was recognized as top product leader.
Gain insight on product manager best practices from industry gurus, including essential skills, industry trends, and building great products.
InVision has been maniacally obsessed with creating simple products that get everyone engaged within the organization.
Authomize VP of Product Guy Katzir shares the holistic approach to cyber security and how to build great platform products.
Deba Sahoo shares best practices for building a strong talent pipeline by investing in a culture of learning and development.
Jayoon Yi from ROOM will explore how to infuse agile with waterfall mindsets and maximize the impact of hardware roadmaps.
VODIUM Co-founder Camille Padilla shares her nonlinear path and unique experiences that led her to build a tech startup.
This eBook is all about the top challenges facing today’s CPOs — as well as best practices offering solutions.
From the company’s origins to its evolving analytics tools, Justin Bauer explains why, at Amplitude, the customer is part of the team.
The first in the Capgemini Leaders in Innovation Series is all about Jerry Callahan’s passion for sustainability and efficient design.
In this, the eighth episode in the CPO Rising Series, Atlassian Chief Product Officer Joff Redfern talks about the importance of values.
Republic Product Lead Matt Hamilton shares insights into the importance of the customer journey and the future of FinTech.
ZEFR Product Lead Bharat Manglani takes the holistic Platform Product Manager view to maximize the customer value proposition.
With the digital transformation, business rules are being rewritten. We captured the learnings of the most successful Chief Product Officers.
ServiceNow Product Leader Rosa Welton shares steps to design a hiring roadmap to scale your first team, and managing managers to do the same.
Optimizely VP of Product Thilo Richter on why a great PM might have a few things in common with an experimenting scientist.
What do teams look for when hiring PMs? What skills are non-negotiable? How can PMs showcase their talents?
American Express VP of Product Development Penelope Madry shares how to lead through change and align successful product teams.
Landis Product Head Vinamrata Singal on how to craft a vision for different audiences with concrete frameworks & examples to drive alignment.
Upwork CPEO Samuel Bright talks about how he leads his product teams. It starts with a culture of making the customer win big.
Zoopla Product Head Yanislava Petrova shares the craft and context of PM frameworks and how PMs can create their own.
VP Abhinav Gupta shares how to take the economic value of a product feature and quantify the cost of delay.
Heap VP of Product Rachel Obstler gives insights into how Heap built analytics tooling customers were willing to buy.
Vimeo Director of Product Emma Cai examines China’s recent crackdown on tech giants like Alibaba and Didi.
PayPal Senior Product Leader Ronke Majekodunmi shares insights about diversity within roles and customer relationships for successful PMs.
Here is a virtual toolbox showcasing some of the important attributes of these award-winning tools.
Next Insurance CPO and 2022 Global CPO 20 winner Effi Fuks Leichtag shares some truths about hiring talent and scaling product teams for accelerating growth.
The Infatuation and Zagat CPO Janko Bazhdavela shares his insights into building teams and tapping into a hybrid model.
The 2022 Product Awards featured 20 of the best tools for product managers over the past year. In this eBook you will learn more about these winning products.
Learn how Product Managers can leverage end user research at scale to make really good product decisions.
Metron Aviation Product Leader Marcus Lowther shares what it takes to transition to a product management culture in an established industry.
Mastercard VP of Product Management Dana Rosenberg shares how to be customer-first and drive tangible, metric-based product outcomes.
Diego Dugatkin shares his insights into creating the best product teams, embracing the vision, and building the next generation of product leaders.
Fmr Illumio Product Leader Matthew Glenn shares the dynamics of cybersecurity and explains the zero trust model.
Docusign Senior Product Lead Gayathri Venkataraman shares how you can improve by learning from mistakes and successes in your PM career.
Included Health CPO Nupur Srivastava shares the attributes of great product leaders and how to set priorities while enabling innovation.
Software Pricing Partners MP Chris Mele shares insights into value and how a pricing strategy is important to product development.
Key questions in this article will help you to draw your organization’s holistic product health picture and discover strengths and weaknesses.
Nubank CPO Jag Duggal shares insights into creating rhythm, hiring a great team, and maintaining innovation.
Learn about the winners of the 2022 Product Awards, the top 20 CPOs, in the world, and the Product Innovation Winners.
Stash Product VP Vinod Raman asks: how do you set up a financial PM team that’s innovative and successful?
Capgemini Invent VP Lisa Mitnick shares her insights about creating a safe environment to fail and succeed with innovation.
Finalists in the “Empowering the Whole Human” stage: Discover the best product tools for product managers looking to empower minds, bodies, and spirits.
CX thought leader Lorraine Schumacher shares how CX adds value to product teams and listening to customer voice brings success.
Johnson Controls Product VP Narasimha Krishnakumar discusses how PMs can scale to manage a portfolio of products and best practices to use.
Product is in the driver’s seat, leading the way to business outcomes that are beneficial on a strategic level – revenue, cost, and productivity.
Douyin is one of the biggest social commerce platforms that allows brands not only to advertise their products, but also create detailed brand pages
Crossbeam CEO Bob Moore shares how an underlying B2B network graph impacts an approach to product management, from vision to success metrics and beyond.
How have the leadership dynamics changed as we see the rise of the CPO?
Finalist in “Responsive Product Accountability”: Discover the best product tools for product managers in need of responsive product metrics and analytics.
Finalists in the “Level Up Scale & Complexity” stage: Discover the best product tools for product managers looking to take their products to the next level.
As we see a need for better customer experience, it makes sense for product managers to rise through the business ranks and gain a seat at the C-suite table.
e have a series of four eBooks with some of the best information from our internal and external research on PM career advancement.
You can either choose how to prioritize your time, or let others make those decisions for you.
With product leading the way in all aspects of an organization, why are we doing things the way we’re always doing them?
Many products fail due to markets or people, but most leaders still remain focused on products. What are important approaches to successful product development?
Finalists in the “Delightful User Journey” stage: Discover the best product tools for product managers looking to guide users on every stage of their journey.
Platform Product Management provides a broad perspective of portfolio performance and opportunities. Observe gaps and think through potential solutions.
Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.
What are some areas to hone in on to efficiently progress your career as a CPO?
Digital native and tech companies place product at the forefront. Traditional companies must reinvent their products, customer experience and business models.
Finalists for“Informed Go-To-Market Strategy”: Discover the best tools in the areas of experimentation, ramp-up, and testing for your product launch.
A big factor in building products at Roadzen is to introduce transparency, make the consumer aware of what is possible, and give them tools to address it.
Products That Count, in partnership with Capgemini and Mighty Capital, is pleased to announce the finalists of the 5th Annual Products That Count Product Awards
Your PM success is directly proportional to the satisfaction of your key stakeholders. Engage effectively to create advocates to help further your career.
Meta Product Leader Yu-Kuan Lin shares observations of how product teams evolve as companies grow, and the difference in leadership skills at each stage.
Several factors expediting growth of VR are reduced hardware prices, improved computing power, more killer apps, and a group of consumers ready for VR today.
Be a chameleon to your user base. Absorb their feelings and need, and infuse that throughout the design and prioritization processes.
With product-led growth strategies, product teams have the ability to delight and retain customers by facilitating seamless product experiences.
When iterating toward product-market fit, there are two types of pivots that product managers typically make: the mental model pivot and the execution pivot.
Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.
Products That Count is hiring a highly motivated and forward-thinking Head of Product Partnerships. Check it out and apply now to join our growing team!
internal pressures, external stakeholders, and poor practices can keep managers from delivering products that customers want. How do we change this thinking?
SignalWire founder and CEO Anthony Minessale shares how telecom turned into a software platform, the role it played in remote work, and what to expect.
Experimentation can be developed as a powerful storytelling and product tool to make accurate, data-driving decisions that can expand their product’s reach.
The dedicated effort a Platform PM places in building key relationships will lay a solid foundation from which to continue learning.
Relive insights from product leaders at Ramp, Dolby, and Cox Communications, as well as Silicon Valley icon Geoff Moore.
What makes a great product? Each person has a different answer, so there are, in essence, 100 definitions of a great product.
This press release announces the 2022 Products That Count Product Awards and the first-ever Global CPO 20.
BetterLesson SVP Amber Orenstein shares how her teaching background provided a different perspective to building quality edtech products.
Interactive technology is evolving quicker than ever. How can we prepare our products for the coming digital transformation?
Many CEOs ask: How do I create products that gain market leadership against tough competition? Try our product-first best practices.
PepsiCo Product Lead Deepika Yerragunta talks about building platforms as products and within frameworks to boost productivity and scale.
This eBook is the product of a year’s worth of conversations and developments in the world of product. What a year in product it was!
Fmr Livemocha co-founders talks about how to plan your exit strategy and build relationships with potential acquirers.
LinkedIn Product Lead Shreyas shares how safety PMs balance challenges, solutions, and customers to make secure products.
Can a newspaper's intrapreneur product not only delight media subscribers and advertisers, but also become a sustainable source of revenue?
All things AI, from an eBook with insights by amazing product leaders to a webinar and podcast recording with more real life examples.
Emma Cai investigates mobile app monetization and how app stores can improve IAPs to encourage more innovative content in the long run.
Building workplace stamina is critical for maintaining productivity as a product manager - from seeking help from peers to making sure you take time off.
Blue Cedar CEO shares how product leaders can build secure mobile apps to deliver positive business outcomes.
Blink Chief Creative Officer shows design-led processes and elements of good product design that help teams prioritize features and bring brands to life.
Discovery Education CPO Pete Weir explores how to work backward on edtech design with stability for diverse learners.
Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
Felipe Gasparino takes the mic to tell us about the category of “empowering the whole human” at the 2022 Products That Count Product Awards.
Cox Communications Product Lead explains what it takes to be successful when moving a business from B2C to B2B.
This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.
Fmr Ratehub Product VP Scott Affleck on challenges of building hybrid consumer products, and balancing speed with operational complexity.
Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.
Products That Count CPO in conversation with our Founder on the 2021 Product Awards, and owning one's category to win in product management.
New Platform Product Managers: follow these tips and start building key relationships today to lay a strong foundation for success.
Getsafe VP of Product & Design shares insurance changes within tech and how its product development is different from other industries.
As PMs, we know that our products are only as good as the questions they answer. Use more questions in the product development process today.
A product culture that includes the growth mindset is essential for market leaders. Get this eBook and help your team today.
Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.
Uber Product Leader Sreenath Kizhakkedath shares a framework to build experience and deliver growth in two-sided marketplaces.
Procore Product Lead Reza Shirazi talks about demystifying artificial intelligence and what it means to build AI products.
Shipt Product Director on building a surge pricing system that includes machine learning, operations research, and behavioral psychology.
Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Markets offering unique products or services can be fantastic business opportunities; coupling those with unique demand is a great strategy.
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