How do you turn customer feedback into a product strategy that actually works? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Caribou Rewards Chief Product Officer Christine Dupuis will be speaking on transforming caregiver recognition with product innovation. Christine shares her journey from Google to leading a startup that empowers home care agencies, offering unique insights into building innovative, customer-centric products with limited resources.
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Show Notes:
- Product Management Insights
- Product management is the “glue” of an organization
- Customer-driven approach trumps strictly product-driven mindset
- Strategic thinking and data-driven decisions are critical skills
- Communication and feedback receptivity define great product leaders
- Treat your career like a product: iterate and experiment
- Autonomy and meaningful work matter more than company size
- Diverse experiences build stronger product management skills
- Continuous learning is essential in tech
- Prioritize engagement metrics that drive business value
- Balance short-term needs with long-term product vision
- Sales-led pressures can accelerate product development
- AI is an accelerator, not a complete solution
- Hire based on evidence, not just gut feeling
- Create scorecards to minimize hiring bias
- Look for generalists with strategic thinking capabilities
- Mentorship programs can democratize career entry
- Product voice is increasingly important at the C-suite level
- Transparency builds team motivation
- Embrace a culture of fast iteration and learning
- ROI and customer impact should guide product decisions
About the speaker
Christine is an experienced Product executive with diverse experience in both corporate and startup environments. She spends her time advising with growing companies, building out their product strategy and setting their teams up for success. With a background spanning McKinsey, Google, nonprofits and startups, she is known for her analytical, structured and adaptable approach to product management, as well as her skill in building high-performing, diverse teams. In her recent role as Vice President of Product Management & Growth at Heyday, a conversational AI solutions company based in Montreal, Christine led the product strategy and efforts leading to an acquisition by Hootsuite for 60$M in 2021. After Heyday’s acquisition by Hootsuite, Christine spearheaded the integration of the product team into Hootsuite’s structure, taking charge of AI products across the company. Passionate about equity and diversity, she has been active in mentoring, teaching and creating accessible opportunities, co-founding APM Montreal and joining APM Canada’s Board of Directors. Christine holds degrees in Industrial Engineering and Applied Mathematics and is a graduate of the Wharton School’s Google Marketing Academy program.