Early Stage Product Development

  • Article Article
  • May 28, 2018

Headshot Alex Maccallum BW
Alex MacCallum leads the New Product and Ventures team at The New York Times - bringing new subscribers to a traditional media source with engaging content and fresh perspectives. There are many ways of identifying new opportunities for growth - and Alex describes how her team landed on the topic of parenting to create a new content source for The Times.

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Mid-Stage Product Development

Product development uses a variety of techniques to identify opportunities for innovation and create new products to expand overall engagement