Checking the Pulse on Feature Adoption

Are your customers consistently using the features you've launched? Those features the team worked so hard to bring to life will not do

Marketplace Strategies, Part 2: Vertical vs. Horizontal

In my prior post I introduced a number of marketplace strategies for product managers to consider when launching and growing marketplaces.

The Growth Mindset for Product Teams

There was a lot of great feedback when Products That Count first launched the Strategic Product Management Boot Camp. One of the aspects

How Technology Helped the Pandemic and What’s Next? (Part 1)

Products That Count is thrilled to welcome our latest product excecutive contributor, Felipe Gasparino, Director of Product Development at

Advice for Pitches at Early-Stage Startups

As a member of the Mighty Capital Product Executive-in-Residence program, I have had the incredible opportunity to see two pitches each

Measuring Engagement with User Branches

Are your users truly engaging with your product? How is their engagement trending and how can you convert this information into meaningful

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Exclusive New Ebook – Embedded Data Analytics with Tableau

Here at Products That Count, we are constantly on the lookout for game-changing products, the ones that fundamentally upgrade the craft of

Community Group Buying – Can the Business Model Work in the US?

Community Group Buying (CGB) is considered the last large consumer battleground in China Tech. Many heavy weights (e.g. Pinduoduo, Meituan,

Iterate Faster with a Discovery Foundation

A product manager recently asked me, “how much discovery is too much discovery?” She was feeling pressure from her manager to ship work

Marketplace Strategies: An Introduction

Successful marketplaces can be exciting products to work on, however, marketplaces only succeed if they satisfy the fundamental function of

Understanding Your User Base

The first step before diving into the data is to gain a firm understanding of your user base. What customer profiles and segments do they

More Vs. Better — A Product Strategy Trade-Off

Project work will fall into one of two categories; building something new (i.e. more), or enhancing something we’ve already built (i.e.

A Better Competitive Analysis

Competitive analysis: it’s a skill that we hone early in our product management careers and use often as our roles mature. We do it

The Power of Markets: GameStop and Beyond

In my first Power of Markets article I made the argument that markets are the most powerful man-made force shaping human civilization. I

Three Mistakes to Avoid When Building Minimum Viable Products

Build, measure, learn. Ship small, fast and often. Don’t spend months building an intricate, feature-packed product that hasn’t been

Embedded Analytics Series: Accelerating Insights at Grindrod

Embedded Data Analytics is swiftly changing the way that product managers understand, engage with, and even monetise their data. While

Embedded Analytics Series: Build vs. Buy with Carrefour

In the third installment of our Embedded Analytics Series with Tableau, we break down a discussion on the classic Build vs. Buy scenario

Navigating the Product Metrics Maze

You launched one product or feature and are ready to move on to the next. Before you do that, be sure to revisit the product health metrics

Building Secure Products: An Introduction to Cybersecurity for Product Leaders

Back in the day, cybersecurity was the exclusive domain of your IT team.  Today, that’s changed. Thanks to the widespread adoption

Building Secure Products: The Future of Security-Driven Product Design

We’re currently in the middle of a trust crisis, and it’s costing organizations billions of dollars every year.  Companies

Building Secure Products: Top 3 Security Tips You Don’t Want to Ignore During Development

In today’s market, security is at the heart of major buying decisions—especially in the B2B world. With cybersecurity and data breaches

Building Secure Products: Why Information-Driven Product Design Matters

Typically, product managers are responsible for three things: strategy, execution, and user research. But this isn’t always the case.

Embedded Analytics Series – Data Monetisation at ICIS

In the next installment of the Embedded Analytics Series from global data metrics leader Tableau, we dive into a roundtable on Data

Product Acceleration Platform: The Solution to Ineffective Product Management

We’ve been on a bit of a journey here at Products That Count. First, we shared with you how we went about defining the problem that

A Path to Market Leadership

How does an organization gain market leadership in a rapidly changing landscape amidst tough competition? It’s a lofty question with no

Adapting to the New Standard for SMS in the US: Inside the Massive 10DLC Product Build at Vonage

As product managers, we find ourselves needing to suddenly throw our product roadmaps out the window at times due to unexpected market

The Ramifications of Ineffective Product Management

The role of product management has never been more important to organizations seeking to win as the market leader in their industry. 

It’s the Year 3021. Does Your Product Still Exist?

I found myself drawn to a headline in the New York Times last month: A Centuries-Old Mochi Seller in Japan Knows a Bit About Surviving a

Take It to the Finish Line Together

Be sure to continue the momentum throughout the journey by engaging cross-functional teams and keeping the communication flowing. Use the

Embedded Analytics Series – Turning Data Into Product with Experian

Did you know that it's entirely possible to transform your business data into a marketable product that uses visual analytics to help

Experiences Are The New Product

I recently attended a digital roundtable of women leading change in their organizations. The women who joined me represented companies

The Power of Markets

Markets are the most powerful man-made force shaping human civilization. There are no better means to manage the human exchange of ideas,

Organize Your Product to Empower Your Users

When products develop and mature beyond the MVP phase, it can be challenging to help users navigate the rapidly expanding surface area of

Map Out The Journey

Seeing product ideas come to fruition is one of the most exciting aspects of Product Management. If these launches are not carefully

Build vs. Buy – A Product Manager’s Guide to Not Building Things

As product leaders, it’s our job to know; you can’t build it all. You can’t say yes to every stakeholder or user request. Buying an

Tips for Acing Your Product Manager Interview Case Study

Insightful. Motivating. Presumptuous. Unethical. However you feel about them, case studies are a standard part of product manager

To Discover Hidden Customer Problems, Try Defining Solutions First

Many product leaders instruct product managers to focus on prioritizing customer problems, not defining solutions. In this framework, the

How Fast Do Product Managers Learn and Grow

So, what factors into the need for product teams to adapt the Growth Minset? Three out of four product managers have been in their roles

Bringing Ego Into Your Product

As VP of Growth, I’m constantly looking for new, interesting, and inexpensive ways to increase Betterment’s customer base. My team and

Inspire your Engineering Teams

Successfully learning how to inspire your Engineering teams and engaging with them is a critical component of Product Management. In order

Incentivizing Trust Through Transparency

The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.

What is a Growth Product Team’s Product?

About a year into my first Growth product job, the company I was working for hired a new head of product. Soon after he started, he

Optimization, Validated Learning, and ‘The Lean Startup’

Imagine you are prospecting for oil. If you want to maximize your long-term ROI, you don’t start by aggressively drilling the well.

Building Products in a Pandemic

The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly Network,

Product Obstacles: Prep Ahead to Avoid Future Pain

As you continue full speed ahead upon the path towards your product launch, it’s easy to be swayed by the inertia of product obstacles.

Paper Cut Problems: The Subtle Menace Undermining Your Product and Retention

What exactly are Paper Cut Problems? Well, can you think of a part of your product that you know isn’t as good as it should be? That’s

Product Managing Incentives in Complex Systems

So, where does the idea of product managing incentives in complex systems come from? For the past two decades, I have worked in electronic

Do Get Product Feedback. Don’t Get Stuck

Let's take a look at how to go about gathering product feedback from your stakeholders. After you have set your sights on the problem to be

Roadmapping Products During Uncertainty

During uncertainty, it’s best to think about your roadmap the way an engineer thinks about constructing a building in a seismic zone:

A Guide To Managing Your Product Portfolio

Ever felt like your roadmap was a bit all over the place?  Found yourself in endless discussions with stakeholders debating your

How to See the Big Picture to Prioritize Product Features

Product Managers are uniquely positioned to play a central role in communications across functions. As a result, they are inundated with

Why Emotional Products Are Better Products

It’s no longer debatable that the lines between technology and the analog world have become permeable ones. For me, this reality is

mParticle fmr SVP/Head of Identity Solutions on Identity in Product

It was a treat to learn about identity solutions from mParticle former SVP of Product, Todd Schoenherr, of mParticle. We appreciate him

Three Tips for Succeeding in Product Management at a Startup

For seasoned product managers with excellent product management skills who’ve spent their careers at well-established companies, the

How Do You Know When You’re Ready to Grow?

I started my career not in product management, or software development, but in music.  My love of music and music technology led me early

A New Definition of Customer For Product Managers

For the past few years, I’ve joined the Strategies of Effective Product Management class at Stanford’s Graduate School of Business,

3 Things I Learned From Developing Mobile Games

The first software product I built was a game. The game was a word puzzler called W.E.L.D.E.R.  The game did pretty well - it has

10 Psychological Drivers That Engage Users and Support Product Growth (Part 3)

7. Personalization & Product Growth (Curious about product growth? Check out part 1 and part 2 of this article) I spent this time

Understanding How Data can Drive Positive Customer Experiences (Part 3)

How to Leverage Data and Recipes for Success  Not a lot of people think of a call center as a profit center. Most people would look at

Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Having Consistency Across Customer Touch-Points Check out part 1 by Nicolas Chikhani. We want to make sure that the customer touch-points

10 Psychological Drivers that Engage Users and Support Product Growth (Part 2)

Check out part 1 on product growth here. 3. Product Growth & Vanity Everyone likes to look good, to feel good. This applies to your

Defining Personalization in B2C Software Products

Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.  Users have come to

10 Psychological Drivers that Engage Users and Support Product Growth (Part 1)

Nate outlined what he called 10 psychological drivers that engage users and support product growth, including fear of missing out, the herd

Thinking, Feeling, Doing: Knowing Your Users as Humans

As product managers, we exist in what I call the “sliver zone”: the tiny space of overlap in a Venn diagram with “user value” on

Product Launch: A Day One Guide

As a product leader, I have spent my entire career in startups and small teams. I’ve been through the Day One product launch numerous

Customer-centric Customer Journey Maps

The first thing on my to-do list at Betterment? Create a customer journey map -- one that product managers could use to make better product

Betterment Product Lead on Managing Products With Conviction

There’s a perception that product managers are neutral parties, and that data is the ultimate decider of what to prioritize and why. It

Fmr Homer CPO & Co-Founder on 3 Mistakes and How We Overcame Them

As Co-Founder and Chief Product Officer of Homer Learning, I was at the table for many strategic decisions.  Over the course of five

Rent The Runway Product Lead on Mario Kart Roadmaps: A Cautionary Tale

Have you ever seen a kid play Mario Kart for the first time? They see an obstacle on the race track and zig hard to the left, smashing into

Betterment Product Lead on Best Practices For Product Launches (Part 2)

Managing Effective Product Launches - Lessons 2 & 3 A few weeks ago, I introduced you to my background in managing product launches -

GameClub COO on Product Manager Leadership In Growing Startups

As a product manager, your goal is to have a singular focus - creating products that your customers love.  Without a great product you

LiveCareer VP Product On Product Manager Skills

Product Manager Skills: Balancing Act A lot of digital ink has been spilled about the ingredients of a successful product manager. Some

Rent The Runway Product Lead on Best Practices for Hiring PMs

In a quickly growing organization, we often feel the pressure to fill open roles immediately. But few things are more disruptive to a team

Betterment Product Lead on Best Practices For Product Launches (Part 1)

Managing Effective Product Launches - Lesson 1 I’ve spent a lot of years in product—almost 15, to be exact. I’m no stranger to the

GameClub COO on Measuring Qualitative Data

Qualitative Data: Building A Measurement Machine The best way to settle debates about the roadmap and the prioritization of product

LiveCareer Product VP on The Localization of Product/Market Fit

Product/Market Fit: Localizing On A Global Scale Achieving product/market fit is the first essential milestone in the life of a product.

Customer Personalization Methods

Shutterfly Product VP on The Power of Personalization (Part 2) At Shutterfly, customer personalization starts with customers explicitly

Design Skills For User-Centric Design

UserTesting fmr Product VP on User-Centric Design (Part 3) Many times, I see companies struggling to implement user-centric design into

Products That Count Crew Spotlight: Gaurav Hardikar

Products That Count: Brilliant Product Director Every month, Products That Count will bring you stories from each of our crew members

JUUL Labs fmr CPO on Board Deck Best Practices

How To Build The Perfect Board Deck As a product leader, the executive team requires you to understand the business strategy. Furthermore,

How Design Thinking Influences User-Centric Design

UserTesting fmr Product VP on User-Centric Design (Part 2) When looking at user-centric design, here are the key qualities that define the

Swarm Design: Take Design Thinking Anywhere

Authentic Design Founder on Swarm Design (Part 3) We’ve seen that creativity can come from anywhere, but how do we harness all this

Swarm Design: Creative Design For The Masses

Authentic Design Founder on Swarm Design (Part 2) During my journey in discovering swarm design, I realized that I was democratizing a

Homer Co-Founder on Measuring Success With Data

Product Data Metrics: Expected Revenue Per Install (ERPI) “Data just doesn’t sit in our mind as much as stories do. More importantly,

Complex Products: Get The Details Right

Snap Kitchen fmr Product Lead on Managing Complex Products (Part 3) Once the food arrives in the kitchen, there’s food prep, cooking and

Product Management: Building Value For Users & Businesses

GetUpside CEO on The Business of Product Management (Part 3) At their core, product management teams are responsible for figuring out ways

Brilliant Product Director on The Dharma of Product Management

Product Management Dharma: Your Code For Success It has been a crazy yet amazing year at Brilliant. I’ve already seen the company double

Complex Products: Understanding The Food Journey

Snap Kitchen fmr Product Lead on Managing Complex Products (Part 2) What if the product isn’t technology, and many factors are out of

Product Management: Building Something New

GetUpside CEO on The Business of Product Management (Part 2) The most rewarding side of product management is being able to take on a new

Product Velocity: Get Feedback!

Change.org Product VP on Driving Product Velocity (Part 3) It should go without saying, but it’s important for product managers to

LiveCareer Product VP on Assessing International Markets

Assessing Opportunities Across International Markets Netflix announced in Q3 2018 that 83% of its subscriber growth came from international

Product Velocity: Alignment Avalanche!

Change.org Product VP on Driving Product Velocity (Part 2) Once you have mediocrity and clutter cleared away, alignment is the next factor

JUUL Labs fmr CPO on Customer Personas

Customer Personas: Learn To Hate Your Product Wait, did I say...learn to hate your product?!? How could you say such a thing? But,

Product Platforms: Unique Development Advantages

Salesforce Health Cloud Product VP on Product Platforms (Part 3) Given where I work, this next statement will seem a little biased.

Diversity In Product: Making It Happen

Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 3) It's one thing to talk about diversity in product - it's

Product Platforms: The Discovery Process

Salesforce Health Cloud Product VP on Product Platforms (Part 2) When you set out to build a new product, the discovery process is critical

E-Commerce: Building Long-Term Loyalty

Shutterstock Product VP on E-Commerce Growth (Part 3) Building a successful e-commerce product is all about retaining customers. Simply

The Impact of Diversity & Inclusion In Product

Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 2) When I think about diversity and inclusion in product management,

Product Research: Expand Your Current Product

Microsoft fmr Product Lead on Product Research (Part 3) It's easy to say that having an established product and budget to burn would create

Data Product Management: Your Data Is A Product (Part 2)

Data Product Management: How You Collect It Data is the foundation for all business decisions. Specifically, it guides your long-term

E-Commerce: Moving Through The Funnel

Shutterstock Product VP on E-Commerce Growth (Part 2) If you're managing an e-commerce product, you need to drive customers toward a

Product Lifecycle: Jobs To Be Done

Instagram Product Lead on Product Lifecycle Impact (Part 3) When thinking about the product lifecycle, it's important to start building

Product Strategy: Building Something New

RetailMeNot fmr Product VP on Product Strategy (Part 3) As product managers, we all love building new things. However, these great ideas

Product Research: Budget To Build From Scratch

Microsoft fmr Product Lead on Product Research (Part 2) Sometimes, product managers actually have some budget at their disposal to conduct

Product Lifecycle: PMs Own The Problem

Instagram Product Lead on Product Lifecycle Impact (Part 2) Generally, we look at product management as a function that creates solutions

Product Manager Skills: Master Prototyping

Fitbit fmr Product Lead on Product Manager Standouts (Part 3) To be recognized as a product manager who makes a difference, you need to

Brilliant Product Director on Demystifying Product Management

Product Management: Breaking It All Down Let’s boil down the different titles within product management first. I’m sure by this point

Product Strategy: Ideation 101

RetailMeNot fmr Product VP on Product Strategy (Part 2) When you set out to build a new product strategy, it's critical to give yourself

Product Manager Loops: Development vs. Emotional

Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of

LiveCareer Product VP on International Product Launches

Building Your Playbook For International Product Launches Launching your product into an international market for the first time can be

Innovator Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural

Growth Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product

Enterprise Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural

Problem Solving: “You’ve Seen This Before”

Bazaarvoice Product VP on Problem Solving (Part 3) When product managers face a new issue, it's easy to default to thinking that you need

PM Performance: Development Areas

Uber fmr Product Lead on Measuring PM Performance (Part 3) Breaking down the PM performance framework in further detail, there are four

JUUL Labs fmr CPO on Passionate Customers

Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most money

Measuring Performance: Building The Framework

Uber fmr Product Lead on Measuring PM Performance (Part 2) Now that you're familiar with the motivation for creating a performance

Product Management: “Squeaky Wheel Syndrome”

SpotHero Product Lead on Simplifying Product Management (Part 3) Throughout your product management career, one of the biggest challenges

Problem Solving: All About Repetition

Bazaarvoice Product VP on Problem Solving (Part 2) In my experience, product managers get better at problem-solving by pressing the repeat

Product Management: Simple UX for Complex Platforms

SpotHero Product Lead on Simplifying Product Management (Part 2) It's easy to think that simple interfaces do not carry a ton of complexity

Product Expansion: When To Go Forward

Justworks Product SVP on Product Expansion (Part 3) Now that we've covered reasons to avoid product expansion decisions, it's time to flip

Data Product Management: Your Data Is A Product (Part 1)

Data Product Management: What You Collect Startup founders, product managers, CTOs, and marketers - your data is a product. Data product

Growth Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Growth Finalists After more than a year of careful deliberation, it's time to reveal the Growth company

Innovator Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Innovator Finalists After more than a year of careful deliberation, it's time to reveal the Innovator

Enterprise Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Enterprise Finalists After more than a year of careful deliberation, it's time to reveal the Enterprise

Product Expansion: Avoid These Drivers

Justworks Product SVP on Product Expansion (Part 2) As product managers, we're always looking at ways to improve our business through

Innovating With Low-Velocity Products

Zillow fmr Product Lead on Low-Velocity Products (Part 3) Unlike many products that you use every day, low-velocity products present

Optimizing Features For Data Products

Google Product Lead on Data Products (Part 3) One of the toughest challenges for product managers is deciding what to do with specific

Low-Velocity Products: Simplifying Complex Problems

Zillow fmr Product Lead on Low-Velocity Products (Part 2) More than any other factor, the most interesting aspect of managing low-velocity

Data Products Solving Long-Term Challenges

Google Product Lead on Data Products (Part 2) One of the most exciting aspects of working with data products is being able to create

Legacy Products: Vampires vs. Replacements

TechCrunch fmr Product Lead on Legacy Products (Part 3) When managing legacy products, it can be difficult to weigh the pros and cons of

Building Trust: It’s Not About You

Flatiron Health Product VP on Building Trust (Part 3) Throughout your career, I'm sure that someone has said that the key to building trust

Legacy Products: Questions, Then Keep or Kill

TechCrunch fmr Product Lead on Legacy Products (Part 2) The approach to take with evaluating the future of legacy products starts with the

Building Trust For A Startup

Flatiron Health Product VP on Building Trust (Part 2) Every startup faces the same challenge when it comes to building trust - you

Product Career: New Challenges For Greatness

Venmo Product Lead on Building Your Product Career (Part 3) When thinking about building my product career, I've always been drawn to new

Navigating Your Product Career: Startup to Acquisition

Venmo Product Lead on Building Your Product Career (Part 2) My product career took a few interesting turns after moving on from my initial

The Fundamentals of Quality Voice Products

Alexa fmr UX Product Lead on Building Voice Products (Part 3) In many ways, the best practices for creating voice products that maximize

Voice Products: Modern Innovation, Opportunities For More

Alexa fmr UX Product Lead on Building Voice Products (Part 2) Today, we interact with voice products on virtually a daily basis. It's

The Essential Drivers of Voice Technology

Headspace Product VP on Voice Technology (Part 3) Going beyond the rapid adoption of products that are powered by voice technology, it's

Voice Technology: Speed, Accuracy, Everywhere

Headspace Product VP on Voice Technology (Part 2) When you think about the devices that you use every day, voice technology now plays a

Biodigital CPO on Revenue Growth Products

Growth Products: Generating Revenue, When To Scale In my career, I've focused mostly on enterprise products. Unlike consumer-facing

Building New Features: Product Analytics For Enterprise

Three Product Analytics Tools For Large-Scale Businesses After going through some trial and error with prototyping, it's time to start

BioDigital CPO on Product Design Philosophy

Great Product Design = All About Your Users When I think about product design philosophy, the most important point of emphasis for product

Hinge CPO on Mobile Dating Apps

The Present & Future of Mobile Dating Apps Today, the ways in which people find love are changing rapidly through mobile dating apps.

Design Development: Product Testing For Enterprise

Three Product Testing Tools For Large-Scale Businesses With new technology continuing to push disruptive innovation, the importance of

Hinge CPO on Building With Lean Product Teams

Driving Productivity With Lean Product Teams Today, product teams are running leaner for a variety of reasons. From moving with greater

Product Design: Putting In The Work

Facebook AR/VR Lead on Effective Product Design (Part 3) While product design is a highly creative function, it's important to establish

Product Design: The Right Equation For Product Results

Facebook AR/VR Lead on Effective Product Design (Part 2) One of the biggest hurdles that product managers face in understanding product

Ovia Co-Founder on Prototype Testing

Prototype Best Practices: From Interviews to V1 Today, we have the luxury of being able to test a new prototype with input from millions of

Product Launch Question 3: How Do We Move Forward?

Crossing The Chasm Leader on Product Launch Planning (Part 3) Once you've completed your product launch pre-work, it's time to review how

Product Concepts: Rapid Prototyping For Enterprise

Three Rapid Prototyping Tools For Large-Scale Businesses Every product manager loves to try new things out. Once your roadmap is set up,

Product Launch Question 2: Which Opportunity Do You Attack?

Crossing The Chasm Leader on Product Launch Planning (Part 2) Once you've figured out "where you are," the second product launch

Ovia Co-Founder on Growth Products

Growth Products: Staying Ahead Of The Competition In the app world, competition has never been higher. Any time you set out to launch

Growth Products: Value Hacking Before Growth Hacking

Floodgate Founder on Building For Growth Products (Part 3) If you're working at a startup, I'm sure that you're plotting your path for

Acorns Product Director on Product Manager Tips

Defining Greatness As A Product Manager Every product manager has an opinion on what makes a great product. To me, it starts with your

Value Creation For Growth Products

Floodgate Founder on Building For Growth Products (Part 2) More so than any factor, value creation is the number one driver for building

Acorns Product Director on Workplace Equality

Diversity & Inclusion In The Workplace Throughout my career, I've been very passionate about promoting diversity and inclusion in the

Product Collaboration: Roadmapping For Enterprise

Three Roadmapping Tools For Large-Scale Businesses Just like we learned as little kids, we need to learn to walk before we can run. The

How To (Really) Measure E-Commerce Success

Nordstrom Tech SVP on E-Commerce (Part 3) Through the years, conversion rate tends to be the most common measurement for e-commerce

Product Managers Must Be Inclusive

Medium Product VP on Skills For Product Managers (Part 3) Through the years, I have conducted a deeply (un)scientific survey of product

Balancing E-Commerce Tech In Retail Experience

Nordstrom Tech SVP on E-Commerce (Part 2) While e-commerce brings advantages to the purchase experience, there are plenty of opportunities

Leaders Take Product Managers To The Next Level

Stripe Lead Product Manager on Managing Product Managers (Part 3) In my experience, picking the right manager is critical for product

Product Managers Must Be Bold

Medium Product VP on Skills For Product Managers (Part 2) Think about it – everything we work on involves some aspect of the scientific

The Right Priorities For Product Managers

Stripe Lead Product Manager on Managing Product Managers (Part 2) Time management is critical to becoming a successful product leader. As

Design Thinking: Mobility As A Service (MaaS)

Expedia fmr Product VP on Design Thinking (Part 3) Since I launched Migo, I have operated in the unique world of "mobility as a service"

Brilliant Director of Product on Workplace Productivity

Productivity: Building Your Work Stamina This past March, I moved on from my role at Shopkick to Brilliant Home Technologies, and have

Design Thinking: Solving The Paradox of Choice

Expedia fmr Product VP on Design Thinking (Part 2) I realize that the paradox of choice presents several challenges. It is a concept that

Product Management: Customer Success Teams

Gainsight CPO on Product Management (Part 3) The introduction of the Saas model has completely changed the priorities for product

Product Design Lessons: #4 – 6

Box CPO on Product Design (Part 2) More so than any best practice that our community has developed, I think Silicon Valley has figured out

Career Roadmap: Brainstorm, Put It All Together

One Kings Lane Product VP on Career Roadmap (Part 3) In building your career roadmap, it takes time to define your vision and assess your

Finalize Your Product Management Checklist

Rover CTO on Product Management (Part 3) We're halfway through the 14-point checklist! As I mentioned before, there's nothing wrong with

Instagram Stories: Product Design & User Habits

Instagram Product Head on Product Design (Part 3) At its core, Instagram's product design must reflect the needs of our community.

Product Management: Start Your Checklist

Rover CTO on Product Management (Part 2) Before creating an implementation plan, I use a 14-question checklist to frame up the

Evolving Instagram’s Product Design

Instagram Product Head on Product Design (Part 2) As I mentioned earlier, square-format images are the foundation for Instagram's

Design Thinking For Crypto’s Future

Coinbase CPO on Design Thinking (Part 3) Are you familiar with ”crypto kitties?” These are collectible items based on crypto exchanges

Five Principles of Product Design

Jet.com fmr VP on Product Design (Part 3) While it’s important to understand what not to do with designers, there are also plenty of best

Design Thinking: Today’s Cryptocurrency

Coinbase CPO on Design Thinking (Part 2) Today, our global financial system supports billions of people every day. While we are very lucky

Product Design: Avoid These Mistakes

Jet.com fmr VP on Product Design (Part 2) Through the years, I’ve asked product designers to share horror stories about business leaders

Product Management: Customers & MVP

Snapchat Product Lead on Product Management (Part 3) Unlike other services, product management teams who build platforms are faced with

Product Leadership in Distributed Teams

While this can be advantageous for many disciplines that require “being in the zone,” or having long focused periods of uninterrupted

Finding Your North Star For Growth Products

Slack Product Lead on Growth Products (Part 3) It is important to understand where empathy fits in the process of developing growth

Platform Product Management

Snapchat Product Lead on Product Management (Part 2) Most people who work in product management share many of the same responsibilities.

Effective Language For Team Building

YouTube Product Lead on Team Building (Part 3) Effective communication is an essential skill for team building and maintaining positive

Growth Products: Create Empathy By Listening

Slack Product Lead on Growth Products (Part 2) You can use data to track growth, but data on its own will never explain why you are

Product Design Roles & Responsibilities

Asana VP on Product Design (Part 3) Have you ever worked on a product design team that struggles with priorities? If you don’t have a

Team Building With The Growth Mindset

YouTube Product Lead on Team Building (Part 2) One of the terms that I am passionate about is “growth mindset.” This is a concept has a

Product Manager 101: Always Ship, Rarely Launch

Fitness Product Manager on Launch Strategy (Part 2) You’ve probably heard the phrase “always be shipping.” This is the best place to

Mobile Product Design for Recovery Counselors

WEconnect CEO on Mobile Product Design (Part 3) While WEconnect was made for recovering addicts, we found an opportunity to add addiction

Protection From Villains In Design Thinking

Google UX Lead on Design Thinking (Part 3) We have an ethical responsibility to guard our well-intentioned products and users against bad

Product Design Flow For Your Customers

Asana VP on Product Design (Part 2) There is a study that focuses on first use experiences and the factors that affect user adoption. In

Improving Mobile Product Design With User Input

WEconnect CEO on Mobile Product Design (Part 2) People who are in the first 28 days of recovery do not function at the same level as a

Product Management: Trust The Process

SoulCycle VP on Product Management (Part 3) Even with hiring new talent and using data to make better decisions, SoulCycle was still the

Introducing Data to Product Management

SoulCycle VP on Product Management (Part 2) When I started at SoulCycle, the company did not have an analytics team. We would ask questions

Design Thinking Challenges: Users vs. Villains

Google UX Lead on Design Thinking (Part 2) We do our best to bring great products into the world through the design thinking process. Most

AI Product Design: Data + Humanity

Google Product VP on AI Product Design (Part 3) Looking at the evolution of AI product design, machine-based approaches are being

AI Product Design: Flickr to Google Photo

Google Product VP on AI Product Design (Part 2) After selling Virage and starting a new career path, I came across a new product called

Product Marketing: Specs vs. Aspiration

GoPro fmr Product VP on Product Marketing (Part 3) The rise of user-generated content from GoPro products created a huge global audience to

Product Marketing: User-Generated Content

GoPro fmr Product VP on Product Marketing (Part 2) Great content is the foundation for GoPro’s success. Through the years, our product

Product Design Begins In The Shop

studioRed Founder on Product Design (Part 3) When I started out in product design, a famous designer told me, “if you learn how things

Mid-Stage Product Development

NYT Leader on Product Development (Part 3) Within our portfolio, the cooking product highlights our product development process from start

The Five Elements of Product Design

studioRed Founder on Product Design (Part 2) When you look at product design, our primary focus has to be the end user and delivering a

Early Stage Product Development

NYT Leader on Product Development (Part 2) Our parenting product is the newest addition to our portfolio. It’s a great example of how our

How To Use Customer Data In Product Design

mParticle Founder on Product Design (Part 3) Customer data usage is a hot topic. For example, the recent Facebook scandal with Cambridge

Adapting Product Design To Human Behavior

Amazon Music Leader on Product Design (Part 3) When you look at product design for media services, there are two ways in which users search

Designing Products For Cybersecurity

Nyotron Product Lead on Cyber Security (Part 3) I visited Japan recently and found that I was relating a lot of their culture to product

Customer-Centric Product Design

mParticle Founder on Product Design (Part 2) When you start your own business, your team can’t only focus on the outcome or the end

Product Roadmap Time Management: “Jar of Life”

Stitch Fix Product VP on Product Roadmap (Part 3) Creating a product roadmap has always been a challenge. As product managers, you need to

Product Design By Users For Users

Amazon Music Leader on Product Design (Part 2) One challenge that we face in the product design process is identifying service gaps and

Great Expectations: What Should You Expect From Your Product Team?

This article was originally published on Pragmatic Marketing’s blog by instructor Steve Gaylor  Communication is

Cybersecurity Challenges & Opportunities

Nyotron Product Lead on Cybersecurity (Part 2) The day-to-day routine of a security product manager makes a huge impact in everyday life.

Every Product Roadmap Needs A Destination

Stitch Fix Product VP on Product Roadmap (Part 2) You are probably asking yourself, what is the best tool for me to use in creating a

User Testing Pitfalls w/ Redshift

1) Using a testing approach that’s unnecessarily heavy David (Principal & Founder, Redshift): One problem I see a lot is people

VR Product Manager Best Practices

Wevr VR Product Manager on Virtual Reality (Part 3) As product managers, I think it’s important that we keep some universal best

Team Building: Evangelize (E) Data Culture

Quartz Product Head on Team Building (Part 3) Once you have gone through your team building transformation, the final stage for instilling

Team Building: Collaborate (C), Distribute (D)

Quartz Product Head on Team Building (Part 2) When it comes to team building, data is only as good as your process. For example, we used

Treat your PM Career as a Product

I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products well,

Challenges For Every VR Product Manager

Wevr VR Product Manager on Virtual Reality (Part 2) Unless you’re a VR product manager in the field, people don’t realize that virtual

Creating Culture Through People Management

HR Leader on People Management (Part 3) Building great culture through people management is not an intellectual exercise. It comes down to

Technical Debt in Product Development

Convoy CPO on Product Development (Part 3) Over the course of your product development process, you will accumulate technical debt from the

Mastering Voice and Conversational User Experiences

So what’s so special about voice and these conversational experiences? How did we end up here? Well if you think about it, voice

Product Efficiency Makes An Impact At Best Scale

Box CPO on Impact at Best Scale (Part 3) There are two features that make an impact at best scale and prevent common issues that companies

Word of Mouth for Growth Products

Atlassian fmr Head of Growth on Growth Products (Part 3) In a perfect world, growth products sell themselves at a very low price. This is

Evaluating Product Development Costs

Convoy CPO on Product Development (Part 2) After using experiments to create impact, you need to evaluate costs associated with your

Culture Drives Impact At Best Scale

Box CPO on Impact at Best Scale (Part 2) For me, there are two foundational pillars of building a culture that helps teams launch products

Land and Expand Your Growth Products

Atlassian fmr Head of Growth on Growth Products (Part 2) When I started at Atlassian, my number one question was “how are we going to

How to Organize Your Product Team Around Your North Star

This article was originally published on Amplitude's blog by VP of Product Justin Bauer  How to organize your team is one of

Soft Skills Every Product Manager Needs

Learn about the necessary soft skills for product managers in this guide: Table of Contents What are soft skills for product managers? Soft

Brand Positioning: Evolution of Netflix

Netflix fmr VP on Brand Positioning (Part 3) Through the years, Netflix’s brand positioning has remained very consistent and clear. While

Setting Your Career Path For The C-Suite

1stdibs CPO on Career Path (Part 3) When looking at your career path, the focus should not be on where you are today. Instead, you need to

Resetting Your Career Path: Finding A New Job

1stdibs CPO on Career Path (Part 2) When your strengths and needs evolve beyond your current role, it’s time to start looking for a new

Brand Positioning Models

Netflix fmr VP on Brand Positioning (Part 2) There are many ways to unpack and organize brand positioning. Using Netflix as an example, I

Create an Unforgettable Road Map

This article was written by PTC contributor Anjali Jameson Here’s how it used to play out for me.... Over a period of a month or two, I

Product Manager Launch Plan: New Features

Fitness Product Manager on Launch Strategy (Part 3) During the early stages of launch planning, a product manager should identify clear

Expanding The Footprint of Virtual Products

8Ninths CEO on Virtual Products (Part 3) When looking at virtual products, the visual aspects of the experience usually come to mind first.

AR Virtual Products: The Future Is Now

8Ninths CEO on Virtual Products (Part 2) More so than any category, augmented reality (AR) products are the fastest growing segment of

Growth Products For Engagement

Etsy fmr CPO on Growth Products (Part 3) There are many ways to drive revenue with growth products. Sometimes, it’s not only about user

Building Trust With Product Design

Apple Music fmr VP on Product Design (Part 3) When I start working with a new product design team, the first question is “what does our

Growth Products That Drive New Revenue

Etsy fmr CPO on Growth Products (Part 2) Every business has different goals in mind when they launch growth products. At LinkedIn, we

Product Design: Storytelling With A Promise

Apple Music fmr VP on Product Design (Part 2) As product leaders, we’re all competing for attention within the same audiences. Creating a

Product Market Challenges For The Middleman

Economics Expert on Product Markets (Part 3) People turn to the middleman because they are viewed as a trusted nexus in a product market

Driving Revenue Through Product Design

HuffPo Fmr Product Head on Product Design (Part 3) As news organizations have shifted their focus toward online content, the industry has

The Middleman & The Online Product Market

Economics Expert on Product Market (Part 2) Every business transaction has a cost. The combination of these costs from all sides of a

Increasing News Reach With Product Design

HuffPo Fmr Product Head on Product Design (Part 2) In recent years, tools for reach have completely changed the ways in which people access

Go Soft: How to Get Ahead in Product Management

At the beginning of my career, I didn’t know what product management was. I worked in sales and fancied myself an evangelist for my

Box Changes The Game For Enterprise Software

Box fmr SVP on Enterprise Software (Part 3) Back in 2005, Box was founded by two high school kids named Aaron Levie and Dylan Smith. At the

It’s a New Age for Product Managers

When Steven spoke, I remember distinctly that the Product Management function at Microsoft was initially formed to bring order and

Branding Yourself as a Product

My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get

Enterprise Software In The 21st Century

Box fmr SVP on Enterprise Software (Part 2) By the start of the 21st century, the landscape for enterprise software began to shift and

Product Management: Experience Loop

General Assembly CPO on Product Management (Part 3) Working with your product management team, there are a number of ways to solve for

Product Management: Mode Shift Friction

General Assembly CPO on Product Management (Part 2) When you think about friction, it normally comes across as a negative. However, there

Misunderstanding MVP in Product Design

I think the meaning MVP has been kind of bastardized. A lot of people now use it as justification for including lots of features that have

Scaling Collaboration as a Product Manager

How To Create Collaboration At Scale Collaboration can come in many flavors. We may call it Slack, Hipchat, Google Drive, Office 365 or

Hearing About Accounts, Listening for Segments

This article was originally published on mironov.com by product leadership guru Rich Mironov in August 2017. In a well-run organization,

Competitive Intelligence Gathering Through Win/Loss

This article by Rich Nutinsky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now!

The Secret Weapon Product Teams Can Use to Make Tough Decisions

I love a good debate. You know that saying “playing devil’s advocate?” I’m pretty sure it applies to me. The instant I’m

Team Building as a Product Manager

Your Guide To Team Building 101 The answer is anything and everything that is needed to get the product out the door and keep your users

7 Ways to Know That You Need a Head of Product

This article was originally published on mironov.com by product leadership guru Rich Mironov in May 2017. This article explains why it’s

PMs Drive Decisions, but EQ Drives Leadership

Would you want to be the smartest person in the room? What if you had the choice between that and having the most emotional intelligence in

Growing Pains: The Challenges of Scaling a Business

This article by Diane Pierson originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now! I

Sorry Silicon Valley, you don’t need more data. You need a story.

When I meet product experts, they almost always say they rely on data and analytics to give them the hard evidence needed to build their

Managing Perceptions as a Product Manager

In our careers, we face a different variable - which is how our role as a product manager is perceived. I’m not referring to a

Changing Your Culture Using Product Market Data

Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.

Let’s Abandon Customers and Users

This article was originally published on mironov.com by product leadership guru Rich Mironov on August 8, 2017. His article is a first-hand

The Five Elements of Product Design

studioRed Founder on Product Design (Part 2) nWhen you look at product design, our primary focus has to be the end user and delivering a

Building Mobile Products That Count

This article originally appeared in the Huffington Post at this link:  . Mobile has eaten the world... Yet despite my experience at

The five personalization filters of great mobile products

 This article originally appeared in the Huffington Post. Mobile products are with us all the time. They're embedded in our lives on

Three Deceptively Simple Steps to Exponential Mobile Growth

This article originally appeared in the Huffington Post. Check it out here. In the mobile revolution, user behaviors and technology

The 7 Design Elements of Great Mobile Products

  This article originally appeared in the Huffington Post here. Sometimes, mobile products appear so simple that they feel obvious, as

What to Look for in a Tech Cofounder

This article originally appeared in the Huffington Post. Over the past five years, I've interviewed thousands of Silicon Valley

Why Internet mega-mergers are back in vogue

This post originally appeared in the Harvard Business Review. A growing number of publicly traded consumer internet companies are making

The Three Rules of Great Speakers

Three is my favorite number. Three little pigs, three Cs of relationships, three musketeers. According to Wikipedia, it's a writing rule,