Products That Count is the world’s leading nonprofit network for product excellence. We identify, elevate, and equip visionary product leaders—from startups to Fortune 500s—to create products that truly matter.
Not every product needs to inspire, but the ones that do transform industries, elevate experiences, and drive meaningful impact. Great companies are built on products that count. We exist to strengthen this discipline and provide the tools, insights, and connections to shape the future of product innovation.
Products that count don’t just exist—they transform us
And they shape great companies
Ignite passion & emotions
Create value at scale
Enrich human lives
At our core is a 500,000-strong global network of product managers, designers, technologists, and CPOs. They engage through digital forums, in-person events, and exclusive content—uncovering best practices, emerging tools, and the people driving real change.
Our leadership team, backed by a 300-member Advisory Council, brings decades of expertise across technology, finance, and consumer industries. They collaborate with elite product coaches, content creators, and thought leaders to produce cutting-edge research, industry news, and high-impact programs.
MEET OUR ADVISORY COUNCILCPOs are promoted at an unprecedented rate
While great product creation is timeless, over the past two decades a constellation of technology and social trends has formed that has dramatically changed both the nature of the product lifecycle, and the importance of product professionals in corporate life.
The chief technology changes are digital, chiefly including cloud-based apps, mobility, online commerce, products that engage with customers and companies after sales, social media in which consumers are publishers, and sophisticated analytics frameworks and AI computation. Inspiring products are created and perfected faster and better than ever, from more places and in more categories.
As a result, the cost of product design and iteration has fallen sharply. Product creation is exploding. It is easier to discern customer needs, and track the growth of hit products. The consumer has moved from an “end user” to a vital part of an ongoing process of creating products that inspire, in which design changes and new attributes can be created and often inserted into existing processes. In both online shopping and product use, customer engagement is seen in real ways, not through the concatenations of slow market research. Products speak to people like never before, and people speak back. COVID, which increased online commerce and communications, supercharged this trend.
There are many implications from this, but the crucial one is that the disciplines of Product Leadership and Product Management play an extraordinary role in the life of the company, the chief means not only to revenue and brand experience, but stewardship of vital financial and market data, and a real-time pipeline to corporate functions from Marketing, to Engineering, to Finance. A great CPO holds the future of their organization.
The world is starting to wake up to this. Fortune 1000 companies with CPOs have increased 10x in just three years—those with strong product leadership are financially outperforming their peers. The companies that fail to prioritize products that count will be left behind.
We are a 501(c)(3) organization, with no intention to build a profit-making business. To do so would be to compromise our vision of investing in products with greater inspiration, energy, and meaning, and our mission of fostering the live and vitality of our network of product professionals. We are here to serve them, not compete with them.
The size of our Advisory Council, over 300 product leaders and CPOs, reflects both the enthusiasm we’ve built as a nonprofit, and the opportunities that companies see in working to promote the discipline of product excellence. Our publishing efforts, or educational tools and services, and our corporate partnerships, are all in service of improving the learning and careers of both our members and emerging product leaders.
There is nothing like our network, or nonprofit mission, or our vision of what’s happening in the world of products, or the prospects for building more products that count. Others focus on product marketing or design, but no organization matches our scale, nonprofit mission, and vision for product leadership. We’re not just tracking trends—we’re defining the future of product excellence.