How can product leaders achieve product-market fit quickly? In this webinar hosted by Denise Hemke, Wayfound.ai & Adeptmind.ai Product Advisor Subha Shetty speaks on escaping the product death cycle and how to create products that your customers and stakeholders will love. Listeners will gain proven tips and tricks to validate, align, evaluate and launch quickly. The stakes have never been higher for product managers, tune in to ensure your hard work is making progress in the right direction.
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Show Notes:
- Learning how to achieve product-market fit quickly is essential for product leaders in today’s fast-paced environment.
- Understanding customer needs versus wants is crucial to avoid the product debt cycle.
- Spending time with customers to understand their problems is more important than focusing on solutions.
- Here’s the revised list with added transition words for smoother transitions:
- AI and generative AI tools can help product managers validate ideas, evaluate success, and align conflicting ideas quickly. Moreover, these tools enable faster decision-making and adaptability in dynamic environments.
- Additionally, validating product ideas through low-code or no-code prototypes and testing hypotheses is key. This approach not only accelerates development but also reduces risks associated with untested concepts.
- Furthermore, evaluating product launch success should go beyond just KPIs and include ROI, differentiation, and positive customer emotion. By considering these factors, product managers can gain a holistic view of a product’s impact and long-term viability.
- Aligning conflicting ideas within the organization requires a robust product vision, prioritization framework, and strategic use of AI tools. In turn, this alignment ensures that all teams are working toward common goals, minimizing friction and enhancing collaboration.
- Finally, launching quickly is essential to gather feedback and make better decisions, balancing time, money, and value. This approach allows for iterative improvements based on real-world data and customer responses.
- Sustainable product market fit is more important than short-term product growth.
- Shadowing customers in their natural environment provides valuable insights beyond just customer feedback.
- Measuring differentiation through gap analysis and a simple one-pager on why customers would choose your product is effective.
- The process of achieving product-market fit is similar for startups and established companies, but the constraints and resources differ.
- Engaging with early adopters to understand their environment, usage, and recommendations is crucial. Additionally, this helps in identifying key pain points and opportunities for improvement.
- Separating needs from wants and making tough decisions to pivot, persevere, or pull the plug based on data is essential. Furthermore, these decisions should be driven by a clear understanding of long-term goals and customer feedback.
- Continuous customer research using tools like Gong can help stay on top of evolving customer needs. Moreover, this ongoing research ensures that the product remains relevant and aligned with market demands.
- Strategic frameworks and custom LLMs from ChatGPT can help validate hypotheses and stay ahead of conflicting points of view. In turn, this approach fosters a more informed and adaptable decision-making process.
- A robust customer measurement tool and a qualitative customer satisfaction tool like NPS are important. Together, they provide a comprehensive understanding of customer satisfaction and areas for enhancement.
- Falling in love with the customer problem, not just the solution, is key to achieving sustainable product-market fit. Consequently, this mindset encourages a deeper focus on the real challenges customers face.
- Leveraging AI and generative AI tools can help product managers achieve the desired velocity and intelligence to make better decisions. As a result, these tools empower teams to innovate and respond more effectively to market changes.
About the speaker
Subha is the Vice President of Product at Fanatics, a groundbreaking and the world's largest sports commerce company. She is a seasoned product leader with over 15 years of omni-channel commerce experience in both large and small companies like eBay, Walmart.com, Upwork and start-ups like GiftNow (acquired by Synchrony) and Zenfolio As a seasoned Head of Product and Customer Experience, she has transformed emerging products to the industry leading businesses - be it Grocery at Walmart or the Enterprise business at Upwork. Subha is passionate about helping and working with startups and product managers and up-leveling the craft, especially in this AI-age. She is a product mentor to two leading start-up accelerators in the valley - 500 start-ups and Founders Institute and an advisor and angel investor. Subha obtained her MBA from University of Virginia's Darden School of Business and her Bachelor of Sciences degree with honors in Physics and Computer science from University of Delhi.
About the host
As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.