To Discover Hidden Customer Problems, Try Defining Solutions First

  • Article Article
  • October 29, 2020
David Prentice

CollegeVine, Product Manager

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CollegeVine Sr. Product Leader David Prentice shares insights on when to avoid a pivot decision and when to make one.
CollegeVine Product Lead David Prentice on how product managers can create better products by defining solutions through design ideation.

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David Prentice
CollegeVine, Product Manager

David Prentice is a Product Manager who is happiest when actualizing ambitious visions, fine-tuning high-quality user experiences, streamlining complex interfaces into simple interfaces, learning by talking with customers, binge-building dashboards, collaborating with cross-functional teams, and shipping products that make a meaningful improvement in the lives of their users. He currently works at CollegeVine, an education startup dedicated to bringing high-quality college guidance to every family, and has led the creation of a new app to help students optimize their college choices. Prior to CollegeVine, he managed brand, platform, and research teams at two of the world’s largest online travel companies. PM-life aside, David is a music, art, and history nerd, who lives in Boston with his girlfriend and three cats.

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