Gainsight’s innovative customer-centric technology is driving the future of customer success. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data. With the introduction of the Customer Cloud, Gainsight needed to raise awareness for its solutions for product teams.
Challenge: Quickly reaching a new audience at scale
Gainsight’s audience was primarily customer success. Part of their growth strategy was to expand its technology to product managers as a new audience. The company needed a way to quickly build its brand and credibility with product managers.
Solution: Product Talk podcast branded mentions and newsletter ads
Gainsight’s message and brand were delivered by 50+ mentions during Product Talk podcast that reaches over 100,000 product managers every year. Over 500,000+ cost-effective impressions were delivered to a qualified product manager audience via the Products That Count newsletter.
Outcomes: 10X increase in ROI on targeted marketing spend
The Gainsight team realized a 10X increase in ROI from qualified leads that were attributed to the podcast mentions and digital exposure via Products That Count online platforms. Gainsight also received valuable direct feedback from the product audience:
- “Loved your messaging around the beauty of product during Gainsight’s virtual conference.”
- “I enjoyed your insights at Pulse. You cannot be an effective product person without also being dedicated to customers – going beyond the data and having a true sense of who you’re serving.”
- “Love your perspective on product management, where it’s going and the things you’re thinking on. Thanks so much for participating in the event!”
I’m a huge fan of Products That Count. By quickly delivering 500,000+ cost-effective impressions, they were instrumental in helping us expand our reach with product professionals that had previously been hard to reach.Travis Kaufman VP Product Growth, Gainsight