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May 23, 2017

6/28: Instagram Growth Lead on How to Set Product Goals that Matter

Teams do their best work, collaborate more efficiently, and are highly motivated when there are clear metric goals that are aligned with the company mission. Unfortunately many teams struggle with setting goal metrics that drive meaningful product outcomes, align stakeholder incentives, or allow teams to execute rapidly with a clear purpose. Instagram growth lead Bangaly Kaba shares his attributes of good metrics, discuss how to align and prioritize team metrics to topline goals, highlight common risks and mistakes, and share how he applies these frameworks to a couple real life products.

About the speaker: Bangaly Kaba leads the Growth Team at Instagram, leading the growth efforts for its core app. He’s been at Facebook for over 3 years and previously worked on Facebook’s Growth Team as the PM for Friending, the team responsible for building the social graph. Prior to FB, Bangaly drove new product ideation for DirecTV’s Digital Innovation Lab, launched a couple startups, and also worked on Wall Street.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.

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