How can product leaders drive product innovation through organizational agility and AI adoption? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Cox Automotive EVP and CPO Marianne Johnson discusses her approach to leading product development at scale. She shares insights on data-driven decision-making, along with organizational agility and AI adoption. From aligning product strategy with corporate vision to building high-performing teams, this conversation offers a masterclass in product leadership that can inspire leaders across industries.
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Show Notes
- The role of the Chief Product Officer has evolved to encompass more than just product management, often including engineering, data, and IT responsibilities.
- Data-driven decision-making and the strategic use of data and analytics are critical for product leaders to drive differentiation and business impact.
- Embracing emerging technologies like AI, particularly generative AI, can be a game-changer for product innovation. However, it requires proactive preparation and a forward-looking mindset.
- Organizational structure and alignment are key superpowers for product leaders, enabling nimble and scalable operations with high standards of excellence.
- Integrating product, engineering, and data teams under a unified vision and shared accountability can unlock significant value and remove internal barriers.
- Adopting a “build, partner, or acquire” strategy for growth allows product leaders to leverage the best capabilities and resources.
- Defining the right “what” upfront, through deep customer understanding and alignment with corporate strategy, is crucial for successful product development.
- Measuring what matters, including leading and lagging indicators of growth and customer outcomes, helps product leaders make data-driven decisions.
- Additionally, empowering product and engineering leaders to work as one team can drive faster time to market and higher quality.
- Establishing a strong product management center of excellence can help scale best practices and continuously raise the bar.
- In addition, leveraging agile frameworks and practices enables product teams to be nimble and responsive.
- Investing in data management and advanced analytics capabilities, including a robust data marketplace, can provide a competitive edge through differentiated insights.
- Adopting a “human in the loop” approach to AI-powered solutions can help ensure the right context, tone, and value delivery.
- Product leaders must stay ahead of the curve on emerging technologies like AI. Similarly, they should dedicate time to learning and exploring the art of the possible.
- Aligning product development with the needs of customers’ customers can unlock new avenues for value creation and growth.
- Balancing innovation, acquisition, and optimization strategies is crucial for driving sustainable growth and profitability.
- Fostering a culture of continuous improvement and smart growth helps product teams deliver more value at a lower cost.
- Likewise, effective communication and partnership between product, engineering, and business stakeholders are essential for successful product launches and adoption.
- Moreover, a structured approach to product discovery and commercialization can increase the chances of successful new product introductions.
- Finally, product leaders must be willing to think big, challenge the status quo, and work backwards from ambitious goals to unlock the full potential of their organizations.
About the speaker
Marianne Johnson is chief product officer at Cox Automotive, where she leads the company’s product, engineering, data and technology teams, as well as the new product innovation discipline. In her role, Johnson partners closely with the Cox Automotive executive team to deliver innovative solutions that create opportunities for the company’s clients while driving sustainable growth for Cox Automotive. As a 33-year veteran in the FinTech field, Johnson has helped shape the space, both through a technology and product innovation lens, and is applying her wealth of experience across the Cox Automotive ecosystem. Before joining Cox Automotive, Johnson was at First Data where she was head of product innovation and technology for the network and security solutions line of business and senior vice president of enterprise commercialization. Prior to First Data, Johnson was an executive vice president at Elavon, a U.S. Bank company, where she led global product innovation. Before Elavon, she served as a key driver of strategic growth at Equifax as senior vice president of U.S. growth and operations where she successfully delivered new product innovation that resulted in significant revenue growth and served as an impetus for future innovations. Johnson is a well-respected and awarded member of the technology industry, and she embodies the Cox spirit through her commitment to community. She recently stepped into the role of co-chair for Cox Automotive’s “Empow[HER]” employee resource group. She has been named one of the top chief product officers driving business transformation by CIO World, one of the top Women Worth Watching® by Profiles in Diversity Journal® and Woman of the Year by The Technology Association of Georgia. She was also honored in 2011 as a Turknett Leadership Character Award Nominee. She’s expanded her community involvement to include supporting the United Way and WIT – Women in Technology.