What to expect
- Unique perspectives from featured VP/C-suite products executives
- Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
What does it take to navigate the AI GTM maze? In this practical webinar hosted by Denise Hemke, Su Belagodu, a seasoned Product Strategist and ex Co-Founder of AI-native product ContextQA, shares hard-earned lessons from the frontlines of AI product commercialization. Drawing from real-world experiences, Su reveals:
- Why conventional SaaS GTM playbooks break down for AI-native products
- How to reimagine customer discovery when use cases are still emerging
- Practical pricing approaches when value metrics are constantly evolving
- Strategies for navigating the “proof vs. promise” dilemma with skeptical buyers
- Building a product and sales organization that can adapt to rapid market shifts
Join us for candid insights on developing your AI GTM motion, avoiding common pitfalls that have derailed promising startups, and creating sustainable commercial models that align with how organizations actually adopt and integrate AI solutions. Perfect for founders, product leaders, and GTM strategists working on AI-native solutions who need actionable frameworks, not theory. Learn how to break through market confusion and accelerate adoption in an AI landscape that changes by the week.
About the speaker
About the host
As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.