2021 Guide to the Best Products for Product Managers

The Product Awards were created to identify and honor the best products for product managers. These tools were celebrated at the 2021

Recap of the 2021 Product Awards, The Age of Product

With a packed zoom audience full of winning product leaders, incredible product discussions with leading industry executives, and a killer

Meet the Winners of the 2021 Product Awards, the Age of Product

In a packed celebration attended by the most high-caliber product crowd to be found at a product event, the winners for the 2021 Product

We’re hiring!! Enterprise Sales Executive

Products That Count is seeking a highly motivated, forward-thinking Enterprise Sales Executive in San Francisco, CA.  Do you enjoy

Design Stage Finalists – 2021 Product Awards

The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of

Build Stage Finalists – 2021 Product Awards

The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of

Operate Stage Finalists – 2021 Product Awards

The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of

Collaborate Stage Finalists – 2021 Product Awards

The Product Awards bring together the best performing and most elite product management tools on the market today. In the new Age of

Conceive Stage Finalists – 2021 Product Awards

After the year we all went through, we knew that this year's celebration was going to be huge, but we didn't realize just how big. Over the

Awards Advisory Board Spotlight: Leading the Collaborate Stage, Nita Maheswaren

It seems like just yesterday that we announced the theme of the 2021 Product Awards, The Age of Product, yet we're nearly at the event

2021 Product Awards – Operate Stage Nominees

Despite all the challenges that came with last year, digital acceleration is at its peak. That's why the 2021 Product Awards, sponsored by

2021 Product Awards – Collaborate Stage Nominees

We can't believe it either, but it's only a few short weeks until we announce the best products of last year at the 2021 Product Awards.

2021 Product Awards – Build Stage Nominees

The product life cycle is our inspiration for the 2021 Product Awards and each stage holds its own superpowers that product managers engage

2021 Product Awards – Design Stage Nominees

In just one month we award the best products of last year at the upcoming 2021 Product Awards, and the competition is outstanding, to say

Exclusive Access to the Convo Americas Ebook from Vonage

2021 Product Awards – Conceive Stage Nominees

The 2021 Product Awards, sponsored by Heap, Bluedot, and Mighty Capital, are just one month away! Over the last two months, we reached out

Welcome to 2021: A Note from Products That Count Founder, SC Moatti

Awards Advisory Board Spotlight: Leading the Operate Stage, Bryce York

The bell has rung on the new year and a sense of hope hangs in the air. As we leave a tumultuous year behind and look to a promising Q1,

Inspiration from the Crew: Product Reads for Product Leads

Here at Products That Count, we're not shy about our love for accelerating the mind through continuous knowledge. From our webinars to our

Introducing our new 2021 Chapter Heads!

Products That Count is all about community, and our Heads of Chapter are an invaluable part of driving that mission. With chapters in 6

Awards Advisory Board Spotlight: Leading the Build Stage, Patrick Blute

Winter is here! We know 2020 has been a doozy of a year and Winter may not be as exciting as in other years. However, we're hoping that the

The Top 5 Webinars of 2020 from Products That Count

Long ago in Pre-Covid times, we lived in a world where we could meet in person to listen to engaging industry leaders. They would share

Awards Advisory Board Spotlight: Leading the Design Stage, Neha Taleja

The nominations for the 2021 Product Awards are well underway and they are coming in by the dozens. The virtual event, being held March

Awards Advisory Board Spotlight: Leading the Conceive Stage, Nikki Ahmadi

Each year, the members of the Awards Advisory Board choose one of the five product stages to represent. Using their extensive expertise in

The 2021 Product Award Stages and Categories

The Product Awards is our absolute favorite product management event of the year. If you joined us last year, you know that last year's

Announcing the 2021 Product Awards: The Age of Product

2020 is almost over which means it's time to look back on an incredible, albeit unique, year of product excellence. With that, Products

Bharat Manglani: Products That Count Crew Member Spotlight White Ops Product Manager

Bharat Manglani is a Product Manager at White Ops, a cybersecurity company focused on verifying the humanity of transactions over the

How Fast Do Product Managers Learn and Grow

So, what factors into the need for product teams to adapt the Growth Minset? Three out of four product managers have been in their roles

Bringing Ego Into Your Product

As VP of Growth, I’m constantly looking for new, interesting, and inexpensive ways to increase Betterment’s customer base. My team and

The Case for Generalist PMs eBook

The Case for Generalist PMs eBook features interviews with product leaders from companies such as SoFi, Sam’s Club, and more. Many thanks

Incentivizing Trust Through Transparency

The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.

5 Most Popular Episodes of Product Talk So Far in 2020

We’ve had many incredible guests on the Product Talk podcast so far in 2020. If you’re not already listening to Product Talk, or would

What is a Growth product team’s product?

About a year into my first Growth product job, the company I was working for hired a new head of product. Soon after he started, he

Patrick Blute: Products That Count Crew Member Spotlight with nate.tech Head of Product Marketing

Patrick Blute is the Head of Product Marketing for nate. You do the shopping. nate does the checkout. Prior to that, Patrick was at EY

Anheuser-Busch Product Head on Product Building Variables on Oct. 21

Anheuser-Busch Product Head, Kurt Williams, will be speaking to us via webinar on Oct. 21 to shares ways product managers adapt to their

Head of Product at Loop Commerce, a Synchrony company, on Product-led Go-to-Market Strategy on Oct. 7

Head of Product at Loop Commerce, a Synchrony company, Subha Shetty, will be speaking to us via webinar on Oct. 7 to discuss how to craft

Building Products in a Pandemic

The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly Network,

The Age of Product Has Come: A Path to CPO

Recently, product veteran and Products That Count founder SC Moatti was joined by product leaders for an in-depth conversation on what the

fmr General Assembly VP Product on Succeeding in a New Remote Product Role on Aug. 19

fmr General Assembly VP Product, Tara Goldman, will be speaking to us via webinar on Aug. 19 to discuss succeeding in a new remote product

Paper cut problems: the subtle menace that’s undermining your product and retention

What exactly are Paper Cut Problems? Well, can you think of a part of your product that you know isn’t as good as it should be? That’s

Diverse Voices in Product

The Diverse Voices in Product eBook features interviews with product leaders from companies such as Venmo, Acorns, and more. Many thanks to

Product Managing Incentives in Complex Systems

So, where does the idea of product managing incentives in complex systems come from? For the past two decades, I have worked in electronic

5 Most Popular Webinars of 2020

We put together a list of our five most popular webinars of 2020 so far. So, have you been to one yet? These incredible presentations are

Do get product feedback. Don’t get stuck

Let's take a look at how to go about gathering product feedback from your stakeholders. After you have set your sights on the problem to be

Roadmapping products during uncertainty

During uncertainty, it’s best to think about your roadmap the way an engineer thinks about constructing a building in a seismic zone:

Nita Maheswaren: Products That Count Crew Member Spotlight with Pivotree Director of Product Management

Nita Maheswaren is a seasoned product management professional. He has served in various product and technical leadership roles at IBM and

A guide to managing your Product Portfolio

Ever felt like your roadmap was a bit all over the place?  Found yourself in endless discussions with stakeholders debating your

mParticle Sr Director of Engineering on The Role of Engineering in Building Products

It was great to hear from Sam Dozor of mParticle as he shared the role of engineering in building great products and how they see their

We’re Hiring! Sr Product Marketing Manager/Director

Products That Count is one of the largest and undoubtedly the most influential global network of product managers in the world. Over

How to See the Big Picture to Prioritize Product Features

Product Managers are uniquely positioned to play a central role in communications across functions. As a result, they are inundated with

Why emotional products are better products

It’s no longer debatable that the lines between technology and the analog world have become permeable ones. For me, this reality is

James Gray: Products That Count Crew Member Spotlight with Graymatter Strategy Founder

James Gray loves building tech products with a whole product approach to solve unique customer problems using data. Over the course of his

What was your Product Management Training?

We often hear the tales of product management training that individuals had that lead them into this field. For some, it’s their

Neha Taleja: Products That Count Crew Members Spotlight with Prezi Director of Product

We’re lucky to have Neha Taleja as a member of the Products That Count Crew. When she’s not making our community stronger by helping to

mParticle SVP/Head of Identity Solutions on Identity in Product

It was a treat to learn about identity solutions from Todd Schoenherr of mParticle. We appreciate him taking the time to chat with us. Why

5 Most Popular Recent Episodes of Product Talk

These are the top five most downloaded episodes of Product Talk over the past several months. Great product managers learn from one another

Three Tips for Succeeding in Product Management at a Startup

For seasoned product managers with excellent product management skills who’ve spent their careers at well-established companies, the

2020 Product Awards Winning Products

The winning products from the 2020 Product Awards are listed below. Great product managers know that they're given superpowers from these

2020 Product Awards Finalists Wrap Up

For the 2020 Product Awards, we created individual blog posts for each stage of the product lifecycle. We’ll link them here for your

Collaborate Stage Products: Awards Finalists

For collaborate stage products, Burkhauser assisted us in narrowing down the field. For the 2020 Product Awards, there were more than 2,000

Operate Stage Products: 2020 Product Awards Finalists

For operate stage products, Myers helped us narrow down the field. Can you believe that for this year’s Awards, we saw more than 2,000

Build Stage Products: 2020 Product Awards Finalists

For build stage products, Lucey helped us narrow down the field. For the 2020 Product Awards, we saw more than 2,000 nominations! Can you

Design Stage Products – 2020 Product Awards Finalists

For design stage products, Taleja helped us narrow down the field. After all, for the 2020 Product Awards, we saw more than 2,000

2020 Product Awards: Conceive Stage Finalists

For the 2020 Product Awards, there were more than 2,000 nominations! Atlas has helped us to whittle them down to the finalists for the

How Do You Know When You’re Ready to Grow?

I started my career not in product management, or software development, but in music.  My love of music and music technology led me

We’re Hiring! Community Partnership Director

Are you an established consultative sales leader with a passion for technology products, and looking for an opportunity where your network

2020 Product Awards: Featured Charities

The 2020 Product Awards have come and gone, but the spirit of them lives on!  The Product Awards are a time for us to give back.

Conceive Products: Award Nominees

Conceive Products are well represented by Anthony Atlas. Here’s what he had to say about his involvement with the Product Awards, the

Products That Count Crew Member Spotlight with Thomas Daly Samsung NEXT Product Lead

To us, he's a valued member of the Products That Count Crew. But, when he’s not hosting great episodes of Product Talk, Thomas Daly is

Product Awards 2020: Build Category Nominees

The Product Awards Build categories are lucky to have Christina Lucey in charge. Here’s what she had to say about her category: Why did

A new definition of customer for product managers

For the past few years, I’ve joined the Strategies of Effective Product Management class at Stanford’s Graduate School of Business,

Product Awards: Collaborate Category Nominees

The Product Awards Collaborate categories are lucky to have Laura at the helm. Here’s what she had to say about her involvement: Why are

Oracle User Experience SVP will discuss Product Management Meets Design on Feb. 12 in SEA

Oracle’s User Experience SVP will be speaking in Seattle on February 12, discussing Product Management for Data Science. The speaker,

Product Awards 2020: Design Category Nominees

The Product Awards Design categories are lucky to have Neja Taleja onboard. Here’s what she had to say about her category: Why did this

3 Things I Learned From Developing Mobile Games

The first software product I built was a game. The game was a word puzzler called W.E.L.D.E.R.  The game did pretty well - it has

Product Awards 2020: Operate Category Nominees

The Product Awards Operate category is in good hands with Britt Myers. Here’s what he had to say about his category: Why did this

Yelp Head of Data Science will discuss Product Management for Data Science on Jan. 22 in SF

Yelp’s Head of Data Science will be speaking in San Francisco on January 22, discussing Product Management for Data Science. The speaker,

2020 State of the Union for Products That Count aka Trying Not to Brag When There’s a Lot to Be Proud Of

Products That Count started because I asked myself: what makes a great product? I founded Products That Count after spending a dozen years

10 Psychological Drivers that Engage Users and Support Product Growth (Part 3)

7. Personalization & Product Growth (Curious about product growth? Check out part 1 and part 2 of this article) I spent this time

Bluedot Co-Founder on Creating A Geofencing Product (Part 3)

Looking to the future  Instead of reacting in real-time to how a customer is behaving right now, I’m trying to figure out if

Product Awards: Anthony Atlas explains Conceive Stage Category

Anthony Atlas is an Awards Advisory Board member tasked with selecting the finalist for the Product Awards in the category Conceive. The

Understanding How Data can Drive Positive Customer Experiences (Part 3)

How to Leverage Data and Recipes for Success  Not a lot of people think of a call center as a profit center. Most people would look at

Why Early Stage Sales Are Just Product Development (Part 3)

Product Development & What Your Customer Is Buying In product development, it's all about what your customer is buying. This is not

AAB Member, Podcast Host on His roles, Inspirations of Being a Product Manager (Part 3)

What Got You Hooked on Building Products? It didn’t happen for me until after school. If there’s anybody in college doing something

Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Having Consistency Across Customer Touch-Points Check out part 1 here. We want to make sure that the customer touch-points are consistent

Ex-Google executive will discuss building product teams, not products on Jan.15 in NYC

A former Google executive will speak in New York City in January, exploring what managing and building product teams mean in different

10 Psychological Drivers that Engage Users and Support Product Growth (Part 2)

Check out part 1 on product growth here. 3. Product Growth & Vanity Everyone likes to look good, to feel good. This applies to your

Why Early Stage Sales Are Just Product Development (Part 2)

Before diving in, check out part 1 of this blog series! In Product Development, W3 Is A Framework To Figure Out This is essentially the

Defining Personalization in B2C Software Products

Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.  Users have come to

AAB Member, Podcast Host on His roles, Inspirations of Being a Product Manager (Part 2)

Explaining His Role on the Awards Advisory Board I am responsible for the Conceive phase in product development for awards. At the same

The Steps to Improve Customer Retention as a Product Manager (Part 3)

Steps to Improve Customer Retention: Run Small Experiments How does running small experiments fit int the steps to improve customer

Neha Taleja is helping to transform access to educational materials through digital innovation (Part 3)

What does being a great product manager mean? Neha Taleja, Senior Director of Product at Macmillan, shares her thoughts below: Check out

Products That Count Crew Spotlight with Tim Holley, Vice President of Product at Etsy

Tell Us Who You Are and What You’re Up To As A Product Leader? I’m Tim Holley, a Vice President of Product at Etsy. At Etsy, I lead a

The Steps to Improve Customer Retention as a Product Manager (Part 2)

The Short and Long of Improving Customer Retention When it comes to the short-term of improving customer retention, there are two

Thinking, Feeling, Doing: Knowing Your Users as Humans

As product managers, we exist in what I call the “sliver zone”: the tiny space of overlap in a Venn diagram with “user value” on

Neha Taleja is helping to transform access to educational materials through digital innovation (Part 2)

Getting Involved in Product Development How did I get started in product development? I was formerly a journalist. Because of this, I

Flexport Executive Damon Dean Tackles Building Your Product Strategy For Success (Part 3)

4. When It Comes To Product Strategy, It’s Never Too Early To Test Product strategy is all about testing. If you think it’s too early

Flexport Executive Damon Dean Tackles Building Your Product Strategy For Success (Part 2)

How do you build your product strategy for success? As the former Product VP at DocuSign, Damon Dean set out to answer this question. The 4

From Product Awards to Advice, Rent The Runway Consumer Product Director Provides Insight (Part 3)

Laura Burkhauser discusses her top tips for product managers. Laura is the director of consumer products for the popular online designer

Product Launch: A Day One Guide

As a product leader, I have spent my entire career in startups and small teams. I’ve been through the Day One product launch numerous

From Product Awards to Advice, Rent The Runway Consumer Product Director Provides Insight (Part 2)

Laura Burkhauser joined us to discuss what goes into being a great product manager. Laura is the director of consumer products for the

Customer-centric customer journey maps for product managers

The first thing on my to-do list at Betterment? Create a customer journey map -- one that product managers could use to make better product

Creating People Focused Tech Products: What Makes A Good Product And Product Manager

 Mozilla Chief R&D Officer on Creating People Focused Tech Products (Part 3) A Great Product Uses Data! A great product loves

Creating People Focused Tech Products: Listen For A Dialogue

Mozilla Chief R&D Officer on Creating People Focused Tech Products (Part 2) One of my partner's product partners has this nice quote

Products That Count Crew Member Spotlight: Britt Myers

Products That Count: GameClub COO Every month, Products That Count will bring you stories from each of our crew members across the country.

2020 Product Awards Categories

The Product Awards celebrates award-winning tools for product managers across the stages of the product lifecycle: Conceive, Collaborate,

Creating a Geofencing Product: A User Behavior Centered Design

Bluedot Co-Founder on Creating A Geofencing Product (Part 2) A key to our success is letting user behavior drive the technology and then

Meet The 2020 Product Awards Advisory Board

Silicon Valley may be getting its new Oscars: The Product Awards Based on months of research and insights from thousands of product

Product Talk: Product Lifecycle Series

The Product Lifecycle series discusses how product managers can build products that stand out, establish a long-term product career, and

Hospitality Products: Be Skeptical and Improve Through New Opportunities

Resy Consumer Product Lead on Building Hospitality Products (Part 3) The 10x Opportunities I find myself looking for ways to grow our

Customer Experience Insights For PMs: Know Your Customer and 3 Big Questions

Microsoft Product Director on Customer Experience Insights for PMs (Part 3) I don't know if anyone else has had this horrible experience.

Hospitality Products: General Principles and Criteria for Great Products

Resy Consumer Product Lead on Building Hospitality Products (Part 2) General Principles of Hospitality For product leaders out there, there

Customer Experience Insights For PMs: The Crucial Moment of Truth In A Customer Journey

Microsoft Product Director on Customer Experience Insights for PMs (Part 2) High-Level Journey Map So with that in mind, I want to talk

AI & ML Product Design, Development, and Adoption: 4 Big Lessons

Lesson #1: A Design Principle There is a relatively famous design principle that says users will use something that looks and feels

AI & ML Product Design, Development, and Adoption: Problems Don’t Always Need AI/ML.

Juniper Networks Head of Product on AI & ML Product Design, Development, and Adoption (Part 2) The Problem Solving Path As a good

5 Soft Skills Every Product Manager Needs

5 Essential Soft Skills You'll Need To Standout As A Product Manager Soft skills aren’t just touchy-feely things that consultants drone

Truths of Enterprise Product Management: 5 Benefits to B2B Product Management

Citrix Fmr. Product Lead on The Truths of Enterprise Product Management (Part 3) Now let's talk about the cool things about the B2B space

Building For The Gig Economy: Focusing On Needs

Favor Delivery Product Lead on Building For The Gig Economy (Part 3) Focus On The Needs I think the best companies, products, and product

Truths of Enterprise Product Management: 5 Cons to B2B Product Management

Citrix Fmr. Product Lead on The Truths of Enterprise Product Management (Part 2) In this part of the series, I'll share five cons about B2B

Betterment Product Lead on Managing Products With Conviction

There’s a perception that product managers are neutral parties, and that data is the ultimate decider of what to prioritize and why. It

Top Speaker Series Videos Every PM Should Watch

The Best Of Products That Count Speaker Series Videos Leading product executives shape our network's product conversation by giving

Building For The Gig Economy: Favor’s Products

Favor Delivery Product Lead on Building For The Gig Economy (Part 2) How Favor Works for Customers What is the product at Favor? It's

Becoming A Product Owner: The Importance of Optimism and Being an Owner

DoorDash Product VP On Becoming A Product Owner (Part 3) Plans create Optimism When we moved into the house, we had a vision for what it

Bioengineering Products: Systems and Traits for Success

Ginkgo Bioworks Head of Product on Bioengineering Products (Part 3) The Advantages of The Sprint Week System  Product management at

Products That Count Crew Member Spotlight: Michael Paulson

Products That Count: Jungle Scout Chief Product Officer Every month, Products That Count will bring you stories from each of our crew

Bioengineering Products: How To Manage Products In the Environment and Handle Challenges.

 nGinkgo Bioworks Head of Product on Bioengineering Products (Part 2) How Product Management at Ginkgo Stands Out I think product

Becoming a Product Owner: Think Outside the Room and Not On Your Competitors

DoorDash Product VP On Becoming A Product Owner (Part 2) Customer Obsessed not Competitor Focused After I bought our house, we had a

Former Homer CPO & Co-Founder on 3 Mistakes and How We Overcame Them

3 Mistakes and How We Overcame Them As Co-Founder and Chief Product Officer of Homer Learning, I was at the table for many strategic

Product Talk: The Best of the AI/ML Series

The Tech du Jour podcast series discusses how innovative companies are using artificial intelligence and machine learning to build better

Winning Product Categories: Defining Vectors of Success

Quibb Founder on The Vectors Behind Winning Products (Part 3) A New Focus On Machine Learning Looking back, Quibb relied on influencers

Vectors Behind Winning Products: Product Truths and Quibb Lessons

Quibb Founder on The Vectors Behind Winning Products (Part 2) Product “Truths” There are a lot of things that are preached as "truths"

Building Startups vs Products: Focusing on Capital

Blue Apron Fmr Product VP on Building Startups vs Products (Part 3) Understanding Capital and Raising It The final focus that a founder

Building Startups vs Products: Focusing on Product and Customers

Blue Apron Fmr Product VP on Building Startups vs Products (Part 2)  Getting Products Made For Your Customers Founders need to focus

Rent The Runway Product Lead on Mario Kart Roadmaps: A Cautionary Tale

Have you ever seen a kid play Mario Kart for the first time? They see an obstacle on the race track and zig hard to the left, smashing into

Building From Idea To Business: Finding TAM and Building an MVP

Amperity fmr Product Lead on Building From Idea To Business (Part 3) Find Your TAM With Customers Now, let's talk about TAM (Total

What Makes A Great Product Manager

We asked the product executives, that drive our networks product conversation, what they think makes a great product manager. Here is what

Building From Idea To Business: Creating Your Team and Validating Your Idea

Amperity fmr Product Lead on Building From Idea To Business (Part 2) Creating Your Dream Team For Your Idea The concept of team fit centers

We’re Hiring! Operations Manager

Products That Count is one of the largest and undoubtedly the most influential global network of product managers in the world. Over

Building an Innovative Culture: The DEL Model

Netflix FMR Product VP on Building an Innovative Culture (Part 3) The DEL Model: Design, Edit, Live When you’re out there trying to

Betterment Product Lead on Best Practices For Product Launches (Part 2)

Managing Effective Product Launches - Lessons 2 & 3 A few weeks ago, I introduced you to my background in managing product launches -

Building an Innovative Culture: Netflix Culture Deck

Netflix FMR Product VP on Building an Innovative Culture (Part 2) A Netflix Timeline In order to understand the culture created at Netflix,

Managing Workplace Distractions: Understanding Distraction and Internal Triggers

Best-Selling Author Nir Eyal On Focus Techniques (Part 2) The Goal of Indistractable Hopes To Manage Distractions As an industry insider as

Managing Workplace Distractions: The Hacks You Can Take To Be “Indistractable.”

Best-Selling Author Nir Eyal On Managing Workplace Distractions (Part 3) Group Chats As Saunas One of the most notorious places to get

Top 10 Blogs Every Product Manager Should Read

The top blogs every product manager should read according to the product executives that drive our networks product conversation. Nir &

GameClub COO on Product Manager Leadership In Growing Startups

Product Manager Leadership In Growing Startups: Know The Product Story and Communicate As a product manager, your goal is to have a

Working Through Distractions With Super Focus: Using Tools and Pacts To Your Advantage

Bestselling Author Nir Eyal on Working Through Distractions With Super Focus (Part 3) Nurses Tackle Distraction In The Workplace There

Working Through Distractions With Super Focus: The Relationship Between Traction and Distraction

Bestselling Author Nir Eyal on Working Through Distractions With Super Focus (Part 2) The Problem of Distraction Is Not New Becoming

Products Meet Culture: Changing Legacy Systems

Sam’s Club Product Lead on Product Meets Culture (Part 3) Product Managers and Legacy Systems With companies that are 20 years or older,

Products Meet Culture: Product Goals and Establishing Value

Sam’s Club Product Lead on Product Meets Culture (Part 2) Know Your Role  The longer an organization's been around the more complex

LiveCareer VP Product On Product Manager Skills

Product Manager Skills: Balancing Act A lot of digital ink has been spilled about the ingredients of a successful product manager. Some

Rent The Runway Product Lead on Best Practices for Hiring PMs

Five Tips for Effectively Hiring PMs In a quickly-growing organization, we often feel the pressure to fill open roles immediately. But few

Customer Feedback: Acting On Mechanisms

Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 3) I'd like to give some framework on how to act on customer feedback.

Betterment Product Lead on Best Practices For Product Launches (Part 1)

Managing Effective Product Launches - Lesson 1 I’ve spent a lot of years in product—almost 15, to be exact. I’m no stranger to the

Growth Products: Applying Pillars & Flywheels For PMs

Aceable CPO on Scaling Growth Products From V1 (Part 3) When you look at your product roadmap, pillars and flywheels play together to help

Customer Feedback: Using Journey Maps

Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 2) You can learn more about customer feedback loops by going to a

Future Development for AI/ML Solutions

Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products (Part 3) Typically, I struggle to teach basic literacy about AI/ML

Growth Products: Knowing Your Pillars & Flywheel

Aceable CPO on Scaling Growth Products From V1 (Part 2) In order to scale growth products, you need to know your pillars. Specifically,

Use Cases For AI/ML In Society

Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products (Part 2) There are plenty of tasks out there for AI/ML to manage. For

GameClub COO on Measuring Qualitative Data

Qualitative Data: Building A Measurement Machine The best way to settle debates about the roadmap and the prioritization of product

Products That Count Crew Spotlight: Mark C. Pydynowski

Products That Count: Experian fmr Product Lead Every month, Products That Count will bring you stories from each of our crew members across

LiveCareer Product VP on The Localization of Product/Market Fit

Product/Market Fit: Localizing On A Global Scale Achieving product/market fit is the first essential milestone in the life of a product.

Full Stack Development: Finding Your Product Dharma

Brilliant Home Product Director on Building A Full Stack (Part 3) One term that I talk about a lot is "dharma." To me, product dharma

Scientific Products: Going Deep Into Product Strategy

Modern Fertility CEO on Building Scientific Products (Part 3) In developing our product strategy, we started with an existing laboratory

Full Stack Development: Expectations, Necessary Tools

Brilliant Home Product Director on Building A Full Stack (Part 2) When I use the term full stack, you probably think about engineering.

Scientific Products: Healthcare Quality Standards

Modern Fertility CEO on Building Scientific Products (Part 2) Startups often have a move fast, break things attitude. But how does this

Product Manager Self-Improvement: Learning Resources

Expedia Product Lead on Building & Learning As A Product Manager (Part 3) There’s no excuse to not learn. Today, the diversity of

Product Users: The Lifecycle For Platform Building

Oscar Health Product Lead on Understanding Product Users (Part 3) For ecosystem platform building, after forming the hypothesis we move

Rent The Runway Product Lead on How A/B Testing Goes Wrong

A/B Testing: Flat Tests Are Failed Tests When a product manager on my team runs an A/B Test and it wins, I am ecstatic. When they run an

Product Manager Growth: Great Teams, Active Learning

Expedia Product Lead on Building & Learning As A Product Manager (Part 2) As a product manager - you have to coordinate users,

AI Tech: Product Management 101

CognitiveScale Product VP on The Maturation of AI Tech (PART 3) Consider the complexity of managing the DevOps lifecycle with real

Product Users: Ecosystem Platform Strategy

Oscar Health Product Lead on Understanding Product Users (Part 2) In order for Oscar to coordinate such a wide variety of product users, a

AI Tech: Impact On Product Lifecycle

CognitiveScale Product VP on The Maturation of AI Tech (PART 2) If you look at what we do with AI tech, everything must be described with

Company Pivot: Navigate It Like A Pro

Lyft Product Lead on How To Ship During A Company Pivot (Part 3) It helps to practice what you are going to say when you announce a company

GameClub COO on Driving Conversion With Product Data

Company Pivot: Skillful Change Management

Lyft Product Lead on How To Ship During A Company Pivot (Part 2) During any company pivot, your circle of influence can affect people’s

Digital Marketing: Monetize Your Attention

Pandora Product Lead on Building Digital Marketing Products (Part 3) In digital marketing, you must understand that people are the product.

LiveCareer Product VP on International Product Metrics

Product Metrics To Watch | Managing International Products As product managers, we live and die by product metrics. For international

Digital Marketing: Impact of Deep Value Advertising

Pandora Product Lead on Building Digital Marketing Products (Part 2) Breaking away traditional digital marketing is an opportunity to think

Rent The Runway Product Lead on Building A Stakeholder Map

Stakeholder Map: Mitigate Chaos, Stay On Target If I threw you out of a helicopter in the middle of the wilderness and you could only

Products That Count Crew Spotlight: Jessica Chen Riolfi

Products That Count: Earnin Head of Product Every month, Products That Count will bring you stories from each of our crew members across

We’re Hiring! Content Marketing Associate

To apply: send resume and cover letter to [email protected] with "Content Marketing Associate: <your name>" as subject.

Brand Building: Creative Strategies To Wake You Up

Casper CXO on Brand Building That Counts (Part 3) These days, everyone is moving fast. Even our daily work tasks are structured into

Systems Thinking: The Societal Impact of Social Media

Artefact Creative Lead on Systems Thinking Meets Product (Part 3) Within a systems thinking construct, the societal impact of social media

Customer-Centric Audience Insights & Data Diversity

AI Products: Current Scenarios, Future Challenges

Brand Building: Avoid Blanding, Tap Into Creative Inspiration

Casper CXO on Brand Building That Counts (Part 2) In the world of brand building, you may have heard of a phenomenon “blanding.” In

Systems Thinking: Outcome-Focused Design

Artefact Creative Lead on Systems Thinking Meets Product (Part 2) When it comes to product design, how can we be more explicitly outcomes

AI Products: Machine Learning Applications

The Customer-Centric Platform Mindset

Vrbo CPO on Using Data To Be Customer-Centric (PART 2) How do you listen to your customers? Furthermore, how does a platform mindset give

Homer Co-Founder on Using Product Data To Build Strategy

Product Career: Getting The Perfect Job

Brilliant Home Product Director on PM Superpowers

Product Career: Leadership Qualities

The Unique Benefits of Design Swarms

Design Swarms: Faster With Better Results

Products That Count Crew Spotlight: Don Woods

LiveCareer Product VP on Benefits of Localization

Using Improv For Conflict Resolution

Brand Strategy To Build Product Loyalty

Improv In Product: Uncertainty

Product Loyalty: The Power of Company Culture

Homer Co-Founder on Driving Business Value With Data

Product Data: Calculating Lifetime Value Following up on my first post on ERPI, it’s time to dive further into analyzing your data to

User Feedback: Best Practices For User Interviews

Experian Product Lead on When To Ignore User Feedback (Part 3) One way to ensure that user feedback makes a positive impact on your product

The AI Effect on Software & Product Lifecycle

Jane.ai Founder on The Facts and Myths of AI (Part 3) Unlike traditional software, AI is constantly adjusting how it calculates outputs and

User Feedback: Product Decision Making

Experian Product Lead on When To Ignore User Feedback (Part 2) A while back, I used to tattoo mouse tails that were used in preclinical

Use Cases For AI: Someday vs. No Way

Jane.ai Founder on The Facts and Myths of AI (Part 2) Today, we see artificial intelligence making an impact on nearly everything we use on

Jobs To Be Done: Story Mapping

Microsoft Product Lead on Jobs To Be Done (Part 3) After gathering customer research, you can initiate story mapping via jobs to be done.

Brilliant Product Director on Product Growth: Do What It Takes

Doing What It Takes To Drive Product Growth It’s commonly said that the Product Manager is the “CEO” of the product. In the context

Jobs To Be Done: Disruption Strategy

Microsoft Product Lead on Jobs To Be Done Transformation (Part 2) WAZE is a great example of how to apply jobs to be done theory. Remember,

Product Career: Building Your Technical Skills

Slack Product Lead on Building A Non-Technical Product Career (Part 3) While applying non-technical skills is equal parts useful and

LiveCareer Product VP on E-Commerce For International Markets

Hitting It Big With International E-Commerce Whether your product is an online store, marketplace, or subscription service - one of the key

Getting Started with Personalization Marketing

Shutterfly Product VP on The Power of Personalization (Part 3) You don’t necessarily need complex machine learning tools to get started

Product Career: What Are You Good At?

Slack Product Lead on Building A Non-Technical Product Career (Part 2) When my product career began, I didn't even know that I was on a

Customer Personalization Methods

Shutterfly Product VP on The Power of Personalization (Part 2) At Shutterfly, customer personalization starts with customers explicitly

Design Skills For User-Centric Design

UserTesting fmr Product VP on User-Centric Design (Part 3) Many times, I see companies struggling to implement user-centric design into

Products That Count Crew Spotlight: Gaurav Hardikar

Products That Count: Brilliant Product Director Every month, Products That Count will bring you stories from each of our crew members

JUUL Labs fmr CPO on Board Deck Best Practices

How To Build The Perfect Board Deck As a product leader, the executive team requires you to understand the business strategy. Furthermore,

How Design Thinking Influences User-Centric Design

UserTesting fmr Product VP on User-Centric Design (Part 2) When looking at user-centric design, here are the key qualities that define the

Swarm Design: Take Design Thinking Anywhere

Authentic Design Founder on Swarm Design (Part 3) We’ve seen that creativity can come from anywhere, but how do we harness all this

Swarm Design: Creative Design For The Masses

Authentic Design Founder on Swarm Design (Part 2) During my journey in discovering swarm design, I realized that I was democratizing a

Homer Co-Founder on Measuring Success With Data

Product Data Metrics: Expected Revenue Per Install (ERPI) “Data just doesn’t sit in our mind as much as stories do. More importantly,

Complex Products: Get The Details Right

Snap Kitchen fmr Product Lead on Managing Complex Products (Part 3) Once the food arrives in the kitchen, there’s food prep, cooking and

Product Management: Building Value For Users & Businesses

GetUpside CEO on The Business of Product Management (Part 3) At their core, product management teams are responsible for figuring out ways

Brilliant Product Director on The Dharma of Product Management

Product Management Dharma: Your Code For Success It has been a crazy yet amazing year at Brilliant. I’ve already seen the company double

Complex Products: Understanding The Food Journey

Snap Kitchen fmr Product Lead on Managing Complex Products (Part 2) What if the product isn’t technology, and many factors are out of

Product Management: Building Something New

GetUpside CEO on The Business of Product Management (Part 2) The most rewarding side of product management is being able to take on a new

Product Velocity: Get Feedback!

Change.org Product VP on Driving Product Velocity (Part 3) It should go without saying, but it’s important for product managers to

LiveCareer Product VP on Assessing International Markets

Assessing Opportunities Across International Markets Netflix announced in Q3 2018 that 83% of its subscriber growth came from international

Product Velocity: Alignment Avalanche!

Change.org Product VP on Driving Product Velocity (Part 2) Once you have mediocrity and clutter cleared away, alignment is the next factor

JUUL Labs fmr CPO on Customer Personas

Customer Personas: Learn To Hate Your Product Wait, did I say...learn to hate your product?!? How could you say such a thing? But,

Product Platforms: Unique Development Advantages

Salesforce Health Cloud Product VP on Product Platforms (Part 3) Given where I work, this next statement will seem a little biased.

Diversity In Product: Making It Happen

Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 3) It's one thing to talk about diversity in product - it's

Product Platforms: The Discovery Process

Salesforce Health Cloud Product VP on Product Platforms (Part 2) When you set out to build a new product, the discovery process is critical

E-Commerce: Building Long-Term Loyalty

Shutterstock Product VP on E-Commerce Growth (Part 3) Building a successful e-commerce product is all about retaining customers. Simply

The Impact of Diversity & Inclusion In Product

Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 2) When I think about diversity and inclusion in product management,

Product Research: Expand Your Current Product

Microsoft fmr Product Lead on Product Research (Part 3) It's easy to say that having an established product and budget to burn would create

Data Product Management: Your Data Is A Product (Part 2)

Data Product Management: How You Collect It Data is the foundation for all business decisions. Specifically, it guides your long-term

E-Commerce: Moving Through The Funnel

Shutterstock Product VP on E-Commerce Growth (Part 2) If you're managing an e-commerce product, you need to drive customers toward a

Product Lifecycle: Jobs To Be Done

Instagram Product Lead on Product Lifecycle Impact (Part 3) When thinking about the product lifecycle, it's important to start building

Product Strategy: Building Something New

RetailMeNot fmr Product VP on Product Strategy (Part 3) As product managers, we all love building new things. However, these great ideas

Product Research: Budget To Build From Scratch

Microsoft fmr Product Lead on Product Research (Part 2) Sometimes, product managers actually have some budget at their disposal to

Product Lifecycle: PMs Own The Problem

Instagram Product Lead on Product Lifecycle Impact (Part 2) Generally, we look at product management as a function that creates solutions

Product Manager Skills: Master Prototyping

Fitbit fmr Product Lead on Product Manager Standouts (Part 3) To be recognized as a product manager who makes a difference, you need to

Brilliant Product Director on Demystifying Product Management

Product Management: Breaking It All Down Let’s boil down the different titles within product management first. I’m sure by this point

Product Strategy: Ideation 101

RetailMeNot fmr Product VP on Product Strategy (Part 2) When you set out to build a new product strategy, it's critical to give yourself

Product Manager Loops: Development vs. Emotional

Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of

LiveCareer Product VP on International Product Launches

Building Your Playbook For International Product Launches Launching your product into an international market for the first time can be

Innovator Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural Product

Growth Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product Awards

Enterprise Winners: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural Product

Problem Solving: “You’ve Seen This Before”

Bazaarvoice Product VP on Problem Solving (Part 3) When product managers face a new issue, it's easy to default to thinking that you need

PM Performance: Development Areas

Uber fmr Product Lead on Measuring PM Performance (Part 3) Breaking down the PM performance framework in further detail, there are four

JUUL Labs fmr CPO on Passionate Customers

Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most money

Measuring Performance: Building The Framework

Uber fmr Product Lead on Measuring PM Performance (Part 2) Now that you're familiar with the motivation for creating a performance

Product Management: “Squeaky Wheel Syndrome”

SpotHero Product Lead on Simplifying Product Management (Part 3) Throughout your product management career, one of the biggest challenges

Problem Solving: All About Repetition

Bazaarvoice Product VP on Problem Solving (Part 2) In my experience, product managers get better at problem-solving by pressing the repeat

Product Management: Simple UX for Complex Platforms

SpotHero Product Lead on Simplifying Product Management (Part 2) It's easy to think that simple interfaces do not carry a ton of complexity

Product Expansion: When To Go Forward

Justworks Product SVP on Product Expansion (Part 3) Now that we've covered reasons to avoid product expansion decisions, it's time to flip

Data Product Management: Your Data Is A Product (Part 1)

Data Product Management: What You Collect Startup founders, product managers, CTOs, and marketers - your data is a product. Data product

Growth Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Growth Finalists After more than a year of careful deliberation, it's time to reveal the Growth company

Innovator Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Innovator Finalists After more than a year of careful deliberation, it's time to reveal the Innovator

Enterprise Finalists: 2019 Inaugural Product Awards Show

Inaugural Product Awards Show: Enterprise Finalists After more than a year of careful deliberation, it's time to reveal the Enterprise

Product Expansion: Avoid These Drivers

Justworks Product SVP on Product Expansion (Part 2) As product managers, we're always looking at ways to improve our business through

Innovating With Low-Velocity Products

Zillow fmr Product Lead on Low-Velocity Products (Part 3) Unlike many products that you use every day, low-velocity products present

Optimizing Features For Data Products

Google Product Lead on Data Products (Part 3) One of the toughest challenges for product managers is deciding what to do with specific

Low-Velocity Products: Simplifying Complex Problems

Zillow fmr Product Lead on Low-Velocity Products (Part 2) More than any other factor, the most interesting aspect of managing low-velocity

Data Products Solving Long-Term Challenges

Google Product Lead on Data Products (Part 2) One of the most exciting aspects of working with data products is being able to create

Legacy Products: Vampires vs. Replacements

TechCrunch fmr Product Lead on Legacy Products (Part 3) When managing legacy products, it can be difficult to weigh the pros and cons of

Building Trust: It’s Not About You

Flatiron Health Product VP on Building Trust (Part 3) Throughout your career, I'm sure that someone has said that the key to building trust

Legacy Products: Questions, Then Keep or Kill

TechCrunch fmr Product Lead on Legacy Products (Part 2) The approach to take with evaluating the future of legacy products starts with the

Building Trust For A Startup

Flatiron Health Product VP on Building Trust (Part 2) Every startup faces the same challenge when it comes to building trust - you

Product Career: New Challenges For Greatness

Venmo Product Lead on Building Your Product Career (Part 3) When thinking about building my product career, I've always been drawn to new

Navigating Your Product Career: Startup to Acquisition

Venmo Product Lead on Building Your Product Career (Part 2) My product career took a few interesting turns after moving on from my initial

The Fundamentals of Quality Voice Products

Alexa fmr UX Product Lead on Building Voice Products (Part 3) In many ways, the best practices for creating voice products that maximize

Voice Products: Modern Innovation, Opportunities For More

Alexa fmr UX Product Lead on Building Voice Products (Part 2) Today, we interact with voice products on virtually a daily basis. It's

The Essential Drivers of Voice Technology

Headspace Product VP on Voice Technology (Part 3) Going beyond the rapid adoption of products that are powered by voice technology, it's

Voice Technology: Speed, Accuracy, Everywhere

Headspace Product VP on Voice Technology (Part 2) When you think about the devices that you use every day, voice technology now plays a

Biodigital CPO on Revenue Growth Products

Growth Products: Generating Revenue, When To Scale In my career, I've focused mostly on enterprise products. Unlike consumer-facing

Building New Features: Product Analytics For Enterprise

Three Product Analytics Tools For Large-Scale Businesses After going through some trial and error with prototyping, it's time to start

BioDigital CPO on Product Design Philosophy

Great Product Design = All About Your Users When I think about product design philosophy, the most important point of emphasis for product

Hinge CPO on Mobile Dating Apps

The Present & Future of Mobile Dating Apps Today, the ways in which people find love are changing rapidly through mobile dating apps.

Design Development: Product Testing For Enterprise

Three Product Testing Tools For Large-Scale Businesses With new technology continuing to push disruptive innovation, the importance of

Hinge CPO on Building With Lean Product Teams

Driving Productivity With Lean Product Teams Today, product teams are running leaner for a variety of reasons. From moving with greater

Product Design: Putting In The Work

Facebook AR/VR Lead on Effective Product Design (Part 3) While product design is a highly creative function, it's important to establish

Product Design: The Right Equation For Product Results

Facebook AR/VR Lead on Effective Product Design (Part 2) One of the biggest hurdles that product managers face in understanding product

Ovia Co-Founder on Prototype Testing

Prototype Best Practices: From Interviews to V1 Today, we have the luxury of being able to test a new prototype with input from millions of

Product Launch Question 3: How Do We Move Forward?

Crossing The Chasm Leader on Product Launch Planning (Part 3) Once you've completed your product launch pre-work, it's time to review how

Product Concepts: Rapid Prototyping For Enterprise

Three Rapid Prototyping Tools For Large-Scale Businesses Every product manager loves to try new things out. Once your roadmap is set up,

Product Launch Question 2: Which Opportunity Do You Attack?

Crossing The Chasm Leader on Product Launch Planning (Part 2) Once you've figured out "where you are," the second product launch

Ovia Co-Founder on Growth Products

Growth Products: Staying Ahead Of The Competition In the app world, competition has never been higher. Any time you set out to launch

Growth Products: Value Hacking Before Growth Hacking

Floodgate Founder on Building For Growth Products (Part 3) If you're working at a startup, I'm sure that you're plotting your path for

Acorns Product Director on Product Manager Tips

Defining Greatness As A Product Manager Every product manager has an opinion on what makes a great product. To me, it starts with your

Value Creation For Growth Products

Floodgate Founder on Building For Growth Products (Part 2) More so than any factor, value creation is the number one driver for building

Acorns Product Director on Workplace Equality

Diversity & Inclusion In The Workplace Throughout my career, I've been very passionate about promoting diversity and inclusion in the

Product Collaboration: Roadmapping For Enterprise

Three Roadmapping Tools For Large-Scale Businesses Just like we learned as little kids, we need to learn to walk before we can run. The

How To (Really) Measure E-Commerce Success

Nordstrom Tech SVP on E-Commerce (Part 3) Through the years, conversion rate tends to be the most common measurement for e-commerce

Product Managers Must Be Inclusive

Medium Product VP on Skills For Product Managers (Part 3) Through the years, I have conducted a deeply (un)scientific survey of product

Balancing E-Commerce Tech In Retail Experience

Nordstrom Tech SVP on E-Commerce (Part 2) While e-commerce brings advantages to the purchase experience, there are plenty of opportunities

Leaders Take Product Managers To The Next Level

Stripe Lead Product Manager on Managing Product Managers (Part 3) In my experience, picking the right manager is critical for product

Product Managers Must Be Bold

Medium Product VP on Skills For Product Managers (Part 2) Think about it – everything we work on involves some aspect of the scientific

The Right Priorities For Product Managers

Stripe Lead Product Manager on Managing Product Managers (Part 2) Time management is critical to becoming a successful product leader. As

T-Shaped Evolution: Building Depth

Vimeo fmr GM on T-Shaped Skills (Part 3) While having a broad range of skills is important for product managers, we all need to find an

How Product Managers Become T-Shaped

Vimeo fmr GM on T-Shaped Skills (Part 2) I like to describe being a product manager as being like water - you end up filling in all the

Design Thinking: Mobility As A Service (MaaS)

Expedia fmr Product VP on Design Thinking (Part 3) Since I launched Migo, I have operated in the unique world of "mobility as a service"

Brilliant Director of Product on Workplace Productivity

Productivity: Building Your Work Stamina This past March, I moved on from my role at Shopkick to Brilliant Home Technologies, and have

Design Thinking: Solving The Paradox of Choice

Expedia fmr Product VP on Design Thinking (Part 2) I realize that the paradox of choice presents several challenges. It is a concept that

Product Management: Customer Success Teams

Gainsight CPO on Product Management (Part 3) The introduction of the Saas model has completely changed the priorities for product

Product Design Lessons: #4 – 6

Box CPO on Product Design (Part 2) More so than any best practice that our community has developed, I think Silicon Valley has figured out

Career Roadmap: Brainstorm, Put It All Together

One Kings Lane Product VP on Career Roadmap (Part 3) In building your career roadmap, it takes time to define your vision and assess your

Finalize Your Product Management Checklist

Rover CTO on Product Management (Part 3) We're halfway through the 14-point checklist! As I mentioned before, there's nothing wrong with

Instagram Stories: Product Design & User Habits

Instagram Product Head on Product Design (Part 3) At its core, Instagram's product design must reflect the needs of our community.

Product Management: Start Your Checklist

Rover CTO on Product Management (Part 2) Before creating an implementation plan, I use a 14-question checklist to frame up the planning

Evolving Instagram’s Product Design

Instagram Product Head on Product Design (Part 2) As I mentioned earlier, square-format images are the foundation for Instagram's

Design Thinking For Crypto’s Future

Coinbase CPO on Design Thinking (Part 3) Are you familiar with ”crypto kitties?” These are collectible items based on crypto exchanges

Five Principles of Product Design

Jet.com fmr VP on Product Design (Part 3) While it’s important to understand what not to do with designers, there are also plenty of best

Design Thinking: Today’s Cryptocurrency

Coinbase CPO on Design Thinking (Part 2) Today, our global financial system supports billions of people every day. While we are very lucky

Product Design: Avoid These Mistakes

Jet.com fmr VP on Product Design (Part 2) Through the years, I’ve asked product designers to share horror stories about business leaders

Product Management: Customers & MVP

Snapchat Product Lead on Product Management (Part 3) Unlike other services, product management teams who build platforms are faced with

Product Leadership in Distributed Teams

While this can be advantageous for many disciplines that require “being in the zone,” or having long focused periods of uninterrupted

Finding Your North Star For Growth Products

Slack Product Lead on Growth Products (Part 3) It is important to understand where empathy fits in the process of developing growth

Platform Product Management

Snapchat Product Lead on Product Management (Part 2) Most people who work in product management share many of the same responsibilities.

Effective Language For Team Building

YouTube Product Lead on Team Building (Part 3) Effective communication is an essential skill for team building and maintaining positive

Growth Products: Create Empathy By Listening

Slack Product Lead on Growth Products (Part 2) You can use data to track growth, but data on its own will never explain why you are

Product Design Roles & Responsibilities

Asana VP on Product Design (Part 3) Have you ever worked on a product design team that struggles with priorities? If you don’t have a

Team Building With The Growth Mindset

YouTube Product Lead on Team Building (Part 2) One of the terms that I am passionate about is “growth mindset.” This is a concept has a

Product Manager 101: Always Ship, Rarely Launch

Fitness Product Manager on Launch Strategy (Part 2) You’ve probably heard the phrase “always be shipping.” This is the best place to

Mobile Product Design for Recovery Counselors

WEconnect CEO on Mobile Product Design (Part 3) While WEconnect was made for recovering addicts, we found an opportunity to add addiction

Protection From Villains In Design Thinking

Google UX Lead on Design Thinking (Part 3) We have an ethical responsibility to guard our well-intentioned products and users against bad

Product Design Flow For Your Customers

Asana VP on Product Design (Part 2) There is a study that focuses on first use experiences and the factors that affect user adoption. In

Improving Mobile Product Design With User Input

WEconnect CEO on Mobile Product Design (Part 2) People who are in the first 28 days of recovery do not function at the same level as a

Product Management: Trust The Process

SoulCycle VP on Product Management (Part 3) Even with hiring new talent and using data to make better decisions, SoulCycle was still the

Introducing Data to Product Management

SoulCycle VP on Product Management (Part 2) When I started at SoulCycle, the company did not have an analytics team. We would ask questions

Design Thinking Challenges: Users vs. Villains

Google UX Lead on Design Thinking (Part 2) We do our best to bring great products into the world through the design thinking process. Most

AI Product Design: Data + Humanity

Google Product VP on AI Product Design (Part 3) Looking at the evolution of AI product design, machine-based approaches are being

AI Product Design: Flickr to Google Photo

Google Product VP on AI Product Design (Part 2) After selling Virage and starting a new career path, I came across a new product called

Product Marketing: Specs vs. Aspiration

GoPro fmr Product VP on Product Marketing (Part 3) The rise of user-generated content from GoPro products created a huge global audience to

Product Marketing: User-Generated Content

GoPro fmr Product VP on Product Marketing (Part 2) Great content is the foundation for GoPro’s success. Through the years, our product

Product Design Begins In The Shop

studioRed Founder on Product Design (Part 3) When I started out in product design, a famous designer told me, “if you learn how things

Mid-Stage Product Development

NYT Leader on Product Development (Part 3) Within our portfolio, the cooking product highlights our product development process from start

The Five Elements of Product Design

studioRed Founder on Product Design (Part 2) When you look at product design, our primary focus has to be the end user and delivering a

Early Stage Product Development

NYT Leader on Product Development (Part 2) Our parenting product is the newest addition to our portfolio. It’s a great example of how our

How To Use Customer Data In Product Design

mParticle Founder on Product Design (Part 3) Customer data usage is a hot topic. For example, the recent Facebook scandal with Cambridge

Adapting Product Design To Human Behavior

Amazon Music Leader on Product Design (Part 3) When you look at product design for media services, there are two ways in which users search

Designing Products For Cybersecurity

Nyotron Product Lead on Cyber Security (Part 3) I visited Japan recently and found that I was relating a lot of their culture to product

Customer-Centric Product Design

mParticle Founder on Product Design (Part 2) When you start your own business, your team can’t only focus on the outcome or the end

Product Roadmap Time Management: “Jar of Life”

Stitch Fix Product VP on Product Roadmap (Part 3) Creating a product roadmap has always been a challenge. As product managers, you need to

Product Design By Users For Users

Amazon Music Leader on Product Design (Part 2) One challenge that we face in the product design process is identifying service gaps and

Great Expectations: What Should You Expect From Your Product Team?

This article was originally published on Pragmatic Marketing’s blog by instructor Steve Gaylor  Communication is essential—speaking

Cybersecurity Challenges & Opportunities

Nyotron Product Lead on Cybersecurity (Part 2) The day-to-day routine of a security product manager makes a huge impact in everyday life.

Every Product Roadmap Needs A Destination

Stitch Fix Product VP on Product Roadmap (Part 2) You are probably asking yourself, what is the best tool for me to use in creating a

User Testing Pitfalls w/ Redshift

1) Using a testing approach that’s unnecessarily heavy David (Principal & Founder, Redshift): One problem I see a lot is people

VR Product Manager Best Practices

Wevr VR Product Manager on Virtual Reality (Part 3) As product managers, I think it’s important that we keep some universal best

Team Building: Evangelize (E) Data Culture

Quartz Product Head on Team Building (Part 3) Once you have gone through your team building transformation, the final stage for instilling

Team Building: Collaborate (C), Distribute (D)

Quartz Product Head on Team Building (Part 2) When it comes to team building, data is only as good as your process. For example, we used

Treat your PM Career as a Product

I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products well,

Challenges For Every VR Product Manager

Wevr VR Product Manager on Virtual Reality (Part 2) Unless you’re a VR product manager in the field, people don’t realize that virtual

Creating Culture Through People Management

HR Leader on People Management (Part 3) Building great culture through people management is not an intellectual exercise. It comes down to

Technical Debt in Product Development

Convoy CPO on Product Development (Part 3) Over the course of your product development process, you will accumulate technical debt from the

Mastering Voice and Conversational User Experiences

So what’s so special about voice and these conversational experiences? How did we end up here? Well if you think about it, voice

Product Efficiency Makes An Impact At Best Scale

Box CPO on Impact at Best Scale (Part 3) There are two features that make an impact at best scale and prevent common issues that companies

Building Teams With People Management

HR Leader on People Management (Part 2) The dynamics within a family are much different than they are with a team at work. With your

Word of Mouth for Growth Products

Atlassian fmr Head of Growth on Growth Products (Part 3) In a perfect world, growth products sell themselves at a very low price. This is

Evaluating Product Development Costs

Convoy CPO on Product Development (Part 2) After using experiments to create impact, you need to evaluate costs associated with your

Culture Drives Impact At Best Scale

Box CPO on Impact at Best Scale (Part 2) For me, there are two foundational pillars of building a culture that helps teams launch products

Land and Expand Your Growth Products

Atlassian fmr Head of Growth on Growth Products (Part 2) When I started at Atlassian, my number one question was “how are we going to

How to Organize Your Product Team Around Your North Star

This article was originally published on Amplitude's blog by VP of Product Justin Bauer  How to organize your team is one of

Soft Skills Every Product Manager Needs

Learn about the necessary soft skills for product managers in this guide: Table of Contents What are soft skills for product managers? Soft

Brand Positioning: Evolution of Netflix

Netflix fmr VP on Brand Positioning (Part 3) Through the years, Netflix’s brand positioning has remained very consistent and clear. While

Setting Your Career Path For The C-Suite

1stdibs CPO on Career Path (Part 3) When looking at your career path, the focus should not be on where you are today. Instead, you need to

Resetting Your Career Path: Finding A New Job

1stdibs CPO on Career Path (Part 2) When your strengths and needs evolve beyond your current role, it’s time to start looking for a new

Brand Positioning Models

Netflix fmr VP on Brand Positioning (Part 2) There are many ways to unpack and organize brand positioning. Using Netflix as an example, I

Create an Unforgettable Road Map

This article was written by PTC contributor Anjali Jameson Here’s how it used to play out for me.... Over a period of a month or two, I

Product Manager Launch Plan: New Features

Fitness Product Manager on Launch Strategy (Part 3) During the early stages of launch planning, a product manager should identify clear

Expanding The Footprint of Virtual Products

8Ninths CEO on Virtual Products (Part 3) When looking at virtual products, the visual aspects of the experience usually come to mind first.

AR Virtual Products: The Future Is Now

8Ninths CEO on Virtual Products (Part 2) More so than any category, augmented reality (AR) products are the fastest growing segment of

Growth Products For Engagement

Etsy fmr CPO on Growth Products (Part 3) There are many ways to drive revenue with growth products. Sometimes, it’s not only about user

Building Trust With Product Design

Apple Music fmr VP on Product Design (Part 3) When I start working with a new product design team, the first question is “what does our

Growth Products That Drive New Revenue

Etsy fmr CPO on Growth Products (Part 2) Every business has different goals in mind when they launch growth products. At LinkedIn, we

Product Design: Storytelling With A Promise

Apple Music fmr VP on Product Design (Part 2) As product leaders, we’re all competing for attention within the same audiences. Creating a

Product Market Challenges For The Middleman

Economics Expert on Product Markets (Part 3) People turn to the middleman because they are viewed as a trusted nexus in a product market

Driving Revenue Through Product Design

HuffPo Fmr Product Head on Product Design (Part 3) As news organizations have shifted their focus toward online content, the industry has

The Middleman & The Online Product Market

Economics Expert on Product Market (Part 2) Every business transaction has a cost. The combination of these costs from all sides of a

Increasing News Reach With Product Design

HuffPo Fmr Product Head on Product Design (Part 2) In recent years, tools for reach have completely changed the ways in which people access

Go Soft: How to Get Ahead in Product Management

This article by Johnathan Lucky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe

Box Changes The Game For Enterprise Software

Box fmr SVP on Enterprise Software (Part 3) Back in 2005, Box was founded by two high school kids named Aaron Levie and Dylan Smith. At the

It’s a New Age for Product Managers

When Steven spoke, I remember distinctly that the Product Management function at Microsoft was initially formed to bring order and

Branding Yourself as a Product

My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d get

Enterprise Software In The 21st Century

Box fmr SVP on Enterprise Software (Part 2) By the start of the 21st century, the landscape for enterprise software began to shift and

Product Management: Experience Loop

General Assembly CPO on Product Management (Part 3) Working with your product management team, there are a number of ways to solve for

Product Management: Mode Shift Friction

General Assembly CPO on Product Management (Part 2) When you think about friction, it normally comes across as a negative. However, there

Misunderstanding MVP in Product Design

I think the meaning MVP has been kind of bastardized. A lot of people now use it as justification for including lots of features that have

Scaling Collaboration as a Product Manager

How To Create Collaboration At Scale Collaboration can come in many flavors. We may call it Slack, Hipchat, Google Drive, Office 365 or

Hearing About Accounts, Listening for Segments

This article was originally published on mironov.com by product leadership guru Rich Mironov in August 2017. In a well-run organization,

Competitive Intelligence Gathering Through Win/Loss

This article by Rich Nutinsky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now!

The Secret Weapon Product Teams Can Use to Make Tough Decisions

I love a good debate. You know that saying “playing devil’s advocate?” I’m pretty sure it applies to me. The instant I’m

Team Building as a Product Manager

Your Guide To Team Building 101 The answer is anything and everything that is needed to get the product out the door and keep your users

7 Ways to Know That You Need a Head of Product

This article was originally published on mironov.com by product leadership guru Rich Mironov in May 2017. This article explains why it’s

PMs Drive Decisions, but EQ Drives Leadership

Would you want to be the smartest person in the room? What if you had the choice between that and having the most emotional intelligence in

Growing Pains: The Challenges of Scaling a Business

This article by Diane Pierson originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now! I

Sorry Silicon Valley, you don’t need more data. You need a story.

When I meet product experts, they almost always say they rely on data and analytics to give them the hard evidence needed to build their

Managing Perceptions as a Product Manager

In our careers, we face a different variable - which is how our role as a product manager is perceived. I’m not referring to a

Changing Your Culture Using Product Market Data

Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.

Let’s Abandon Customers and Users

This article was originally published on mironov.com by product leadership guru Rich Mironov on August 8, 2017. His article is a first-hand

The Five Elements of Product Design

studioRed Founder on Product Design (Part 2) nWhen you look at product design, our primary focus has to be the end user and delivering a

CharlieHR Founding CEO Rob O’Donovan on Building Consumer-Centric Business Software

Building Workplace Software Why do we have different standards for our tech products dependent on context? Why do we expect beautiful and

WeChat partners with Products That Count

We're super excited to announce that WeChat has partnered with Products That Count to boost our community. WeChat is kinda the Facebook of

Building Mobile Products That Count

This article originally appeared in the Huffington Post at this link:  . Mobile has eaten the world... Yet despite my experience at

The five personalization filters of great mobile products

 This article originally appeared in the Huffington Post. Mobile products are with us all the time. They're embedded in our lives on two

Three Deceptively Simple Steps to Exponential Mobile Growth

This article originally appeared in the Huffington Post. Check it out here. In the mobile revolution, user behaviors and technology change

The 7 Design Elements of Great Mobile Products

  This article originally appeared in the Huffington Post here. Sometimes, mobile products appear so simple that they feel obvious, as

What to Look for in a Tech Cofounder

This article originally appeared in the Huffington Post. Over the past five years, I've interviewed thousands of Silicon Valley

Why Internet mega-mergers are back in vogue

This post originally appeared in the Harvard Business Review. A growing number of publicly traded consumer internet companies are making

The Three Rules of Great Speakers

Three is my favorite number. Three little pigs, three Cs of relationships, three musketeers. According to Wikipedia, it's a writing rule,

Privacy Policy

Privacy Policy   We take protecting your personal information very seriously. This Privacy Policy applies to www.productsthatcount.com

Behavioral Economist Kristen Berman on Using the Insights of Irrationality

Building Great Products Behavioral economists provide a framework to understand when and how people make errors. As product managers, how