What to expect
- Unique perspectives from featured VP/C-suite products executives
- Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
How can product managers establish a monetization strategy? From bootstrapped beginnings to late-stage market expansion, each phase of a product’s lifecycle could demand a unique monetization strategy. In this webinar hosted by Denise Hemke, Velocity Global Head of Product Deon Crasto provides a practical roadmap on how to identify the key inflection points as they take center stage, whether you’re in early development, mid-stage scaling, or preparing for late-stage expansion. We’ll also tackle the nuts and bolts of billing and payments and how AI tools can streamline your revenue and growth approach—from automating price optimization to improving fraud detection. Perfect for Product Managers and startup leaders, you’ll walk away knowing when to hire or become a monetization-focused PM.
About the speaker
This talk provides a practical roadmap for small and growing businesses to build and refine a monetization strategy. It explores the ideal timing to start monetizing your product and the steps needed to evolve your approach over time—integrating pricing, payments, and invoicing into a cohesive revenue model.
About the host
As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.