CPO Rising Series: Oura Ring CPO on Building Health-Focused Products Through Rapid Innovation and Customer Insights

Want to know how a top CPO turns health data into a life-changing product? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Oura Ring Chief Product Officer Holly Shelton speaks on building health-focused products through customer-centric design and rapid innovation. Holly shares her journey from Apple to leading a preventive health wearable company, offering insights into balancing cutting-edge technology with meaningful user experiences.

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Show Notes:

1. Transform health technology by focusing on preventive and proactive wellness
2. Integrate hardware and software teams for cohesive product development
3. Leverage AI and machine learning to accelerate feature development
4. Balance rapid innovation with deep, meaningful product iterations
5. Understand customer needs through multiple research methodologies
6. Create a portfolio approach that includes core, expansion, and disruptive features
7. Prioritize both “painkiller” and “vitamin” product features
8. Use data-driven insights while maintaining product intuition
9. Develop personalized products by deeply understanding human anatomy
10. Shift product metrics from retention to growth strategically
11. Empower product teams with clear vision and autonomous decision-making
12. Embrace tools that enhance efficiency without losing human creativity
13. Focus on health outcomes, not just product optimization
14. Maintain consistent language and communication across product teams
15. Prototype rapidly while ensuring high-quality user experiences
16. Break down silos between product management, design, and engineering
17. Continuously experiment with new technologies and methodologies
18. Prioritize wearability and sensing capabilities in hardware design
19. Use AI for meeting analysis and continuous team improvement
20. Create products that give users agency in their health journey