Why Emotional Products Are Better Products

  • Article Article
  • May 1, 2020
Katherine Kornas

Betterment, VP Product

Contributor
Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.
Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.

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Katherine Kornas
Betterment, VP Product

Katherine Kornas is VP of Product at Betterment, where she leads growth, mobile, and money movement product teams. Prior to joining Betterment, she was SVP, Product at Havenly, and held product leadership positions at Pandora and Autodesk. Katherine has also worked on product teams at Dictionary.com and GreatSchools. Katherine is a graduate of the University of Michigan and currently lives in New York City

Contributor

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