The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of Product, competition is fierce and the best product will win. Scroll through this year’s Finalists in the Design Stage to discover the best product tools for product managers in the various competencies of the product lifecycle.


Design Stage Finalists

Design Interface
Design easy to use, intuitive user interfaces that delight customers.


Get to know the finalists of the Design Stage of the 2021 Product Award.
Lucidchart

See more. Know more. Do more.

Get to know the finalists of the Design Stage of the 2021 Product Award.

Get to know the finalists for the Design Stage of the 2021 Product Awards.
Marvel

Rapid prototyping, testing, and handoff for modern design teams

Get to know the finalists for the Design Stage of the 2021 Product Awards.

Get to know the finalists of the Design Stage of the 2021 Product Awards.
Miro

Collaborative whiteboarding solution. Where distributed teams get work done. Together, online.

Get to know the finalists of the Design Stage of the 2021 Product Awards.

Get to know the finalists of the Design Stage of the 2021 Product Awards.
Mural

A digital workspace for visual collaboration, enabling innovative teams to solve important problems.

Get to know the finalists of the Design Stage of the 2021 Product Awards.

Get to know the finalists of the Design Stage of the 2021 Product Awards.
Whimsical

The visual workspace – collaborative wireframes, flowcharts, sticky notes, and mind maps.

Get to know the finalists of the Design Stage of the 2021 Product Awards.


Drive Conversion
Design customer onboarding experiences that drive conversion through the funnel.


Get to know the finalists in the Design Stage of the 2021 Product Awards.
Drift

Helping companies engage in real-time, personalized conversations so they can build trust and accelerate revenue.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Intercom

Helping businesses build better customer relationships through conversational, messenger-based experiences

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists of the Design Stage of the 2021 Product Awards.
Pendo.io

We’re on a mission to improve the world’s experiences with software.

Get to know the finalists of the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Productboard

The product management system that helps organizations get the right products to market, faster.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of 2021 Product Awards.
User.com

The engine of growth.

Get to know the finalists in the Design Stage of 2021 Product Awards.


Iterate & Research
Rapidly iterate, gain user and stakeholder feedback, create prototypes, and prepare for development.


Get to know the finalists in the Design Stage of the 2021 Product Awards.
Figma

A design platform for teams who build products together.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
InVision

The digital product design platform used to make the world’s best customer experiences

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists for the Design Stage of the 2021 Product Awards.
Marvel

The all-in-one platform powering design

Get to know the finalists for the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Proto.io

An industry-leading prototyping platform.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
UXPin

The fundamentally different design tool.

Get to know the finalists in the Design Stage of the 2021 Product Awards.


Refine & Collaborate
Use stakeholder feedback to collaborate and distill ideas in order to refine product design.


Get to know the finalists in the Design Stage of the 2021 Product Awards.
Adobe Illustrator

The global leader in digital media and digital marketing solutions.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Atomic.io

A whole new customer experience technology. Now your customers can get things done in just one tap.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Figma

A design platform for teams who build products together.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Principle

Animate your ideas, design better apps.

Get to know the finalists in the Design Stage of the 2021 Product Awards.

Get to know the finalists in the Design Stage of the 2021 Product Awards.
Webflow

Webflow is the way to design, build, and launch powerful websites visually — without coding.

Get to know the finalists in the Design Stage of the 2021 Product Awards.



The 2021 Product Awards are proudly sponsored by HeapBluedot, and Mighty Capital.