Product Expansion: Avoid These Drivers

  • Article Article
  • February 25, 2019

Justworks Product SVP on Expanding Product Lines
Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

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Product Expansion: When To Go Forward

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

Justworks Product SVP on Product Expansion

With product expansion, companies leverage their brand equity to launch new solutions that broaden their customer base.