Are you confident your product is solving a problem customers actually want solved, or are you shipping features without true early validation?

For B2B Product Managers, defining the right foothold customer and securing their buy-in early is often the deciding factor between achieving product market fit and spending months building a product that struggles to gain adoption.

On February 18 at 4pm PST, our Virtual Speaker Series will feature Censis Technologies Director of Product Management Susan Isaac. We’ll dive into:
– How to define a foothold customer and why this decision determines everything that follows
– Why early customer buy-in is essential to validating real, meaningful problems
– How experimenting and iterating with end users reduces the risk of missed product market fit

You’ll walk away with practical, actionable insights to help you validate earlier, build with confidence, and avoid the costly mistake of launching products customers are not ready to adopt.

You’ll also get the chance to take part in our Community Shoutout. Hiring? Growing your team? Searching for a co-founder or beta users? This is your opportunity to share announcements, make connections, and spotlight what you’re building.

Seats are limited. RSVP today to save your spot.

About the speaker
Susan Isaac Director, Product Management
About the host
The Editorial Desk at Products That Count Editor

Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.