Natera VP of Product on Promotability: How to Get From Here to There

How do you advance your product career? In this webinar, host Denise Hemke speaks with Natera VP of Product Veronica Seo about what it really takes to get promoted from here to there—beyond just doing great work. They’ll dive into how leaders assess promotability, what you think they’re saying versus what they’re actually saying, and the strategies you need to take control of your career growth. You’ll walk away with practical insights to position yourself for success and make your next career move with confidence.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.

Show Notes:

1. 1. Promotability is about scope, impact, and visibility, not just hard work.

1. 1. Leaders look for thought leadership and strategic thinking, not just technical expertise.

1. 1. Measure and quantify your business impact, don’t rely on qualitative feedback alone.

1. 1. Avoid non-promotable tasks that don’t advance your career, like event planning or administrative work.

1. 1. Expand your scope by taking on more complex projects and stakeholder management.

1. 1. Build visibility by presenting at all-hands meetings and representing your team in broader initiatives.

1. 1. Prepare extensively for any opportunities to showcase your work to decision-makers.

1. 1. Understand your organization’s specific values and promotion criteria.

1. 1. Promotions typically occur annually, with potential mid-year informal opportunities.

1. 1. Two to three years between promotions is common in larger, mature companies.

1. 1. Craft a clear narrative when transitioning between roles or seeking advancement.

1. 1. Seek mentorship organically through genuine, prepared interactions.

1. 1. AI is a tool that can enhance product management skills, not replace core competencies.

1. 1. People leadership is still a valuable career path, but it’s not for everyone.

1. 1. Internal promotions can be challenging due to existing perceptions about your work.

1. 1. Always document your accomplishments and share them with your manager regularly.

1. 1. Be prepared to demonstrate how you can take on more strategic responsibilities.

1. 1. Understand that promotion decisions often involve budget constraints and stack ranking.

1. 1. Develop soft skills like stakeholder alignment and narrative building.

1. 1. Take agency over your career progression and don’t wait for opportunities to come to you.