How Great PMs Outsmart the Competition

Most products are good. Few become market leaders. In today’s crowded B2B markets, winning comes down to how deeply you understand your competitive landscape and position your product to lead.

On October 21, Cisco Senior Product Manager Devanshi Kotak reveals the playbook on winning in the competitive B2B markets. She’ll dive into the following, plus more:

– How to uncover your true competitive landscape and identify both direct and indirect competitors
– Frameworks for deep competitive analysis that go beyond feature comparisons
– Ways to translate competitive insights into strategy and positioning that build lasting customer trust
– How to balance near-term competitive pressures with long-term product vision instead of chasing parity

Gain practical frameworks and actionable insights to sharpen competitive strategy, strengthen positioning, and lead with clarity in high-stakes B2B markets.

You’ll also get the chance to take part in our Community Shoutout. Hiring? Growing your team? Searching for a co-founder or beta users? This is your opportunity to share announcements, make connections, and spotlight what you’re building.

Seats are limited. RSVP today to save your spot.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.