Are your customers consistently using the features you've launched? Those features the team worked so hard to bring to life will not do
In my prior post I introduced a number of marketplace strategies for product managers to consider when launching and growing marketplaces.
There was a lot of great feedback when Products That Count first launched the Strategic Product Management Boot Camp. One of the aspects
Products That Count is thrilled to welcome our latest product excecutive contributor, Felipe Gasparino, Director of Product Development at
As a member of the Mighty Capital Product Executive-in-Residence program, I have had the incredible opportunity to see two pitches each
Are your users truly engaging with your product? How is their engagement trending and how can you convert this information into meaningful
Here at Products That Count, we are constantly on the lookout for game-changing products, the ones that fundamentally upgrade the craft of
Community Group Buying (CGB) is considered the last large consumer battleground in China Tech. Many heavy weights (e.g. Pinduoduo, Meituan,
A product manager recently asked me, “how much discovery is too much discovery?” She was feeling pressure from her manager to ship work
Successful marketplaces can be exciting products to work on, however, marketplaces only succeed if they satisfy the fundamental function of
The first step before diving into the data is to gain a firm understanding of your user base. What customer profiles and segments do they
Project work will fall into one of two categories; building something new (i.e. more), or enhancing something we’ve already built (i.e.
Competitive analysis: it’s a skill that we hone early in our product management careers and use often as our roles mature. We do it
In my first Power of Markets article I made the argument that markets are the most powerful man-made force shaping human civilization. I
Build, measure, learn. Ship small, fast and often. Don’t spend months building an intricate, feature-packed product that hasn’t been
Embedded Data Analytics is swiftly changing the way that product managers understand, engage with, and even monetise their data. While
In the third installment of our Embedded Analytics Series with Tableau, we break down a discussion on the classic Build vs. Buy scenario
You launched one product or feature and are ready to move on to the next. Before you do that, be sure to revisit the product health metrics
Back in the day, cybersecurity was the exclusive domain of your IT team. Today, that’s changed. Thanks to the widespread adoption
We’re currently in the middle of a trust crisis, and it’s costing organizations billions of dollars every year. Companies
In today’s market, security is at the heart of major buying decisions—especially in the B2B world. With cybersecurity and data breaches
Typically, product managers are responsible for three things: strategy, execution, and user research. But this isn’t always the case.
In the next installment of the Embedded Analytics Series from global data metrics leader Tableau, we dive into a roundtable on Data
We’ve been on a bit of a journey here at Products That Count. First, we shared with you how we went about defining the problem that
How does an organization gain market leadership in a rapidly changing landscape amidst tough competition? It’s a lofty question with no
As product managers, we find ourselves needing to suddenly throw our product roadmaps out the window at times due to unexpected market
The role of product management has never been more important to organizations seeking to win as the market leader in their industry.
I found myself drawn to a headline in the New York Times last month: A Centuries-Old Mochi Seller in Japan Knows a Bit About Surviving a
Be sure to continue the momentum throughout the journey by engaging cross-functional teams and keeping the communication flowing. Use the
Did you know that it's entirely possible to transform your business data into a marketable product that uses visual analytics to help
I recently attended a digital roundtable of women leading change in their organizations. The women who joined me represented companies
Markets are the most powerful man-made force shaping human civilization. There are no better means to manage the human exchange of ideas,
When products develop and mature beyond the MVP phase, it can be challenging to help users navigate the rapidly expanding surface area of
Seeing product ideas come to fruition is one of the most exciting aspects of Product Management. If these launches are not carefully
As product leaders, it’s our job to know; you can’t build it all. You can’t say yes to every stakeholder or user request. Buying an
Insightful. Motivating. Presumptuous. Unethical. However you feel about them, case studies are a standard part of product manager
Many product leaders instruct product managers to focus on prioritizing customer problems, not defining solutions. In this framework, the
So, what factors into the need for product teams to adapt the Growth Minset? Three out of four product managers have been in their roles
As VP of Growth, I’m constantly looking for new, interesting, and inexpensive ways to increase Betterment’s customer base. My team and
Successfully learning how to inspire your Engineering teams and engaging with them is a critical component of Product Management. In order
The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.
About a year into my first Growth product job, the company I was working for hired a new head of product. Soon after he started, he
Imagine you are prospecting for oil. If you want to maximize your long-term ROI, you don’t start by aggressively drilling the well.
The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly Network,
As you continue full speed ahead upon the path towards your product launch, it’s easy to be swayed by the inertia of product obstacles.
What exactly are Paper Cut Problems? Well, can you think of a part of your product that you know isn’t as good as it should be? That’s
So, where does the idea of product managing incentives in complex systems come from? For the past two decades, I have worked in electronic
Let's take a look at how to go about gathering product feedback from your stakeholders. After you have set your sights on the problem to be
During uncertainty, it’s best to think about your roadmap the way an engineer thinks about constructing a building in a seismic zone:
Ever felt like your roadmap was a bit all over the place? Found yourself in endless discussions with stakeholders debating your
Product Managers are uniquely positioned to play a central role in communications across functions. As a result, they are inundated with
It’s no longer debatable that the lines between technology and the analog world have become permeable ones. For me, this reality is
It was a treat to learn about identity solutions from mParticle former SVP of Product, Todd Schoenherr, of mParticle. We appreciate him
For seasoned product managers with excellent product management skills who’ve spent their careers at well-established companies, the
I started my career not in product management, or software development, but in music. My love of music and music technology led me early
For the past few years, I’ve joined the Strategies of Effective Product Management class at Stanford’s Graduate School of Business,
The first software product I built was a game. The game was a word puzzler called W.E.L.D.E.R. The game did pretty well - it has
7. Personalization & Product Growth (Curious about product growth? Check out part 1 and part 2 of this article) I spent this time
How to Leverage Data and Recipes for Success Not a lot of people think of a call center as a profit center. Most people would look at
Having Consistency Across Customer Touch-Points Check out part 1 by Nicolas Chikhani. We want to make sure that the customer touch-points
Check out part 1 on product growth here. 3. Product Growth & Vanity Everyone likes to look good, to feel good. This applies to your
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years. Users have come to
Nate outlined what he called 10 psychological drivers that engage users and support product growth, including fear of missing out, the herd
As product managers, we exist in what I call the “sliver zone”: the tiny space of overlap in a Venn diagram with “user value” on
As a product leader, I have spent my entire career in startups and small teams. I’ve been through the Day One product launch numerous
The first thing on my to-do list at Betterment? Create a customer journey map -- one that product managers could use to make better product
There’s a perception that product managers are neutral parties, and that data is the ultimate decider of what to prioritize and why. It
As Co-Founder and Chief Product Officer of Homer Learning, I was at the table for many strategic decisions. Over the course of five
Have you ever seen a kid play Mario Kart for the first time? They see an obstacle on the race track and zig hard to the left, smashing into
Managing Effective Product Launches - Lessons 2 & 3 A few weeks ago, I introduced you to my background in managing product launches -
As a product manager, your goal is to have a singular focus - creating products that your customers love. Without a great product you
Product Manager Skills: Balancing Act A lot of digital ink has been spilled about the ingredients of a successful product manager. Some
In a quickly growing organization, we often feel the pressure to fill open roles immediately. But few things are more disruptive to a team
Managing Effective Product Launches - Lesson 1 I’ve spent a lot of years in product—almost 15, to be exact. I’m no stranger to the
Qualitative Data: Building A Measurement Machine The best way to settle debates about the roadmap and the prioritization of product
Product/Market Fit: Localizing On A Global Scale Achieving product/market fit is the first essential milestone in the life of a product.
Shutterfly Product VP on The Power of Personalization (Part 2) At Shutterfly, customer personalization starts with customers explicitly
UserTesting fmr Product VP on User-Centric Design (Part 3) Many times, I see companies struggling to implement user-centric design into
Products That Count: Brilliant Product Director Every month, Products That Count will bring you stories from each of our crew members
How To Build The Perfect Board Deck As a product leader, the executive team requires you to understand the business strategy. Furthermore,
UserTesting fmr Product VP on User-Centric Design (Part 2) When looking at user-centric design, here are the key qualities that define the
Authentic Design Founder on Swarm Design (Part 3) We’ve seen that creativity can come from anywhere, but how do we harness all this
Authentic Design Founder on Swarm Design (Part 2) During my journey in discovering swarm design, I realized that I was democratizing a
Product Data Metrics: Expected Revenue Per Install (ERPI) “Data just doesn’t sit in our mind as much as stories do. More importantly,
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 3) Once the food arrives in the kitchen, there’s food prep, cooking and
GetUpside CEO on The Business of Product Management (Part 3) At their core, product management teams are responsible for figuring out ways
Product Management Dharma: Your Code For Success It has been a crazy yet amazing year at Brilliant. I’ve already seen the company double
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 2) What if the product isn’t technology, and many factors are out of
GetUpside CEO on The Business of Product Management (Part 2) The most rewarding side of product management is being able to take on a new
Change.org Product VP on Driving Product Velocity (Part 3) It should go without saying, but it’s important for product managers to
Assessing Opportunities Across International Markets Netflix announced in Q3 2018 that 83% of its subscriber growth came from international
Change.org Product VP on Driving Product Velocity (Part 2) Once you have mediocrity and clutter cleared away, alignment is the next factor
Customer Personas: Learn To Hate Your Product Wait, did I say...learn to hate your product?!? How could you say such a thing? But,
Salesforce Health Cloud Product VP on Product Platforms (Part 3) Given where I work, this next statement will seem a little biased.
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 3) It's one thing to talk about diversity in product - it's
Salesforce Health Cloud Product VP on Product Platforms (Part 2) When you set out to build a new product, the discovery process is critical
Shutterstock Product VP on E-Commerce Growth (Part 3) Building a successful e-commerce product is all about retaining customers. Simply
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 2) When I think about diversity and inclusion in product management,
Microsoft fmr Product Lead on Product Research (Part 3) It's easy to say that having an established product and budget to burn would create
Data Product Management: How You Collect It Data is the foundation for all business decisions. Specifically, it guides your long-term
Shutterstock Product VP on E-Commerce Growth (Part 2) If you're managing an e-commerce product, you need to drive customers toward a
Instagram Product Lead on Product Lifecycle Impact (Part 3) When thinking about the product lifecycle, it's important to start building
RetailMeNot fmr Product VP on Product Strategy (Part 3) As product managers, we all love building new things. However, these great ideas
Microsoft fmr Product Lead on Product Research (Part 2) Sometimes, product managers actually have some budget at their disposal to conduct
Instagram Product Lead on Product Lifecycle Impact (Part 2) Generally, we look at product management as a function that creates solutions
Fitbit fmr Product Lead on Product Manager Standouts (Part 3) To be recognized as a product manager who makes a difference, you need to
Product Management: Breaking It All Down Let’s boil down the different titles within product management first. I’m sure by this point
RetailMeNot fmr Product VP on Product Strategy (Part 2) When you set out to build a new product strategy, it's critical to give yourself
Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of
Building Your Playbook For International Product Launches Launching your product into an international market for the first time can be
Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural
Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product
Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural
Bazaarvoice Product VP on Problem Solving (Part 3) When product managers face a new issue, it's easy to default to thinking that you need
Uber fmr Product Lead on Measuring PM Performance (Part 3) Breaking down the PM performance framework in further detail, there are four
Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most money
Uber fmr Product Lead on Measuring PM Performance (Part 2) Now that you're familiar with the motivation for creating a performance
SpotHero Product Lead on Simplifying Product Management (Part 3) Throughout your product management career, one of the biggest challenges
Bazaarvoice Product VP on Problem Solving (Part 2) In my experience, product managers get better at problem-solving by pressing the repeat
SpotHero Product Lead on Simplifying Product Management (Part 2) It's easy to think that simple interfaces do not carry a ton of complexity
Justworks Product SVP on Product Expansion (Part 3) Now that we've covered reasons to avoid product expansion decisions, it's time to flip
Data Product Management: What You Collect Startup founders, product managers, CTOs, and marketers - your data is a product. Data product
Inaugural Product Awards Show: Growth Finalists After more than a year of careful deliberation, it's time to reveal the Growth company
Inaugural Product Awards Show: Innovator Finalists After more than a year of careful deliberation, it's time to reveal the Innovator
Inaugural Product Awards Show: Enterprise Finalists After more than a year of careful deliberation, it's time to reveal the Enterprise
Justworks Product SVP on Product Expansion (Part 2) As product managers, we're always looking at ways to improve our business through
Zillow fmr Product Lead on Low-Velocity Products (Part 3) Unlike many products that you use every day, low-velocity products present
Google Product Lead on Data Products (Part 3) One of the toughest challenges for product managers is deciding what to do with specific
Zillow fmr Product Lead on Low-Velocity Products (Part 2) More than any other factor, the most interesting aspect of managing low-velocity
Google Product Lead on Data Products (Part 2) One of the most exciting aspects of working with data products is being able to create
TechCrunch fmr Product Lead on Legacy Products (Part 3) When managing legacy products, it can be difficult to weigh the pros and cons of
Flatiron Health Product VP on Building Trust (Part 3) Throughout your career, I'm sure that someone has said that the key to building trust
TechCrunch fmr Product Lead on Legacy Products (Part 2) The approach to take with evaluating the future of legacy products starts with the
Flatiron Health Product VP on Building Trust (Part 2) Every startup faces the same challenge when it comes to building trust - you
Venmo Product Lead on Building Your Product Career (Part 3) When thinking about building my product career, I've always been drawn to new
Venmo Product Lead on Building Your Product Career (Part 2) My product career took a few interesting turns after moving on from my initial
Alexa fmr UX Product Lead on Building Voice Products (Part 3) In many ways, the best practices for creating voice products that maximize
Alexa fmr UX Product Lead on Building Voice Products (Part 2) Today, we interact with voice products on virtually a daily basis. It's
Headspace Product VP on Voice Technology (Part 3) Going beyond the rapid adoption of products that are powered by voice technology, it's
Headspace Product VP on Voice Technology (Part 2) When you think about the devices that you use every day, voice technology now plays a
Growth Products: Generating Revenue, When To Scale In my career, I've focused mostly on enterprise products. Unlike consumer-facing
Three Product Analytics Tools For Large-Scale Businesses After going through some trial and error with prototyping, it's time to start
Great Product Design = All About Your Users When I think about product design philosophy, the most important point of emphasis for product
The Present & Future of Mobile Dating Apps Today, the ways in which people find love are changing rapidly through mobile dating apps.
Three Product Testing Tools For Large-Scale Businesses With new technology continuing to push disruptive innovation, the importance of
Driving Productivity With Lean Product Teams Today, product teams are running leaner for a variety of reasons. From moving with greater
Facebook AR/VR Lead on Effective Product Design (Part 3) While product design is a highly creative function, it's important to establish
Facebook AR/VR Lead on Effective Product Design (Part 2) One of the biggest hurdles that product managers face in understanding product
Prototype Best Practices: From Interviews to V1 Today, we have the luxury of being able to test a new prototype with input from millions of
Crossing The Chasm Leader on Product Launch Planning (Part 3) Once you've completed your product launch pre-work, it's time to review how
Three Rapid Prototyping Tools For Large-Scale Businesses Every product manager loves to try new things out. Once your roadmap is set up,
Crossing The Chasm Leader on Product Launch Planning (Part 2) Once you've figured out "where you are," the second product launch
Growth Products: Staying Ahead Of The Competition In the app world, competition has never been higher. Any time you set out to launch
Floodgate Founder on Building For Growth Products (Part 3) If you're working at a startup, I'm sure that you're plotting your path for
Defining Greatness As A Product Manager Every product manager has an opinion on what makes a great product. To me, it starts with your
Floodgate Founder on Building For Growth Products (Part 2) More so than any factor, value creation is the number one driver for building
Diversity & Inclusion In The Workplace Throughout my career, I've been very passionate about promoting diversity and inclusion in the
Three Roadmapping Tools For Large-Scale Businesses Just like we learned as little kids, we need to learn to walk before we can run. The
Nordstrom Tech SVP on E-Commerce (Part 3) Through the years, conversion rate tends to be the most common measurement for e-commerce
Medium Product VP on Skills For Product Managers (Part 3) Through the years, I have conducted a deeply (un)scientific survey of product
Nordstrom Tech SVP on E-Commerce (Part 2) While e-commerce brings advantages to the purchase experience, there are plenty of opportunities
Stripe Lead Product Manager on Managing Product Managers (Part 3) In my experience, picking the right manager is critical for product
Medium Product VP on Skills For Product Managers (Part 2) Think about it – everything we work on involves some aspect of the scientific
Stripe Lead Product Manager on Managing Product Managers (Part 2) Time management is critical to becoming a successful product leader. As
Expedia fmr Product VP on Design Thinking (Part 3) Since I launched Migo, I have operated in the unique world of "mobility as a service"
Productivity: Building Your Work Stamina This past March, I moved on from my role at Shopkick to Brilliant Home Technologies, and have
Expedia fmr Product VP on Design Thinking (Part 2) I realize that the paradox of choice presents several challenges. It is a concept that
Gainsight CPO on Product Management (Part 3) The introduction of the Saas model has completely changed the priorities for product
Box CPO on Product Design (Part 2) More so than any best practice that our community has developed, I think Silicon Valley has figured out
One Kings Lane Product VP on Career Roadmap (Part 3) In building your career roadmap, it takes time to define your vision and assess your
Rover CTO on Product Management (Part 3) We're halfway through the 14-point checklist! As I mentioned before, there's nothing wrong with
Instagram Product Head on Product Design (Part 3) At its core, Instagram's product design must reflect the needs of our community.
Rover CTO on Product Management (Part 2) Before creating an implementation plan, I use a 14-question checklist to frame up the
Instagram Product Head on Product Design (Part 2) As I mentioned earlier, square-format images are the foundation for Instagram's
Coinbase CPO on Design Thinking (Part 3) Are you familiar with ”crypto kitties?” These are collectible items based on crypto exchanges
Jet.com fmr VP on Product Design (Part 3) While it’s important to understand what not to do with designers, there are also plenty of best
Coinbase CPO on Design Thinking (Part 2) Today, our global financial system supports billions of people every day. While we are very lucky
Jet.com fmr VP on Product Design (Part 2) Through the years, I’ve asked product designers to share horror stories about business leaders
Snapchat Product Lead on Product Management (Part 3) Unlike other services, product management teams who build platforms are faced with
While this can be advantageous for many disciplines that require “being in the zone,” or having long focused periods of uninterrupted
Slack Product Lead on Growth Products (Part 3) It is important to understand where empathy fits in the process of developing growth
Snapchat Product Lead on Product Management (Part 2) Most people who work in product management share many of the same responsibilities.
YouTube Product Lead on Team Building (Part 3) Effective communication is an essential skill for team building and maintaining positive
Slack Product Lead on Growth Products (Part 2) You can use data to track growth, but data on its own will never explain why you are
Asana VP on Product Design (Part 3) Have you ever worked on a product design team that struggles with priorities? If you don’t have a
YouTube Product Lead on Team Building (Part 2) One of the terms that I am passionate about is “growth mindset.” This is a concept has a
Fitness Product Manager on Launch Strategy (Part 2) You’ve probably heard the phrase “always be shipping.” This is the best place to
WEconnect CEO on Mobile Product Design (Part 3) While WEconnect was made for recovering addicts, we found an opportunity to add addiction
Google UX Lead on Design Thinking (Part 3) We have an ethical responsibility to guard our well-intentioned products and users against bad
Asana VP on Product Design (Part 2) There is a study that focuses on first use experiences and the factors that affect user adoption. In
WEconnect CEO on Mobile Product Design (Part 2) People who are in the first 28 days of recovery do not function at the same level as a
SoulCycle VP on Product Management (Part 3) Even with hiring new talent and using data to make better decisions, SoulCycle was still the
SoulCycle VP on Product Management (Part 2) When I started at SoulCycle, the company did not have an analytics team. We would ask questions
Google UX Lead on Design Thinking (Part 2) We do our best to bring great products into the world through the design thinking process. Most
Google Product VP on AI Product Design (Part 3) Looking at the evolution of AI product design, machine-based approaches are being
Google Product VP on AI Product Design (Part 2) After selling Virage and starting a new career path, I came across a new product called
GoPro fmr Product VP on Product Marketing (Part 3) The rise of user-generated content from GoPro products created a huge global audience to
GoPro fmr Product VP on Product Marketing (Part 2) Great content is the foundation for GoPro’s success. Through the years, our product
studioRed Founder on Product Design (Part 3) When I started out in product design, a famous designer told me, “if you learn how things
NYT Leader on Product Development (Part 3) Within our portfolio, the cooking product highlights our product development process from start
studioRed Founder on Product Design (Part 2) When you look at product design, our primary focus has to be the end user and delivering a
NYT Leader on Product Development (Part 2) Our parenting product is the newest addition to our portfolio. It’s a great example of how our
mParticle Founder on Product Design (Part 3) Customer data usage is a hot topic. For example, the recent Facebook scandal with Cambridge
Amazon Music Leader on Product Design (Part 3) When you look at product design for media services, there are two ways in which users search
Nyotron Product Lead on Cyber Security (Part 3) I visited Japan recently and found that I was relating a lot of their culture to product
mParticle Founder on Product Design (Part 2) When you start your own business, your team can’t only focus on the outcome or the end
Stitch Fix Product VP on Product Roadmap (Part 3) Creating a product roadmap has always been a challenge. As product managers, you need to
Amazon Music Leader on Product Design (Part 2) One challenge that we face in the product design process is identifying service gaps and
This article was originally published on Pragmatic Marketing’s blog by instructor Steve Gaylor Communication is
Nyotron Product Lead on Cybersecurity (Part 2) The day-to-day routine of a security product manager makes a huge impact in everyday life.
Stitch Fix Product VP on Product Roadmap (Part 2) You are probably asking yourself, what is the best tool for me to use in creating a
1) Using a testing approach that’s unnecessarily heavy David (Principal & Founder, Redshift): One problem I see a lot is people
Wevr VR Product Manager on Virtual Reality (Part 3) As product managers, I think it’s important that we keep some universal best
Quartz Product Head on Team Building (Part 3) Once you have gone through your team building transformation, the final stage for instilling
Quartz Product Head on Team Building (Part 2) When it comes to team building, data is only as good as your process. For example, we used
I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products well,
Wevr VR Product Manager on Virtual Reality (Part 2) Unless you’re a VR product manager in the field, people don’t realize that virtual
HR Leader on People Management (Part 3) Building great culture through people management is not an intellectual exercise. It comes down to
Convoy CPO on Product Development (Part 3) Over the course of your product development process, you will accumulate technical debt from the
So what’s so special about voice and these conversational experiences? How did we end up here? Well if you think about it, voice
Box CPO on Impact at Best Scale (Part 3) There are two features that make an impact at best scale and prevent common issues that companies
Atlassian fmr Head of Growth on Growth Products (Part 3) In a perfect world, growth products sell themselves at a very low price. This is
Convoy CPO on Product Development (Part 2) After using experiments to create impact, you need to evaluate costs associated with your
Box CPO on Impact at Best Scale (Part 2) For me, there are two foundational pillars of building a culture that helps teams launch products
Atlassian fmr Head of Growth on Growth Products (Part 2) When I started at Atlassian, my number one question was “how are we going to
This article was originally published on Amplitude's blog by VP of Product Justin Bauer How to organize your team is one of
Learn about the necessary soft skills for product managers in this guide: Table of Contents What are soft skills for product managers? Soft
Netflix fmr VP on Brand Positioning (Part 3) Through the years, Netflix’s brand positioning has remained very consistent and clear. While
1stdibs CPO on Career Path (Part 3) When looking at your career path, the focus should not be on where you are today. Instead, you need to
1stdibs CPO on Career Path (Part 2) When your strengths and needs evolve beyond your current role, it’s time to start looking for a new
Netflix fmr VP on Brand Positioning (Part 2) There are many ways to unpack and organize brand positioning. Using Netflix as an example, I
This article was written by PTC contributor Anjali Jameson Here’s how it used to play out for me.... Over a period of a month or two, I
Fitness Product Manager on Launch Strategy (Part 3) During the early stages of launch planning, a product manager should identify clear
8Ninths CEO on Virtual Products (Part 3) When looking at virtual products, the visual aspects of the experience usually come to mind first.
8Ninths CEO on Virtual Products (Part 2) More so than any category, augmented reality (AR) products are the fastest growing segment of
Etsy fmr CPO on Growth Products (Part 3) There are many ways to drive revenue with growth products. Sometimes, it’s not only about user
Apple Music fmr VP on Product Design (Part 3) When I start working with a new product design team, the first question is “what does our
Etsy fmr CPO on Growth Products (Part 2) Every business has different goals in mind when they launch growth products. At LinkedIn, we
Apple Music fmr VP on Product Design (Part 2) As product leaders, we’re all competing for attention within the same audiences. Creating a
Economics Expert on Product Markets (Part 3) People turn to the middleman because they are viewed as a trusted nexus in a product market
HuffPo Fmr Product Head on Product Design (Part 3) As news organizations have shifted their focus toward online content, the industry has
Economics Expert on Product Market (Part 2) Every business transaction has a cost. The combination of these costs from all sides of a
HuffPo Fmr Product Head on Product Design (Part 2) In recent years, tools for reach have completely changed the ways in which people access
At the beginning of my career, I didn’t know what product management was. I worked in sales and fancied myself an evangelist for my
Box fmr SVP on Enterprise Software (Part 3) Back in 2005, Box was founded by two high school kids named Aaron Levie and Dylan Smith. At the
When Steven spoke, I remember distinctly that the Product Management function at Microsoft was initially formed to bring order and
My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get
Box fmr SVP on Enterprise Software (Part 2) By the start of the 21st century, the landscape for enterprise software began to shift and
General Assembly CPO on Product Management (Part 3) Working with your product management team, there are a number of ways to solve for
General Assembly CPO on Product Management (Part 2) When you think about friction, it normally comes across as a negative. However, there
I think the meaning MVP has been kind of bastardized. A lot of people now use it as justification for including lots of features that have
How To Create Collaboration At Scale Collaboration can come in many flavors. We may call it Slack, Hipchat, Google Drive, Office 365 or
This article was originally published on mironov.com by product leadership guru Rich Mironov in August 2017. In a well-run organization,
This article by Rich Nutinsky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now!
I love a good debate. You know that saying “playing devil’s advocate?” I’m pretty sure it applies to me. The instant I’m
Your Guide To Team Building 101 The answer is anything and everything that is needed to get the product out the door and keep your users
This article was originally published on mironov.com by product leadership guru Rich Mironov in May 2017. This article explains why it’s
Would you want to be the smartest person in the room? What if you had the choice between that and having the most emotional intelligence in
This article by Diane Pierson originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now! I
When I meet product experts, they almost always say they rely on data and analytics to give them the hard evidence needed to build their
In our careers, we face a different variable - which is how our role as a product manager is perceived. I’m not referring to a
Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.
This article was originally published on mironov.com by product leadership guru Rich Mironov on August 8, 2017. His article is a first-hand
studioRed Founder on Product Design (Part 2) nWhen you look at product design, our primary focus has to be the end user and delivering a
This article originally appeared in the Huffington Post at this link: . Mobile has eaten the world... Yet despite my experience at
This article originally appeared in the Huffington Post. Mobile products are with us all the time. They're embedded in our lives on
This article originally appeared in the Huffington Post. Check it out here. In the mobile revolution, user behaviors and technology
This article originally appeared in the Huffington Post here. Sometimes, mobile products appear so simple that they feel obvious, as
This article originally appeared in the Huffington Post. Over the past five years, I've interviewed thousands of Silicon Valley
This post originally appeared in the Harvard Business Review. A growing number of publicly traded consumer internet companies are making
Three is my favorite number. Three little pigs, three Cs of relationships, three musketeers. According to Wikipedia, it's a writing rule,
