Early Stage Product Development

  • Article Article
  • May 28, 2018
Alex MacCallum

The New York Times, Product Strategy

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Headshot Alex Maccallum BW
Alex MacCallum leads the New Product and Ventures team at The New York Times - bringing new subscribers to a traditional media source with engaging content and fresh perspectives. There are many ways of identifying new opportunities for growth - and Alex describes how her team landed on the topic of parenting to create a new content source for The Times.

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Alex MacCallum
The New York Times, Product Strategy

Alex MacCallum is the Head of New Products and Ventures at The New York Times, a position she assumed in September of 2017. In her role, Alex oversees the Cooking and Crosswords products and businesses, as well as new product development. Before joining the Times, Alex was the corporate counsel to The Huffington Post and worked in general management for Lerer Venture backed start-ups. She was also the founding news editor at The Huffington Post and an editorial aide at The Washington Post.

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Mid-Stage Product Development

Product development uses a variety of techniques to identify opportunities for innovation and create new products to expand overall engagement