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LiveCareer Product VP David Grayson shares perspective on how to localize product/market fit for international products in new territories.
When assessing international markets, consider customer research, localization, e-commerce, product marketing & legal requirements.
Creating e-commerce experiences for international requires evaluation of local payment platforms & a wide range consumer preferences.
International product launches require a unique playbook to ensure that your product can be used globally with a variety of customers
Localization helps teams focus their efforts on prioritizing key features in specific regions to effectively measure success for future scale.
LiveCareer Product VP David Grayson discusses product metrics in managing international products with broad audience engagement.