Giving B2B Some Recognition

My name is Renee Koga, the Head of Product at the cybersecurity startup Nyotron. I’ve been in the product space for quite some time working with large enterprise companies with 20,000 employees to smaller startups with 25 employees. I’ve worked on all kinds of nerdy stuff, encryption, antivirus virtualization and other products like that. Early in my career, I worked on tape libraries. Believe it or not, most on-prem data centers will have something like this to save the data from those servers in case of a hardware failure or ransomware attack or something like that. 

I don’t know about you, but I attend quite a few product management conferences, meetups, and talks. In my opinion, it seems like it’s always the b2c that gets the limelight. It’s Uber, Airbnb, Pinterest, and Facebook, getting the attention. I think that’s great that they’re getting the limelight. But, as I like to say, businesses of the world don’t run on Snapchat alone. So there is a lot of cool stuff going on in the enterprise space. 

There are two goals for this talk. One, if you’re already in the B2B space, this will hopefully help you get your mojo back. And two, getting you interested in B2B product management- if you’re thinking about getting into that space. 

Feature Vs. Experience

Now, let’s talk about B2B product management. Anyone remember the “I’m a Mac” ads? Attending many of the PM talks in Silicon Valley, I think that theme runs parallel with B2C PMs and B2B PMs. At least, that’s the impression I get. Typically, the B2B products are often quite abstract. It’s difficult to relate to and is often difficult to explain. So, no wonder B2B product management is considered the PC guy in those old Mac ads.

B2B products often do not focus on the esthetics, and it’s not often focused on an amazing user experience. Instead, it’s more focused on these checkboxes and these buttons. That’s the B2B product management way, the more buttons the better. You can compare this to Microsoft, this old school enterprise way of thought.

At the end of an enterprise company, you expect lots of cool checkboxes and features. I even created a chart of “Rene’s super scientific Magic Quadrant of coolness perception”. So on the x-axis, it’s the consumer versus enterprise. And the y-axis, it’s hot versus not.  And as you can see, not that many hot enterprise companies out there, maybe slack is an exception. Anyways, this chart is just for laughs and giggles. Now, let’s address the B2B side and talk about what is actually pretty cool and not so cool about enterprise products.

About the speaker
Rene Kolga Nyotron, Senior Director, Product & Marketing Member

Rene Kolga is the Head of Product & VP of Strategy at Nyotron, specializing in cybersecurity solutions. Rene has more than 20 years of experience in the software industry across several functions - managing international projects at several Fortune 500 companies and startups in Silicon Valley.

About the host
Jessica Chen Riolfi

Jessica Chen Riolfi has spent her career taking companies international, and currently accelerates TransferWise’s mission around the world. At TransferWise, she started off by globalizing TransferWise’s product and now leads the Asia region, managing 13 countries and a significant chunk of the £800 million transferred on a monthly basis by TransferWise customers. Previously, she drove international growth at eBay and Amazon. She holds an MBA from Harvard Business School and a BA from Dartmouth College.

Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Citrix Fmr Product Lead on The Truths of Enterprise Product Management (Part 3)

Rene Kolga, Fmr Citrix Product Lead, on 5 benefits of working in Enterprise management, how the space is changing, and why it is worth it.

Citrix Fmr Product Lead on The Truths of Enterprise Product Management (Part 2)

Rene Kolga, Citrix Fmr Product Lead, discusses the five big cons to working in enterprise product management.

Box fmr SVP on Enterprise Software

Enterprise software products have come a long way since its early origins of being constrained by rigid functionality and distribution.

Box Changes The Game For Enterprise Software

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. From its early beginnings with a single server to its current leadership position, the history of Box has been defined by making file sharing easier and more exciting. As Chris explains, there are a number of business factors and key features that propelled Box to where it is today.

Enterprise Software In The 21st Century

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. Following major innovations in the tech world, enterprise software began to evolve into a new era of accessibility and function. As Chris explains, changes in the marketplace for hardware preferences and greater emphasis on social engagement had a huge impact in the evolution of enterprise software.

Google Fmr Product Lead on Serving Multiple Personas in Enterprise Software

Google Fmr Product Lead, Will Doolittle, speaks on developing b2b software products that serve multiple personas within the enterprise space.

/ Register for Free

Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.