Gainsight’s innovative customer-centric technology is driving the future of customer success. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data. With the introduction of the Customer Cloud, Gainsight needed to raise awareness for its solutions for product teams.
Gainsight’s audience was primarily customer success. Part of their growth strategy was to expand its technology to product managers as a new audience. The company needed a way to quickly build its brand and credibility with product managers.
Gainsight’s message and brand were delivered by 50+ mentions during Product Talk podcast that reaches over 100,000 product managers every year. Over 500,000+ cost-effective impressions were delivered to a qualified product manager audience via the Products That Count newsletter.
The Gainsight team realized a 10X increase in ROI from qualified leads that were attributed to the podcast mentions and digital exposure via Products That Count online platforms. Gainsight also received valuable direct feedback from the product audience: