How can product leaders envision the future and craft a storyboard-driven product vision? In this webinar hosted by Jonmichael Moy, Copper CPO Janette Chung shares insights on how to make your product vision concrete, transforming it from a concept held by co-founders into a vivid picture that aligns and inspires your entire organization. She will delve into how a product vision sprint enhances direction and fosters a deeper connection in the company. This approach not only clarifies the trajectory for the team but also engages customers, partners, and investors, inviting them to co-create a promising future. Discover how to give meaning to day-to-day work and drive collective success through a compelling product vision.
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Show Notes:
- Product vision is the critical link between a company’s mission and what customers actually experience.
- Storyboarding transforms abstract product ideas into compelling, emotionally engaging narratives.
- AI can be a powerful co-pilot in product development, but human empathy and creativity remain irreplaceable.
- The double diamond design thinking method helps systematically explore and refine product vision.
- Product leaders should spend approximately 20% of their time talking directly to customers.
- AI can rapidly generate user personas, customer journeys, and research insights.
- Effective product vision goes beyond feature lists and focuses on the transformative experience for users.
- Cross-functional teams (including product managers, designers, and go-to-market teams) are crucial in developing product vision.
- The “How Might We” statement is a critical tool for focusing brainstorming and solution development.
- Storyboards are more effective than feature lists in communicating product vision to stakeholders.
- AI tools like ChatGPT and Midjourney can assist in creating visual and narrative representations of product ideas.
- Product vision should articulate a clear, aspirational future that inspires teams and customers.
- Validate product vision continuously through customer interviews and feedback.
- Future product management will focus more on right-brain activities like pattern recognition and creative problem-solving.
- Use AI to handle left-brain tasks like data analysis and synthesis, freeing humans for creative work.
- Product vision should answer the fundamental question: “Why does this product deserve to exist?”
- Leverage AI for research, but rely on human intuition to interpret and act on insights.
- Create product vision artifacts like storyboards and landing pages to test desirability.
- A comprehensive product vision process can be completed in about a week with the right preparation.
- The ultimate goal of product visioning is to create products that meaningfully improve customers’ lives.
About the speaker
Janette has deep expertise in the global fintech landscape, setting the directions and achieving business objectives for new generations of payment products. At Alipay, she was instrumental in bridging the payment gap between merchants in the West and millions of consumers in Asia. At PayPal, she was on the founding team of PayPal Digital Goods. Janette has driven innovations in customer experience, cross-border fund transfers, risk management, and compliance. As a product executive and advisor, Janette is passionate about early-stage company building. She works with CEOs to drive critical outcomes for fundraising: product vision, strategy and planning, design thinking, product-market-channel fit, product-led growth, and operations. She strengthened Jobox’s fintech business to achieve series B funding. She built the momentum for Copper’s exit with multiples in valuation. Janette is dedicated to financial inclusion and women empowerment. She has been advising and investing in startups that create opportunities for the underserved. She is a Founding Limited Partner at How Women Invest, a venture capitalist fund equalizing fund access to women-founded startups. She is an Operating Partner at Verdant Frontier Fintech Fund for African startups.
About the host
Toronto Chapter Head for Products That Count I am a digital product executive with over 20 years of experience in retail, digital media, and e-commerce. I’ve held both strategic and operational leadership roles at Canadian Tire, Torstar, Postmedia, eBay, and PayPal as well as start-ups. I am a servant leader who is humble, self aware, always learning, and excels at collaborating with stakeholders. I am a graduate of Carnegie Mellon University, a father of two, pancreatic cancer awareness advocate, moved to Canada 13 years ago, and grew up in Boston, Massachusetts. I currently sit on the Product Management Program Advisory Council for York University which offers Canada’s first post-secondary product management program.