How do great teams transform customer challenges into magical product solutions? In this podcast hosted by Nacho Andrade, Neat Head of Product Marketing, Strategy, and Design Norma Løvhaugen will be speaking on building magic through cross-functional collaboration and design-led innovation. Norma shares insights from leading product development at Neat, a video conferencing hardware company known for its simple, user-centric approach to solving complex communication challenges.
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Show Notes
- Design-led innovation requires cross-functional collaboration.
- Predictability is an underappreciated value in product development.
- Enabling human connection is core to great product design.
- Engineers should be active participants in product discovery.
- Psychological safety allows teams to share ideas freely.
- Building magic emerges from deep, shared understanding.
- Leadership should facilitate, not dictate, product development.
- Small improvements can create significant user experience enhancements.
- Customer empathy is critical for solving real problems.
- Vision and passion are essential ingredients for great products.
- Future-readiness means selecting adaptable technology components.
- Out-of-box experience is a continuous improvement opportunity.
- Non-verbal communication matters in product design.
- Innovation requires understanding the core customer problem.
- Trust between team members accelerates product development.
- Listening to multiple perspectives prevents group think.
- Context is more important than prescriptive direction from leadership.
- Shared customer insights create alignment across teams.
- Product principles should guide decision-making.
- Boldness in product development means challenging existing assumptions.
About the speaker
Norma Løvhaugen is an experienced professional in product marketing, strategy, design, and project management. With a background in developing software solutions and leading cross-functional teams, Norma has worked in companies like Neat, Cisco, TANDBERG, FotoWare, and coBuilder. Norma is known for their ability to establish strategies, lead product development projects, and drive innovation in communication and collaboration solutions. With a strong educational background from Stanford University, Cisco, and TANDBERG University, Norma is a certified Product Owner and continuously seeks to further develop their skills in program development and leadership.
About the host
Nacho is an Evangelist for all things product, advocating for innovation, diversity, and building amazing products. Nacho has spent over 10 years in product roles ranging from startups to enterprise in industries like education, healthcare, finance and gaming.