How did Meta and TikTok scale AI-native ad products to billions while so many others struggle to get real traction?
AI is reshaping how modern ad products are built, optimized, and adopted. But while the hype is easy, execution is hard. This session is for product leaders who want to move beyond experiments and ship AI-native features that actually perform.
On December 22, our Virtual Speaker Series features TikTok Product Lead Amar Saurabh who will walk us through:
– The difference between AI-enhanced vs AI-native, and why it matters for product success
– A practical framework for identifying and launching AI-driven features with measurable business impact
– Lessons from TikTok’s $50M+ monetization leap via integrations with Salesforce, Adobe, SAP, and more
– How to align cross-functional teams to execute AI strategy at scale
You’ll leave with tactical strategies, real-world examples, and a repeatable playbook from a product leader who has shipped high-performing AI features at TikTok and Meta.
You’ll also get the chance to take part in our Community Shoutout. Hiring? Growing your team? Searching for a co-founder or beta users? This is your opportunity to share announcements, make connections, and spotlight what you’re building.
Seats are limited. RSVP today to save your spot.
About the speaker
Entrepreneur turned Product leader with 12+ years of experience driving high-impact ad products at Meta, TikTok, and PayPal, managing multi-billion-dollar portfolios. Led the $15B Ads product at Meta, increasing adoption and revenue through ML-driven optimizations. Currently driving early-stage monetization innovation at TikTok, spearheading AI-powered solutions that boosted advertiser adoption contributed ~$1B in revenue. Expertise spans app ads, performance optimization, targeting, bidding, attribution, and cross-functional leadership. Recognized with the Power of Collaboration Award at Meta and GMPT Inspire Award at TikTok for excellence in execution and stakeholder alignment. Entrepreneurial background, having successfully founded and scaled a profitable tech startup. Proven ability to develop long-term strategy, execute roadmaps, and collaborate across engineering, design, data science, sales, and partnerships to drive growth.
About the host
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.