Our Bay Area event this week was packed with reinforced product management best practices for when you’re preparing to get executive
As Profitwell Strategist Rob Litterst states right off the bat, “between the no and low code tools, it's never been easier to start a
Sometimes the most difficult part of product development is achieving a balanced operations approach that ensures success across all
Here at Products That Count, we don’t do anything half-way and March is a perfect representation of how much we love driving forward the
In an interactive session, STRIVR CPO Yelena Drabkin gets to the heart of career management, encouraging audience members to reflect on
According to Peek.com CPO Navya Rehani Gupta, the key skill that differentiates a good product leader from a great one is adaptability. In
Without a doubt, digital acceleration was the over-arching theme of 2020. With consumers forced to stay at home, businesses had to rush to
Carving out a new category of in ad tech is hard enough to pull off. Add data metrics to the mix and you have a project worthy of a product
As a digital consumer, ads probably aren’t a favorite part of the online experience. However, as Brave VP of Operations and Services
Our 2021 Speaker Series continues with Barren Castor, the Sr. Product Director at Rev, a leader in speech-to-text services with a focus on
This week we kicked off our 2021 Speaker Series with a fantastic session by Splunk Product Management Director, Siddharth Bhai. Pulling
Mindset and structure are two things that automatically come to mind when thinking about scaling organizations. What's the best way to
Having changed the way we do business on scales both macro and micro, there's really no way to get around the major topic of 2020. The
It's easy for product teams to claim they're customer-focused, but doing the grind to get to know your user takes time, flexibility, and
We won't be shy about it - the navigation of industry regulations can be one of the more complicated parts of managing a product. At times,
The world of product is comprised of hundreds of tribes, and they all come with their own jargon, colloquialisms, and language. Whether
Shilpa recently joined us at Products That Count to present a wonderful webinar on how organizations can grow customer loyalty. The session
Building teams for effective product execution is truly an art form. If we’re being completely truthful, how a product leader organizes
Product leaders are present in every company, but the way they function within an organization can vary widely. Possessing the ability to
As designers and innovators, we sometimes find ourselves living in the depths of our products, focusing on the most intricate levels of
There’s no doubt about it, 2020 has been full of curveballs. With markets yo-yoing and the rules of business operations changing by the
Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, spoke with Products that Count host, Neha Taleja, about product-led
During the fireside chat, Microsoft Product Lead and Products That Count Seattle Chapter Head, Steven Abrahams, hosted fmr Calendly VP of
During the fireside chat, Products That Count founding CEO, SC Moatti, hosted Heap Co-Founder and CEO, Matin Movassate, and had a lively
During the webinar, Alok Ojha discussed his experience pursuing product-market fit and the lessons he’d learned along the way. That way,
During the webinar, Jay Bergesen discussed how organizing product teams can often be the last thing on your mind, but the approach you take
During the webinar, Emily Wang discussed building frameworks for product development. She used her experiences at three different business
During the webinar, Ravi Mehta spoke about the "3 Pillars of Product Decision-Making." These include intuition, analytics, and customer
During the webinar, Tara Goldman provided attendees a glimpse at some tips and tools available to help product managers succeed in a remote
In the webinar, Josh Platt took the proverbial stand to perform a deep dive into the importance of a solid product strategy and the core
In the webinar, Roger Barlow took the time to review the entrepreneurial lessons he learned about building software at a startup business.
In the webinar, Meghna Misra took center-stage to lay out which product metrics are most important based on the user base and offered
In the webinar, Sam Kawtharani shared his insights on featureless product roadmaps vs. a traditional one. You can watch Sam’s whole
In the webinar, Craig DeWitt shared some insider insights from his time working on RippleNet on bootstrapping new ecosystems using
In this webinar, Asha Gupta pulls from her career building creative products to help understand how you can do the same for your
Great product leaders have a keen vision about how to drive business outcomes to the next level. Unfortunately, they are often tied down
In this webinar, we dig into the various types of interactions and strategies that can help you improve on the people part of product.
In this webinar, Jon talks about what product management is, what product management shouldn’t be, and how to use data to drive great
In this webinar, Gib brought all three frameworks to life, as he presented a mock 2020 product strategy for Netflix. Gib showed how
Teachable VP of Product, Tommi Forsström, had a lot of valuable wisdom to share with product leaders who have the ambition to take their
Substantial VP of Strategy, Sheryl Cababa, shared some incredible insights on designing products for uncertainty and systems thinking. She
Qubole SVP of Products, Mohit Bhatnagar, shared about how great PMs are polymaths and so much more about the product mindset you need to be
As Sonia Kedzierski, Director of Product Management at Etsy, shares in her presentation, the only certainty in product management is the
If you think you are an awesome PM or are working to become one, this was a great presentation from Verizon Media VP of Product Management,
In her presentation, “Are We Building Products That Are Ruining the World?” Carey Jenkins said that while we are building products that
In her presentation, Parul Goel shared her experience building v1 of a product from scratch at PayPal. She shared several lessons that she
The presentation from Katie van Zyl focused less on numbers crunching and was more focused on how to set yourself up to be successful with
The original presentation on subscription products that Baxter planned to give took on a new life in the face of a global pandemic.
The webinar focused not only on finding product-market fit but discussed what is happening with product-market fit amidst a global
Karthik Sankar went into detail on what goes into customer-focused product management. We recommend watching the entire video of the
Chitrang Shah ran through many lessons learned from building the first generation of AI products. It’s worth checking out the entire
Heap Director of Product Management, Vijay Umapathy; Draftbit Co-Founder & CTO Peter Piekarczyk; and UserTesting Director of Product,
Nitin T. Bhat talked at length about how to make product decisions. The entire recording of the webinar is worth a watch, but you can also
David Noy talked in great detail about blue ocean product strategy and even defined what a blue ocean is during his webinar. We suggest
As product design matures as a discipline, it has the potential to partner or conflict with established product management disciplines. All
Product testing is an essential part of building successful products. MLSE Director of Product and Design, Pansy Lee had a lot of wisdom on
Winning products make successful companies and Merrill Corporation CPO, Thomas Fredell, had a lot to share with the attendees at his
Andrew MacGill shared his insight that he's gained as the Pager SVP of Product on handling product-focused bosses and more in great detail.
Naomi Allen talked at great length about Modern Product Executives and the evolution of product leaders. You should watch the entire video
To learn all about Data Science Products and the role of data science in product management, you should watch the whole video from Justin
To learn all about building Product Teams, we highly recommend watching the video of Alex Diaz’s Speaker Series presentation. There were
If you watch the video or read on, Michael Palermiti discusses the product launch for Outlook and what it means to have to win by choice.
Product Pricing as a Product Feature A staggering 72 percent of new product innovations fail to reach their revenue goals. As Kapeesh Saraf
Why Data Matters for Customer Experience People tell you that customer data is everything and every area of your business needs to be
Author, adventure enthusiast, and TechStars Managing Director Amos Schwartzfarb led a discussion in Austin in November highlighting how
Nate outlined what he called 10 psychological drivers that engage users and support product growth, including fear of missing out, the herd
What are the steps to improve customer retention? Good retention is the result of customer obsession. You have to talk about customer needs
Follow the Yellow-Brick Road? Damon’s roadmap approach ties into answering the question of building your product strategy for success. I
Operationalizing Viral Loops: Nail Product Market Fit First, Then Work On Growth A viral product is great because it means that you are
Life Insurance Is A Long Term Operation In 2016 I was looking to get back into working for a larger organization to try to do something
Customer Experience Insights for PMs: Importance of Customer Retention Customer experience is a term that gets thrown around a lot. It can
Building For The Gig Economy: Inspirations From App Store Building Apps I love what I do because I get to blend creative energy with a
Truths of Enterprise Product Management: Addressing B2B Stigma (Part 1) Giving B2B Some Recognition My name is Renee Koga, the Head of
Owning Products vs Managing Products: Product Owner Mentality (Part 1) The Product Owner Mindset One of the things that I talk a lot about
Building Startups vs Products: Product Management Start and Picking Your Team (Part 1) Building A Startup and A Product I want to talk
Building From Idea to Business: Starting the Journey and Knowing Yourself (Part 1) Reality Check on Building a Business Last year I decided
Building an Innovative Culture: What Culture Means (Part 1) Three Different Cultures Let’s say you have to choose between one of these
Working Through Distractions With Super Focus: Hooks and Triggers (Part 1) Today I am going to talk about this question of distractions.
Product Meets Culture: Advantages To Large Organizations and Key Principles to Follow (Part 1) Companies Need to Adapt What do Walgreens,
Customer Feedback: Understanding Psychology No matter what your role is in a company, you either elicit or provide feedback. However, I
Scaling Growth Products: Vision, Mission, Approach Aceable’s vision is to empower tens of millions of people with the education they need
Full Stack Development: Product Vision Currently, I work at Brilliant Home to create smart home solutions. When looking at our full stack
Product Manager Success: Growth & Curiosity I’ve been working in software for 30 years. I started out at Apple Computer and later
Product Users: Start With The Journey Four years ago, I joined a young ambitious startup called Oscar that was tackling health insurance.
Company Pivot: Dealing With Change How do you deal with chaos? How do you lead when everything is falling apart? We all like to imagine the
Digital Marketing: Challenging Traditional Models Are you familiar with "deep value" advertising? Unlike early forms of digital marketing,
How Brand Building Leads to Business Success Casper is a sleep company - designing products and experiences that help the world sleep
Systems Thinking: Broader Impact on Product At Artefact, we’re developing systems thinking and causal loops methods. Our work focuses on
Data + Platform = Customer-Centric To create customer-centric products and delightful experiences, data must be central to your strategy.
Aligning Your Product Career with Company Stages Product career decisions are big decisions. How do you apply a product mindset to your own
Improv Hacks For PMs: Culture of Innovation As a product manager, soft skill development is essential for operating at a high level. Most
Product Loyalty: Building For "Skimmers" Imagine an audience that wants to eat up everything you do. How do you serve them and generate
User Feedback: To Follow...Or Not To Follow? First, I believe it’s okay to ignore your users Furthermore, you might even want to do it
Jobs To Be Done Theory & Product Transformation When I joined Bing Ads about six years ago, it was a fairly dark time for the product.
Why Scalable Personalization Matters According to Infosys, 59% of shoppers who have experienced personalization believe it has a noticeable
Product Career: Everyone Starts As "Non-Technical" Not every product career begins with a purely-technical background. In other words, the
The Foundation of User-Centric Design Product management lives at the intersection of technology, business and design. Recently, the
The Origins of Swarm Design I spent a long time at Microsoft as Director of UX in the Design Excellence Team. Before that, I was a tenured
Complex Products: Building Successful Brands When I was at Snap Kitchen, we invested a lot of time in customer research to optimize complex
Product Velocity: Eliminating Mediocrity In a matter of seconds, every product manager can name their product features that are mediocre
The Power of Product Platforms In many ways, product platforms represent many of the most widely-used solutions that people use every day.
Fill The Funnel: The Business of E-Commerce During my career, I've been fortunate to work on some of the largest e-commerce platforms -
Product Research: Enhancing Product Without Budget Throughout my career, I've been fortunate to work in a variety of organizations that
The Definition of Product Strategy Let's be real - it's hard to produce consistent results without a clear product strategy. In my career,
Great Product Managers Take Risks As product managers, it's important for us to take a step back and think about the biggest impacts we've
PM Performance: Business Growth vs. Personal Growth When product managers think about performance, there's a tendency to think about how
Problem Solving Through Design Thinking As product managers, we are all in the problem-solving business. In other words, our goal is to
Product Expansion: More Than Just New Products When most people think about product expansion, the first thought that comes to mind is
Low-Velocity Products: What's Your Frequency? This may seem a little odd, but I'm going to start by asking a question about something you
Building Trust: Questions You Need To Answer Whether you're starting your product career or have reached the C-suite, there's nothing more
Legacy Products: Defining Their Advantages As a product manager, I'm sure you don't hear legacy products talked about very often. The
Wearable Technology: Balancing Innovation & Culture When I set out to start what became Doppler Labs, I didn't know anything about
Voice Technology: Modernizing Original Communication It's time to go all the way back to the very beginning. Prior to the advent of
Voice Products: It's All About Cultural Context When talking about voice products, it's important to consider the motivation for using
Product Design 101: How To Work With Designers One of the most common questions that get from product managers is, "how do I work with
Product Launch Question 1: Where Are We Today? Any well-planned product launch doesn't happen overnight. From roadmapping to A/B testing,
Common Hurdles For Building Growth Products We routinely hear stories of growth products from startups that "hit it big" seemingly out of
Balancing E-Commerce With Brick & Mortar Retail For years, the transaction process at traditional retail stores has followed a linear
Product Managers Must Be Curious (About Everything) Let’s face it – product managers have the best job in the world. I say that because
Success Drivers For Product Managers "How do I get to manage product managers?" This is the question that I'm most often asked by product
The Fundamentals of Being T-Shaped As product managers, we juggle many roles and take on a variety of tasks. With this, it can be difficult
Design Thinking: Paradox of Choice Today, product managers are confronted by the "paradox of choice" in design thinking. First developed
Product Management: Perpetual to SaaS In today's product management world, you can't just be a product expert. You need to be an expert on
Product Design Lessons: #1 - 3 In Silicon Valley, we are at the forefront of setting best practices for product design. In other words, we
Career Roadmap: Start With Your Vision Before we review how to build your career roadmap, it's best to review the basics of
Product Management: Implementation Plans Working at Rover, our product management team uses implementation plans to map out projects. This
Product Design: Creating Better Ads Back in 2013, Instagram launched its very first advertisement - a major innovation for the platform's
Disrupting Industries With Design Thinking Before the Great Fire of London in 1666, fire insurance was not viewed as a necessity for
Product Design For Those In Need In the spirit of talking about “products that count,” my current role at Crisis Text Line is all about
Product Management: Platform vs. Service Within the product management world, you hear a lot of discussion about “platform.” In other
Team Building: Culture of Humanity When I worked at SurveyMonkey, our management team was rooted in the culture of humanity. Our CEO (Dave
Product Design: Working vs. Coordinating In most product design workstreams, product managers and project managers prefer to use different
Product Inspiration: A Sheet of Paper and Bad Odds The genesis for WEconnect’s mobile product design came from my personal experience as
Product Manager 101: Skillset and Mindset Everything that I have learned over the past 25 years as a product manager has come from
Retention: Growth Beyond Acquisition Product growth is not only getting more users to try your product in the short term. We need to be
Culture Change Starts With Talent When I started at SoulCycle, product management was like the Wild Wild West. Things were moving very
Inc. Magazine 30 Under 30 and Envested founding CEO Isa Watson shares key concepts that allowed her to create an intuitive platform
Today’s Leading Voices in Design Thinking Ethics If you are a product designer, you won't see the terms “design ethics” or
Early AI Product Design - Virage My career in AI product design started with a company called Virage - which I started with college friends
Product Marketing Built By Community When GoPro started in 2009, our timing could not have been better. The social media tailwind was in
The Foundation for New Product Development Discussing innovation through product development can involve many different teams. At The New
Eliminate Friction in Product Design We have been listening to music for many years. Specifically, digital music has made it easier than
Roadmap 101: What It Is, Why Your Product Needs It In simple terms, a product roadmap is a document that outlines how you get from point A
Team Building: Assess, Audit (A), Build (B) The foundation for successful team building is all about people. However, people are more
Making An Impact With Product Development The starting point for product development is figuring out what you’re trying to accomplish. In
Find Your Market For Growth Products Successful growth products can flourish in a variety of market sizes. The key is understanding the
In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers.
The Foundation For Brand Positioning There are plenty of reasons to envy Netflix - most notably because it’s hard to copy. From
Start Your Career Path: Find The Right Job To set up your professional life for success, it’s important to be deliberate about your
Virtual Products 101: VR, AR, MR When people talk about virtual products, they tend to think of a full-on VR experience. In reality, there
The Framework for Growth Products As product managers, we need to think about growth products as salespeople. There’s a common stereotype
There’s More To Product Design Than Just Data When it comes to product design, using data is pretty much a given at this point. We all
Product Design Drives News Engagement More people are visiting news sites than ever before. However, the problem is that they're not
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would
Origins of Enterprise Software Larry Ellison (co-founder of Oracle) and Bob Miner are responsible for creating the very first framework for
Product Management: Friction In the end, mitigating friction and understanding pain points for customers will add a human touch to your
Product Manager Skills from Four Product Leaders Jackie Bavaro (Asana Head of Product) I was on the debate team in high school and
How do you go about building a great product? Being today's “Uber for X” works great, some of the time. But following the path of
Product Strategy and Execution How do you reconcile vision and execution? Netflix Former Product VP Gibson Biddle shares the two models he
Driving Growth Through Non-Customer Understanding Businesses and product managers love to shout about being “data-driven.” Data is
Growth Products: Understand Your Business Stage As product leaders, it's safe to assume that we are all focused on growing our business.
Building Products with Distributed Teams You can manage a roadmap easily in a small colocated team; but how do you maximize impact when
Building Strong Agile Foundations Agile transformations are about people. Frameworks and practices can help, but a successful
Product North Star: Work With Purpose When setting your product north star, it's easy to think about the size of the prize in dollars.
User Science as a Superpower Successful product managers help their organizations identify and build magical products. These products solve
Building Habit-Forming Products What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the
Turbocharge Product Development Master the art of prototyping by learning six core principles honed by Oculus Design Engineering Head
Product Excellence Under Uncertainty Product excellence and software is hard. Getting the product right is challenging enough, and unless
Personalization Is All About Perspective You've probably heard the term "personalization" come up at your organization in recent years.
Make Anyone Use Your Product The success of a product is increasingly defined by the 'why' someone will use a product, over the 'how' it
Set Product Goals that Matter Teams do their best work, collaborate more efficiently, and are highly motivated when there are clear metric
Getting Your First Million Mobile Users Joel Freeman, Co-Founder of Mobula, talks about how to launch products that attract millions of
Executing Masterful Product Launches Small, iterative launches are widely considered best practice for product development, and is the
How do you go about unlocking growth as your product reaches broader and broader audiences, crosses borders and solves big, global
Build a Billion-Dollar Marketplace Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the
How do you go from product development to running a marketplace that creates thousands of jobs and is valued at over $1Bn? Upwork CEO
Leading others, influencing, giving feedback is part of every product manager's job, but it can make people uncomfortable. Criticizing
Go-To-Market Strategy: Avoid The Missing Link In my career, I have been very fortunate to invest in startups that have gone on to be
Product Design At Its Best SC Moatti (Products That Count Founder) Today, we are much more connected to mobile products. In other words,
Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize
What are the fundamentals of building great products at scale Former Uber product exec Frederique Dame reveals why it is critical to have a
Career Hacks for Product Leaders Product leaders seem to have it all within the product. But, how does a new product manager start or hack
AI Products: Using Data Effectively We live in an increasingly mobile-first world. People are using mobile technology on a daily basis in
How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets
Amazon started as an online book store and today, it's a leading retailer and cloud computing giant. What are the secrets behind Amazon's
Growth Hacking Best Practices How do you go from zero to thousands of users overnight? How do you quickly grow a community online? How do
Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce
Innovation: Scarce/Expensive to Ubiquitous/Cheap I'm sure that many people have told you, "we're living in an amazing time." While this may
This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind making a successful mobile product. We so identify with our
Taking Netflix From Good to Great How do you build products and brands people love? Netflix' ex-VP Product, Gib Biddle, shares how his
Disrupting Knowledge In a world that keeps changing faster, knowledge becomes obsolete quickly and big institutions like Harvard struggle
We are psyched to invite you to a special holiday party. How special? 1. Super speaker line up--> viral growth wiz Karen X. Cheng, who
Slack Growth Strategies Slack growth has showed no signs of slowing down. In only two short years, Slack has become one of the
Everyday Disruption Everyday disruption is tough. How do you go about disrupting daily habits that haven't changed in decades, such as
Growth Hacking: "Unicorn" Lessons In recent years, growth hacking has emerged as a top priority for modern product organizations. We all
Disrupting TV How do you create disruption in a complex ecosystem? Is an aggressive stand against the industry, such as Uber's, the only
Disrupt Yourself How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing
Big Data 101: The Holistic View When I first joined Facebook, the company was not effectively leveraging data to make informed product
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do
Achieve the Impossible How do you actually go about achieving what most people think is completely impossible? Trulia founder Sami Inkinen
The Workplace of the Future A well-designed workplace is critical to attract A-players and build at first-class culture. The traditional
Create Better, Faster Products How do you know what to build next? Whether you've just got an idea or already have users/customers, you're
Create Great Tech Teams Facebook's ex-head of mobile development Jocelyn Goldfein shares best practices in building great software
You Are What You Buy By popular demand, we are bringing another bright member of Dan Ariely's Irrational Labs to discuss the impact
Early stage startups typically don't have dedicated product managers / product owners. But once they get to 30 people or have a few
Cloud Meets the Internet of Things Internet of Things (IoT) devices do not exist on their own. IoT devices are almost always closely
Conversion Rate: Measurable ROI Today, growth hacking is top of mind for every organization. There are many ways to advance your business
Money by Design Money is deeply intertwined with our culture, our relationships, and our choices. Money has been around in various forms
Creating Brand Names with Buzz First of all, one of the most critical decisions for new products is—its name. Our guest this month is
Mobile Growth Best Practices Mobile growth expert Yann Kronberg shares his best practices in hacking mobile growth. We all know user
How Information Spreads Information spreads fast on Facebook. We see that many social networks such as Facebook and Twitter have a
Lean Products Analytics By now, almost everyone is familiar with Lean Startup. A lot of people find themselves trying to iterate through
