The 2023 Product Awards Winners!

“The bar for what makes a great product gets higher every year. Today’s product companies are digital natives embedding technology from day one. They are building products that are more than simply tools – they are channels helping startups engage customers for sustained growth.” – SC Moatti, Products That Count Founder & CEO

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Congratulations to our winning companies!

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We’ve talked with companies facing similar challenges to what you’re seeing.
Here are the best practices from our research.

Products That Count helps Product Leaders

Set the Bar

Turn your Product Team into a competitive advantage that delivers market-leading products

Grow their skills

Learn from your peers across a diverse set of industries and companies

Advance their Careers

Progress to the C-suite by engaging with C/VP-level leaders that have put product-led growth into practice

Transform Your Product Team

Product Leaders: Do any of these describe your Product Team?

Being a Product Leader can be challenging, whether you’re with a small start-up or a global enterprise. Just when you’ve “gotten it right”, there is a new acquisition to deal with, you hire more product managers, or your competition pivots and now everyone is scrambling. More often than not, Products Leaders are dealing with feelings like these:

  • Our company doesn’t seem to be building products customer cannot live without.
  • We don’t know how to structure our product teams to be successful after a recent acquisition.
  • There is friction between Product Management and Engineering when prioritizing & delivering our products.
  • Our company has been slow embracing digital transformation.
  • PMs are always on the job market. How can I keep them here?
  • I spend more time doing reactive tasks than proactive strategy
  • My company is not product-led and it shows in our bottom line.
  • My Product Managers aren’t at a consistent minimum competency level to be effective.
  • The company’s strategy is a constantly moving target, and it isn’t well thought-out.

Did you know that Ineffective Product Management can threaten your digital transformation?

Product teams face unique challenges that can lead to:

1 in 3 Failed product launches
30% Lost engineering throughput
Missed product revenue
30% Product team churn

YOU can be the Hero and

Triumph over Ineffective Product Management

The role of Product has never been more important or impactful for organizations across the globe. Product organizations are poised to be the guide that ushers businesses through digital transformations into the Age of Product, where the best products win. In this story, our Hero is a Product Leader. That’s you!

Personalized Mentorship for Product Teams (Paid)

Ineffective Product Management comes at a cost: failed launches, lost revenue, decreased Engineering throughput, and a high turnover on the Product team.

Our customers have seen

  • increased PM & Engineering productivity by 30% (especially important in tough economic times)
  • increased growth mindset by 30% within 3 months (more innovation in good times)

Click the green “Live Chat” button to talk with a Products That Count expert.

Turn your product team into a competitive advantage. You can’t afford to do nothing.

“We boosted PM team efficiency by 29% in 3 months. The program paid for itself many times.” – SVP, Product Management, Fortune 100 company

Partnering with Products That Count increased PM employee engagement by >30%” – CPO, Global Financial Firm

Executive Mastermind Circle (Paid)

Elevate your brand and scale your impact through peer-to-peer learning with other product executives by 1) sharing Best Practices & Troubleshooting Problems together, 2) being accountable for short-term and long-term results 3) discussing your Personal Growth as a CPO or Product executive.

Mastermind Circles can be run with

  • Executives and Product Leaders from within your company only – see here
  • Executive and Product Leaders from across multiple non-competing companies – see here

Check out the short video below to hear Products That Count Chief Product Officer Renée Niemi discuss why you will want to attend a Mastermind Circle.

Click the green “Live Chat” button to talk with a Products That Count expert about joining a Mastermind Circle.

Learning, sharing, and collaborating on real-world problems and insights on product leadership and management with amazing product executives across industries and company sizes has been so amazing that I look forward to our monthly Wednesday evening 2-hour sessions and I come extremely energized after the seasons. I have been part of many leadership and development programs, but I have never felt so engaged before. The best part is that I apply my learnings in my day-to-day product leadership role and teach them to my team members and business partners.” – Deba Sahoo, SVP, Head of Product at Fidelity Investments | Winner of Global CPO 20

Product Salons (Paid)

Product Salons are invitation-only virtual events for product executives. These events are held monthly, alternating between the East and West Coast times.

Recent Salon topics have included 1) the role of the CPO, 2) B2B product challenges, 3) AI, and 4) best practices in product prioritization.

Click the green “Live Chat” button to talk with a Products That Count expert about joining an upcoming Product Salon.

“I really enjoyed the [Product] Salon and I never turn down a conversation.” – SANS Institute Director of Product Michael Taylor

Transform Your Career

Advance Your Career as a Product Leader

Learn the “secret sauce” of building great Product teams. Establish your brand by shaping and driving the product conversation. Then look at our Jobs Board for your next opportunity as a Product Leader or CPO. You can also check out solutions to the Top 8 challenges CPOs face since you’ll be there one day.

Product-Led Growth: An eBook for Product Leaders
Download the eBook
CPO Rising: Capgemini Invent Executive VP on Becoming Successful Product Leaders
Listen to the podcast
Product Leaders: Driving Core KPIs
Download the eBook
Netflix fmr Product VP on Career Hacks for Product Leaders
Listen to the podcast
CPO Rising Series: Elsevier CPO on the 2 Key Traits of Product Leaders
Listen to the podcast
The Growth Mindset: How Product Leaders Can Establish a Culture for Learning
Download the eBook
Inspiration from the Crew: Product Reads for Product Leads
Read the article CPO on Adaptability as a Product Leader
Listen to the podcast
Meta Product Leader on Product Leadership at Scale
Listen to the podcast
Fairmarkit Head of Product on Managing People Who Manage Products
Listen to the podcast
Product Leaders: Level Up to Reach the C-Suite
Watch the video
Ahead of Product Co-Founder on Scalable Leadership Frameworks
Watch the video

Learn from the Top CPOs of 2022

The inaugural Top CPOs Awards recognize the 20 most influential and innovative Chief Product Officers leading the digital transformations across the globe. The CPO Rising Series will be a collection of 20 podcasts from award-winning CPOs.

2 Key Traits of Product Leaders

Elsevier CPO Mikhail Vaysbukh

Hear the podcast
Attributes of Great Product Leaders

Included Health CPO Nupur Srivastava

Hear the podcast
Becoming Successful Product Leaders

Capgemini Invent, EVP Intelligent Products & Services Lisa Mitnick

Hear the podcast
Building Products that Make a Difference

SoFi CPO Assaf Ronen

Hear the podcast
Building the Best Product Teams

Box CPO Diego Dugatkin

Hear the podcast
Creating the Rhythm of Product Innovation

Nubank CPO Jag Duggal

Hear the podcast
Developing a Strong Talent Pipeline

Fidelity Investments CPO Deba Sahoo

Hear the podcast
Diverse Perspectives For Stronger Product Teams

UiPath CPO Param Kahlon

Hear the podcast
Embracing Overcommunication

Autodesk EVP Architecture, Engineering & Construction Design Amy Bunszel

Hear the podcast
Going all in on EVs

Ford Fmr CPO Hau Thai-Tang

Hear the podcast
Hardest Part of Being a Product Leader

ChargePoint Chief Product Officer Bill Loewenthal

Hear the podcast
Having a Well-Defined Value System

Atlassian CPO Joff Redfern

Hear the podcast
Leading by Looking Forward

Teladoc Health CPO Donna Boyer

Hear the podcast
Leading with Transparency

Fmr GitLab CPO Scott Williamson

Hear the podcast
Magnificant 7 KPIs

Tenable CPO Nico Popp

Hear the podcast
Making the Customer Win Big

Upwork Chief Product and Experience Officer Samuel Bright

Hear the podcast
Owner’s Mindset in Product

Vonage Chief Product Officer Savinay Berry

Hear the podcast
Scaling Product Teams

Next Insurance CPO Effi Fuks Leichtag

Hear the podcast

Best Practices for Product Leaders (Free)

Product Divergence Series: Carna Health Co-Founder on Transforming Chronic Disease Management With Digital Products

In this episode with Nacho Andrade, Salvatore Viscomi speaks on chronic disease management with digital products.


Product Leaders to Watch: Unity Product Leader on Guiding Product Teams to Success

In this episode of Product Talk with Chenny Solaiyappan, Marc-Andre Ferguson speaks on guiding product teams to success.


Product Divergence Series: PM Exercises and Product Monkey AI Founder and CEO on Automating PM Tasks With AI

In this episode of the Product Divergence series with Nacho Andrade, Bijan Shahrokhi speaks on automating PM tasks with AI.

FactSet Director of Product on The Pragmatist’s Guide to Product Management Ideals

In this webinar, FactSet Director of Product Rico Fabello shares the pragmatist’s guide to product management ideals.

Product Leaders to Watch: Flare Senior PM on Leading High-Performing Teams

In this episode of the Product Leaders to Watch Series with Chenny Solaiyappan, Charlie Whicher speaks on leading high-performing teams.

Travelers Product Director of Enterprise Payments on Driving Digital Transformations at a Legacy Business

In this episode of Product Talk with Neha Shah, Gruia Pitigoi-Aron speaks on how product management evolved throughout his career.

See All

Events for Product Leaders
Events are Free, unless otherwise noted

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