November 19, 2014

Behavioral Economist Bella Rozenkrants on Why You Are What You Buy

You Are What You Buy

By popular demand, we are bringing another bright member of Dan Ariely’s Irrational Labs to discuss the impact behavioral economics can have on great products. Behavioral Economist Bella Rozenkrants will host a talk at Products That Count. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

About the Speaker

Bella Rozenkrants leads behavioral research at Dan Ariely’s Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics –how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.