April 23, 2014

Mobile Growth Hacker Yann Kronberg Shares Best Practices

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Mobile Growth Best Practices

Mobile growth expert Yann Kronberg shares his best practices in hacking mobile growth. We all know user acquisition in mobile is challenging. Worldwide, it’s getting more expensive. As product managers and marketers, we need to know what the best growth strategies are. But how do we improve user engagement after launching a new mobile app? Most of all, how do you increase growth? Yann Kronberg goes through how to optimize for growth success. He details cost-per-install on mobile ad networks and optimizing user acquisitions strategies. Furthermore, he will also dive into navigating App Store marketing. But it all starts with one thing. Know your engagement. You should know what your current engagement looks like. Kronberg will explain how to succeed in this new virtualized and mobilized world.

About the Speaker

Yann Kronberg has created Emmy-nominated mobile services used by billions of people. Currently, he runs Zazmic Media, a company that helps entrepreneurs launch their start ups. His startup provides on-demand services in technology, marketing, and finance. Prior, to Zazmic, Yann held various senior management positions at Lifestreet, Velti, Ad Infuse (acquired by Velti). Yaan is also an angel in the various tech start-ups. He has a Master in Project Management (MPM), and a Bachelor’s Degree in mechanical engineering

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.