In most companies, data and analytics have historically been considered a service. However, analysts are now taking a more proactive role in driving businesses, and the more recent introduction of big data has accelerated this trend. This new world comes with a new set of best practices for leveraging big data and driving even bigger results. This talk will discuss a holistic approach to driving business impact with big data. We’ll first cover how to align big data technology with business needs, how to integrate big data into your current environment, and we’ll dispel a few commonly held myths about big data. We’ll then discuss how to use this data to impact your business, including how to deliver high impact analyses, and how to organize your analytics team, and how to create a proactive data driven culture focused on outcomes rather than insight.
Ken Rudin leads Analytics at Facebook, where he’s focused on leveraging Facebook’s massive analytics platform to generate high-impact insights that optimize both the Facebook user experience and Facebook’s overall business. Prior to Facebook, Ken was the VP of Analytics and Platform Technologies at Zynga. Before that, Ken was the founder and CEO of LucidEra, a company that pioneered the creation of the on-demand analytics market. Before founding LucidEra, Ken was VP and General Manager of Siebel CRM OnDemand and also VP of Marketing for Siebel Analytics (now Oracle Analytics) at Siebel Systems. Before Siebel, Ken served as Senior VP of Products at Salesforce.com, and prior to that was co-founder and CEO of Emergent Corporation, a consulting company focused on building large-scale data warehousing solutions for Fortune 500 companies. Ken started his career at the Scalable Systems Division at Oracle, where he focused on large scale data warehouses. Ken holds a bachelor’s degree in computer science and electrical engineering from Harvard University and a master’s degree in business from Stanford University.