What to expect
- Unique perspectives from featured VP/C-suite products executives
- Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session
What does it take to navigate the AI GTM maze? In this practical webinar hosted by Denise Hemke, Prendio Fmr VP and Head of Product Su Belagodu, a seasoned Product Strategist and ex Co-Founder of AI-native product ContextQA, shares hard-earned lessons from the frontlines of AI product commercialization. Drawing from real-world experiences, Su reveals:
- Why conventional SaaS GTM playbooks break down for AI-native products
- How to reimagine customer discovery when use cases are still emerging
- Practical pricing approaches when value metrics are constantly evolving
- Strategies for navigating the “proof vs. promise” dilemma with skeptical buyers
- Building a product and sales organization that can adapt to rapid market shifts
Join us for candid insights on developing your AI GTM motion, avoiding common pitfalls that have derailed promising startups, and creating sustainable commercial models that align with how organizations actually adopt and integrate AI solutions.Perfect for founders, product leaders, and GTM strategists working on AI-native solutions who need actionable frameworks, not theory. Learn how to break through market confusion and accelerate adoption in an AI landscape that changes by the week.
About the speaker
Su Belagodu brings a wealth of experience in aligning product roadmaps with investment strategies, pinpointing high-potential markets, and implementing data-driven approaches to foster growth and maximize ROI. Su is an early stage SaaS Start Up Advisor, with a focus on AI first technology platforms. With a robust background in leading product strategies, Su has played pivotal roles in various SaaS startups, where she shaped strategy, development, and go- to-market plans. Her expertise in creating cohesive product visions and executing them effectively has been a cornerstone of her success. Su holds degrees from the Kellogg School of Management, Boston University, and VTU India, underscoring her solid educational foundation. Beyond her professional pursuits, Su is deeply committed to community engagement. She is a founding member of Sidebar, a mentoring and networking platform for senior executives, and actively mentors high school students in STEM through Flare Education, guiding them as they embark on their career journeys. Su Belagodu resides in the Greater Boston area with her husband and two children. She enjoys outdoor activities and cherishes playing board games with her family. A passionate traveler, Su loves exploring diverse countries and cultures.
About the host
As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.