Experiences Are The New Product

  • Article Article
  • January 6, 2021
Katherine Kornas

Betterment, VP Product

Contributor
Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.
Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.
Katherine Kornas
Betterment, VP Product

Katherine Kornas is VP of Product at Betterment, where she leads growth, mobile, and money movement product teams. Prior to joining Betterment, she was SVP, Product at Havenly, and held product leadership positions at Pandora and Autodesk. Katherine has also worked on product teams at Dictionary.com and GreatSchools. Katherine is a graduate of the University of Michigan and currently lives in New York City

Contributor

Read more

Tips for Acing Your Product Manager Interview Case Study

Case studies are a common component of a product manager interview. Betterment VP of Growth shares three tips to ensure yours will stand out.

Bringing Ego Into Your Product

Betterment VP of Growth Katherine Kornas explains how tapping into user ego can provide insight needed to build more fulfilling products.

Product Management: Experience Loop

PM teams must create an action plan that examines the customer journey to create human solutions that enhance the product experience.