Here at Products That Count, we're not shy about our love for accelerating the mind through continuous knowledge. From our webinars to
Products That Count is all about community, and our Heads of Chapter are an invaluable part of driving that mission. With chapters in 6
Winter is here! We know 2020 has been a doozy of a year and Winter may not be as exciting as in other years. However, we're hoping that
Long ago in Pre-Covid times, we lived in a world where we could meet in person to listen to engaging industry leaders. They would share
The nominations for the 2021 Product Awards are well underway and they are coming in by the dozens. The virtual event, being held March
Each year, the members of the Awards Advisory Board choose one of the five product stages to represent. Using their extensive expertise
As product leaders, it’s our job to know; you can’t build it all. You can’t say yes to every stakeholder or user request. Buying an
The Product Awards is our absolute favorite product management event of the year. If you joined us last year, you know that last year's
Insightful. Motivating. Presumptuous. Unethical. However you feel about them, case studies are a standard part of product manager
2020 is almost over which means it's time to look back on an incredible, albeit unique, year of product excellence. With that, Products
Bharat Manglani is a Product Manager at White Ops, a cybersecurity company focused on verifying the humanity of transactions over the
So, what factors into the need for product teams to adapt the Growth Minset? Three out of four product managers have been in their roles
Products That Count is seeking a highly motivated, forward-thinking Enterprise Sales Executive in San Francisco, CA. Do you enjoy
As VP of Growth, I’m constantly looking for new, interesting, and inexpensive ways to increase Betterment’s customer base. My team
The Case for Generalist PMs eBook features interviews with product leaders from companies such as SoFi, Sam’s Club, and more. Many
The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is
We’ve had many incredible guests on the Product Talk podcast so far in 2020. If you’re not already listening to Product Talk, or
About a year into my first Growth product job, the company I was working for hired a new head of product. Soon after he started, he
Patrick Blute is the Head of Product Marketing for nate. You do the shopping. nate does the checkout. Prior to that, Patrick was at EY
Anheuser-Busch Product Head, Kurt Williams, will be speaking to us via webinar on Oct. 21 to shares ways product managers adapt to their
Head of Product at Loop Commerce, a Synchrony company, Subha Shetty, will be speaking to us via webinar on Oct. 7 to discuss how to craft
The Building Products in a Pandemic eBook features interviews with product leaders from companies such as Samsung NEXT, Butterfly
Recently, product veteran and Products That Count founder SC Moatti was joined by product leaders for an in-depth conversation on what
fmr General Assembly VP Product, Tara Goldman, will be speaking to us via webinar on Aug. 19 to discuss succeeding in a new remote
What exactly are Paper Cut Problems? Well, can you think of a part of your product that you know isn’t as good as it should be?
The Diverse Voices in Product eBook features interviews with product leaders from companies such as Venmo, Acorns, and more. Many thanks
So, where does the idea of product managing incentives in complex systems come from? For the past two decades, I have worked in
We put together a list of our five most popular webinars of 2020 so far. So, have you been to one yet? These incredible presentations are
Let's take a look at how to go about gathering product feedback from your stakeholders. After you have set your sights on the problem to
During uncertainty, it’s best to think about your roadmap the way an engineer thinks about constructing a building in a seismic zone:
Nita Maheswaren is a seasoned product management professional. He has served in various product and technical leadership roles at IBM and
Ever felt like your roadmap was a bit all over the place? Found yourself in endless discussions with stakeholders debating your
It was great to hear from Sam Dozor of mParticle as he shared the role of engineering in building great products and how they see their
Products That Count is one of the largest and undoubtedly the most influential global network of product managers in the world. Over
Product Managers are uniquely positioned to play a central role in communications across functions. As a result, they are inundated with
It’s no longer debatable that the lines between technology and the analog world have become permeable ones. For me, this reality is
James Gray loves building tech products with a whole product approach to solve unique customer problems using data. Over the course of
We often hear the tales of product management training that individuals had that lead them into this field. For some, it’s their
We’re lucky to have Neha Taleja as a member of the Products That Count Crew. When she’s not making our community stronger by helping
It was a treat to learn about identity solutions from Todd Schoenherr of mParticle. We appreciate him taking the time to chat with
These are the top five most downloaded episodes of Product Talk over the past several months. Great product managers learn from one
For seasoned product managers with excellent product management skills who’ve spent their careers at well-established companies, the
The winning products from the 2020 Product Awards are listed below. Great product managers know that they're given superpowers from these
For the 2020 Product Awards, we created individual blog posts for each stage of the product lifecycle. We’ll link them here for your
For collaborate stage products, Burkhauser assisted us in narrowing down the field. For the 2020 Product Awards, there were more than
For operate stage products, Myers helped us narrow down the field. Can you believe that for this year’s Awards, we saw more than 2,000
For build stage products, Lucey helped us narrow down the field. For the 2020 Product Awards, we saw more than 2,000 nominations! Can you
For design stage products, Taleja helped us narrow down the field. After all, for the 2020 Product Awards, we saw more than 2,000
For the 2020 Product Awards, there were more than 2,000 nominations! Atlas has helped us to whittle them down to the finalists for the
I started my career not in product management, or software development, but in music. My love of music and music technology led me
Are you an established consultative sales leader with a passion for technology products, and looking for an opportunity where your
The 2020 Product Awards have come and gone, but the spirit of them lives on! The Product Awards are a time for us to give back.
Conceive Products are well represented by Anthony Atlas. Here’s what he had to say about his involvement with the Product Awards, the
To us, he's a valued member of the Products That Count Crew. But, when he’s not hosting great episodes of Product Talk, Thomas Daly is
The Product Awards Build categories are lucky to have Christina Lucey in charge. Here’s what she had to say about her category: Why did
For the past few years, I’ve joined the Strategies of Effective Product Management class at Stanford’s Graduate School of Business,
The Product Awards Collaborate categories are lucky to have Laura at the helm. Here’s what she had to say about her involvement: Why
Oracle’s User Experience SVP will be speaking in Seattle on February 12, discussing Product Management for Data Science. The speaker,
The Product Awards Design categories are lucky to have Neja Taleja onboard. Here’s what she had to say about her category: Why did this
The first software product I built was a game. The game was a word puzzler called W.E.L.D.E.R. The game did pretty well - it has
The Product Awards Operate category is in good hands with Britt Myers. Here’s what he had to say about his category: Why did this
Yelp’s Head of Data Science will be speaking in San Francisco on January 22, discussing Product Management for Data Science. The
Products That Count started because I asked myself: what makes a great product? I founded Products That Count after spending a dozen
7. Personalization & Product Growth (Curious about product growth? Check out part 1 and part 2 of this article) I spent this time
Looking to the future Instead of reacting in real-time to how a customer is behaving right now, I’m trying to figure out if
Anthony Atlas is an Awards Advisory Board member tasked with selecting the finalist for the Product Awards in the category Conceive. The
How to Leverage Data and Recipes for Success Not a lot of people think of a call center as a profit center. Most people would look
Product Development & What Your Customer Is Buying In product development, it's all about what your customer is buying. This is not
What Got You Hooked on Building Products? It didn’t happen for me until after school. If there’s anybody in college doing something
Having Consistency Across Customer Touch-Points Check out part 1 here. We want to make sure that the customer touch-points are consistent
A former Google executive will speak in New York City in January, exploring what managing and building product teams mean in different
Check out part 1 on product growth here. 3. Product Growth & Vanity Everyone likes to look good, to feel good. This applies to your
Before diving in, check out part 1 of this blog series! In Product Development, W3 Is A Framework To Figure Out This is essentially the
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years. Users have come
Explaining His Role on the Awards Advisory Board I am responsible for the Conceive phase in product development for awards. At the same
Steps to Improve Customer Retention: Run Small Experiments How does running small experiments fit int the steps to improve customer
What does being a great product manager mean? Neha Taleja, Senior Director of Product at Macmillan, shares her thoughts below: Check out
Tell Us Who You Are and What You’re Up To As A Product Leader? I’m Tim Holley, a Vice President of Product at Etsy. At Etsy, I lead a
The Short and Long of Improving Customer Retention When it comes to the short-term of improving customer retention, there are two
As product managers, we exist in what I call the “sliver zone”: the tiny space of overlap in a Venn diagram with “user value” on
Getting Involved in Product Development How did I get started in product development? I was formerly a journalist. Because of this, I
4. When It Comes To Product Strategy, It’s Never Too Early To Test Product strategy is all about testing. If you think it’s too early
How do you build your product strategy for success? As the former Product VP at DocuSign, Damon Dean set out to answer this question. The
Laura Burkhauser discusses her top tips for product managers. Laura is the director of consumer products for the popular online designer
As a product leader, I have spent my entire career in startups and small teams. I’ve been through the Day One product launch numerous
Laura Burkhauser joined us to discuss what goes into being a great product manager. Laura is the director of consumer products for the
The first thing on my to-do list at Betterment? Create a customer journey map -- one that product managers could use to make better
Mozilla Chief R&D Officer on Creating People Focused Tech Products (Part 3) A Great Product Uses Data! A great product loves
Mozilla Chief R&D Officer on Creating People Focused Tech Products (Part 2) One of my partner's product partners has this nice quote
Products That Count: GameClub COO Every month, Products That Count will bring you stories from each of our crew members across the
The Product Awards celebrates award-winning tools for product managers across the stages of the product lifecycle: Conceive,
Bluedot Co-Founder on Creating A Geofencing Product (Part 2) A key to our success is letting user behavior drive the technology and then
Silicon Valley may be getting its new Oscars: The Product Awards Based on months of research and insights from thousands of product
The Product Lifecycle series discusses how product managers can build products that stand out, establish a long-term product career, and
Resy Consumer Product Lead on Building Hospitality Products (Part 3) The 10x Opportunities I find myself looking for ways to grow our
Microsoft Product Director on Customer Experience Insights for PMs (Part 3) I don't know if anyone else has had this horrible experience.
Resy Consumer Product Lead on Building Hospitality Products (Part 2) General Principles of Hospitality For product leaders out there,
Microsoft Product Director on Customer Experience Insights for PMs (Part 2) High-Level Journey Map So with that in mind, I want to talk
Lesson #1: A Design Principle There is a relatively famous design principle that says users will use something that looks and feels
Juniper Networks Head of Product on AI & ML Product Design, Development, and Adoption (Part 2) The Problem Solving Path As a good
5 Essential Soft Skills You'll Need To Standout As A Product Manager Soft skills aren’t just touchy-feely things that consultants drone
Citrix Fmr. Product Lead on The Truths of Enterprise Product Management (Part 3) Now let's talk about the cool things about the B2B space
Favor Delivery Product Lead on Building For The Gig Economy (Part 3) Focus On The Needs I think the best companies, products, and product
Citrix Fmr. Product Lead on The Truths of Enterprise Product Management (Part 2) In this part of the series, I'll share five cons about
There’s a perception that product managers are neutral parties, and that data is the ultimate decider of what to prioritize and why. It
The Best Of Products That Count Speaker Series Videos Leading product executives shape our network's product conversation by giving
Favor Delivery Product Lead on Building For The Gig Economy (Part 2) How Favor Works for Customers What is the product at Favor? It's
DoorDash Product VP On Becoming A Product Owner (Part 3) Plans create Optimism When we moved into the house, we had a vision for what it
Ginkgo Bioworks Head of Product on Bioengineering Products (Part 3) The Advantages of The Sprint Week System Product management at
Products That Count: Jungle Scout Chief Product Officer Every month, Products That Count will bring you stories from each of our crew
nGinkgo Bioworks Head of Product on Bioengineering Products (Part 2) How Product Management at Ginkgo Stands Out I think product
DoorDash Product VP On Becoming A Product Owner (Part 2) Customer Obsessed not Competitor Focused After I bought our house, we had a
3 Mistakes and How We Overcame Them As Co-Founder and Chief Product Officer of Homer Learning, I was at the table for many strategic
The Tech du Jour podcast series discusses how innovative companies are using artificial intelligence and machine learning to build better
Quibb Founder on The Vectors Behind Winning Products (Part 3) A New Focus On Machine Learning Looking back, Quibb relied on influencers
Quibb Founder on The Vectors Behind Winning Products (Part 2) Product “Truths” There are a lot of things that are preached as
Blue Apron Fmr Product VP on Building Startups vs Products (Part 3) Understanding Capital and Raising It The final focus that a founder
Blue Apron Fmr Product VP on Building Startups vs Products (Part 2) Getting Products Made For Your Customers Founders need to focus
Have you ever seen a kid play Mario Kart for the first time? They see an obstacle on the race track and zig hard to the left, smashing
Amperity fmr Product Lead on Building From Idea To Business (Part 3) Find Your TAM With Customers Now, let's talk about TAM (Total
We asked the product executives, that drive our networks product conversation, what they think makes a great product manager. Here is
Amperity fmr Product Lead on Building From Idea To Business (Part 2) Creating Your Dream Team For Your Idea The concept of team fit
Netflix FMR Product VP on Building an Innovative Culture (Part 3) The DEL Model: Design, Edit, Live When you’re out there trying to
Managing Effective Product Launches - Lessons 2 & 3 A few weeks ago, I introduced you to my background in managing product launches -
Netflix FMR Product VP on Building an Innovative Culture (Part 2) A Netflix Timeline In order to understand the culture created at
Best-Selling Author Nir Eyal On Focus Techniques (Part 2) The Goal of Indistractable Hopes To Manage Distractions As an industry insider
Best-Selling Author Nir Eyal On Managing Workplace Distractions (Part 3) Group Chats As Saunas One of the most notorious places to get
The top blogs every product manager should read according to the product executives that drive our networks product conversation. Nir
Product Manager Leadership In Growing Startups: Know The Product Story and Communicate As a product manager, your goal is to have a
Bestselling Author Nir Eyal on Working Through Distractions With Super Focus (Part 3) Nurses Tackle Distraction In The Workplace There
Bestselling Author Nir Eyal on Working Through Distractions With Super Focus (Part 2) The Problem of Distraction Is Not New Becoming
Sam’s Club Product Lead on Product Meets Culture (Part 3) Product Managers and Legacy Systems With companies that are 20 years or
Sam’s Club Product Lead on Product Meets Culture (Part 2) Know Your Role The longer an organization's been around the more
Product Manager Skills: Balancing Act A lot of digital ink has been spilled about the ingredients of a successful product manager. Some
Five Tips for Effectively Hiring PMs In a quickly-growing organization, we often feel the pressure to fill open roles immediately. But
Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 3) I'd like to give some framework on how to act on customer
Managing Effective Product Launches - Lesson 1 I’ve spent a lot of years in product—almost 15, to be exact. I’m no stranger to the
Aceable CPO on Scaling Growth Products From V1 (Part 3) When you look at your product roadmap, pillars and flywheels play together to
Expedia Fmr. Product Lead On Managing Customer Feedback Loops (Part 2) You can learn more about customer feedback loops by going to a
Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products (Part 3) Typically, I struggle to teach basic literacy about AI/ML
Aceable CPO on Scaling Growth Products From V1 (Part 2) In order to scale growth products, you need to know your pillars. Specifically,
Credit Suisse Labs CEO on Using AI/ML to Build Smarter Products (Part 2) There are plenty of tasks out there for AI/ML to manage. For
Qualitative Data: Building A Measurement Machine The best way to settle debates about the roadmap and the prioritization of product
Products That Count: Experian fmr Product Lead Every month, Products That Count will bring you stories from each of our crew members
Product/Market Fit: Localizing On A Global Scale Achieving product/market fit is the first essential milestone in the life of a product.
Brilliant Home Product Director on Building A Full Stack (Part 3) One term that I talk about a lot is "dharma." To me, product dharma
Modern Fertility CEO on Building Scientific Products (Part 3) In developing our product strategy, we started with an existing laboratory
Brilliant Home Product Director on Building A Full Stack (Part 2) When I use the term full stack, you probably think about engineering.
Modern Fertility CEO on Building Scientific Products (Part 2) Startups often have a move fast, break things attitude. But how does this
Expedia Product Lead on Building & Learning As A Product Manager (Part 3) There’s no excuse to not learn. Today, the diversity of
Oscar Health Product Lead on Understanding Product Users (Part 3) For ecosystem platform building, after forming the hypothesis we move
A/B Testing: Flat Tests Are Failed Tests When a product manager on my team runs an A/B Test and it wins, I am ecstatic. When they run an
Expedia Product Lead on Building & Learning As A Product Manager (Part 2) As a product manager - you have to coordinate users,
CognitiveScale Product VP on The Maturation of AI Tech (PART 3) Consider the complexity of managing the DevOps lifecycle with real
Oscar Health Product Lead on Understanding Product Users (Part 2) In order for Oscar to coordinate such a wide variety of product users,
CognitiveScale Product VP on The Maturation of AI Tech (PART 2) If you look at what we do with AI tech, everything must be described with
Lyft Product Lead on How To Ship During A Company Pivot (Part 3) It helps to practice what you are going to say when you announce a
Lyft Product Lead on How To Ship During A Company Pivot (Part 2) During any company pivot, your circle of influence can affect people’s
Pandora Product Lead on Building Digital Marketing Products (Part 3) In digital marketing, you must understand that people are the
Product Metrics To Watch | Managing International Products As product managers, we live and die by product metrics. For international
Pandora Product Lead on Building Digital Marketing Products (Part 2) Breaking away traditional digital marketing is an opportunity to
Stakeholder Map: Mitigate Chaos, Stay On Target If I threw you out of a helicopter in the middle of the wilderness and you could only
Products That Count: Earnin Head of Product Every month, Products That Count will bring you stories from each of our crew members across
To apply: send resume and cover letter to [email protected] with "Content Marketing Associate: <your name>" as
Casper CXO on Brand Building That Counts (Part 3) These days, everyone is moving fast. Even our daily work tasks are structured into
Artefact Creative Lead on Systems Thinking Meets Product (Part 3) Within a systems thinking construct, the societal impact of social
Casper CXO on Brand Building That Counts (Part 2) In the world of brand building, you may have heard of a phenomenon “blanding.” In
Artefact Creative Lead on Systems Thinking Meets Product (Part 2) When it comes to product design, how can we be more explicitly outcomes
Vrbo CPO on Using Data To Be Customer-Centric (PART 2) How do you listen to your customers? Furthermore, how does a platform
Product Data: Calculating Lifetime Value Following up on my first post on ERPI, it’s time to dive further into analyzing your data to
Experian Product Lead on When To Ignore User Feedback (Part 3) One way to ensure that user feedback makes a positive impact on your
Jane.ai Founder on The Facts and Myths of AI (Part 3) Unlike traditional software, AI is constantly adjusting how it calculates outputs
Experian Product Lead on When To Ignore User Feedback (Part 2) A while back, I used to tattoo mouse tails that were used in preclinical
Jane.ai Founder on The Facts and Myths of AI (Part 2) Today, we see artificial intelligence making an impact on nearly everything we use
Microsoft Product Lead on Jobs To Be Done (Part 3) After gathering customer research, you can initiate story mapping via jobs to be done.
Doing What It Takes To Drive Product Growth It’s commonly said that the Product Manager is the “CEO” of the product. In the context
Microsoft Product Lead on Jobs To Be Done Transformation (Part 2) WAZE is a great example of how to apply jobs to be done theory.
Slack Product Lead on Building A Non-Technical Product Career (Part 3) While applying non-technical skills is equal parts useful and
Hitting It Big With International E-Commerce Whether your product is an online store, marketplace, or subscription service - one of the
Shutterfly Product VP on The Power of Personalization (Part 3) You don’t necessarily need complex machine learning tools to get started
Slack Product Lead on Building A Non-Technical Product Career (Part 2) When my product career began, I didn't even know that I was on a
Shutterfly Product VP on The Power of Personalization (Part 2) At Shutterfly, customer personalization starts with customers explicitly
UserTesting fmr Product VP on User-Centric Design (Part 3) Many times, I see companies struggling to implement user-centric design into
Products That Count: Brilliant Product Director Every month, Products That Count will bring you stories from each of our crew members
How To Build The Perfect Board Deck As a product leader, the executive team requires you to understand the business strategy.
UserTesting fmr Product VP on User-Centric Design (Part 2) When looking at user-centric design, here are the key qualities that define
Authentic Design Founder on Swarm Design (Part 3) We’ve seen that creativity can come from anywhere, but how do we harness all this
Authentic Design Founder on Swarm Design (Part 2) During my journey in discovering swarm design, I realized that I was democratizing a
Product Data Metrics: Expected Revenue Per Install (ERPI) “Data just doesn’t sit in our mind as much as stories do. More
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 3) Once the food arrives in the kitchen, there’s food prep, cooking
GetUpside CEO on The Business of Product Management (Part 3) At their core, product management teams are responsible for figuring out
Product Management Dharma: Your Code For Success It has been a crazy yet amazing year at Brilliant. I’ve already seen the company
Snap Kitchen fmr Product Lead on Managing Complex Products (Part 2) What if the product isn’t technology, and many factors are out of
GetUpside CEO on The Business of Product Management (Part 2) The most rewarding side of product management is being able to take on a new
Change.org Product VP on Driving Product Velocity (Part 3) It should go without saying, but it’s important for product managers to
Assessing Opportunities Across International Markets Netflix announced in Q3 2018 that 83% of its subscriber growth came from
Change.org Product VP on Driving Product Velocity (Part 2) Once you have mediocrity and clutter cleared away, alignment is the next
Customer Personas: Learn To Hate Your Product Wait, did I say...learn to hate your product?!? How could you say such a thing? But,
Salesforce Health Cloud Product VP on Product Platforms (Part 3) Given where I work, this next statement will seem a little biased.
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 3) It's one thing to talk about diversity in product - it's
Salesforce Health Cloud Product VP on Product Platforms (Part 2) When you set out to build a new product, the discovery process is
Shutterstock Product VP on E-Commerce Growth (Part 3) Building a successful e-commerce product is all about retaining customers. Simply
Pivotal Labs fmr Product Lead on Increasing Diversity in Product (Part 2) When I think about diversity and inclusion in product
Microsoft fmr Product Lead on Product Research (Part 3) It's easy to say that having an established product and budget to burn would
Data Product Management: How You Collect It Data is the foundation for all business decisions. Specifically, it guides your long-term
Shutterstock Product VP on E-Commerce Growth (Part 2) If you're managing an e-commerce product, you need to drive customers toward a
Instagram Product Lead on Product Lifecycle Impact (Part 3) When thinking about the product lifecycle, it's important to start building
RetailMeNot fmr Product VP on Product Strategy (Part 3) As product managers, we all love building new things. However, these great ideas
Microsoft fmr Product Lead on Product Research (Part 2) Sometimes, product managers actually have some budget at their disposal to
Instagram Product Lead on Product Lifecycle Impact (Part 2) Generally, we look at product management as a function that creates solutions
Fitbit fmr Product Lead on Product Manager Standouts (Part 3) To be recognized as a product manager who makes a difference, you need to
Product Management: Breaking It All Down Let’s boil down the different titles within product management first. I’m sure by this point
RetailMeNot fmr Product VP on Product Strategy (Part 2) When you set out to build a new product strategy, it's critical to give yourself
Fitbit fmr Product Lead on Product Manager Standouts (Part 2) As you know, being a product manager requires us to utilize a number of
Building Your Playbook For International Product Launches Launching your product into an international market for the first time can be
Inaugural Product Awards Show: Innovator Winners The time is now - here are the Innovator company winners for the 2019 Inaugural
Inaugural Product Awards Show: Growth Winners The time is now - here are the Growth company winners for the 2019 Inaugural Product
Inaugural Product Awards Show: Enterprise Winners The time is now - here are the Enterprise company winners for the 2019 Inaugural
Bazaarvoice Product VP on Problem Solving (Part 3) When product managers face a new issue, it's easy to default to thinking that you need
Uber fmr Product Lead on Measuring PM Performance (Part 3) Breaking down the PM performance framework in further detail, there are four
Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most
Uber fmr Product Lead on Measuring PM Performance (Part 2) Now that you're familiar with the motivation for creating a performance
SpotHero Product Lead on Simplifying Product Management (Part 3) Throughout your product management career, one of the biggest challenges
Bazaarvoice Product VP on Problem Solving (Part 2) In my experience, product managers get better at problem-solving by pressing the
SpotHero Product Lead on Simplifying Product Management (Part 2) It's easy to think that simple interfaces do not carry a ton of
Justworks Product SVP on Product Expansion (Part 3) Now that we've covered reasons to avoid product expansion decisions, it's time to
Data Product Management: What You Collect Startup founders, product managers, CTOs, and marketers - your data is a product. Data product
Inaugural Product Awards Show: Growth Finalists After more than a year of careful deliberation, it's time to reveal the Growth company
Inaugural Product Awards Show: Innovator Finalists After more than a year of careful deliberation, it's time to reveal the Innovator
Inaugural Product Awards Show: Enterprise Finalists After more than a year of careful deliberation, it's time to reveal the Enterprise
Justworks Product SVP on Product Expansion (Part 2) As product managers, we're always looking at ways to improve our business through
Zillow fmr Product Lead on Low-Velocity Products (Part 3) Unlike many products that you use every day, low-velocity products present
Google Product Lead on Data Products (Part 3) One of the toughest challenges for product managers is deciding what to do with specific
Zillow fmr Product Lead on Low-Velocity Products (Part 2) More than any other factor, the most interesting aspect of managing
Google Product Lead on Data Products (Part 2) One of the most exciting aspects of working with data products is being able to create
TechCrunch fmr Product Lead on Legacy Products (Part 3) When managing legacy products, it can be difficult to weigh the pros and cons of
Flatiron Health Product VP on Building Trust (Part 3) Throughout your career, I'm sure that someone has said that the key to building
TechCrunch fmr Product Lead on Legacy Products (Part 2) The approach to take with evaluating the future of legacy products starts with
Flatiron Health Product VP on Building Trust (Part 2) Every startup faces the same challenge when it comes to building trust - you
Venmo Product Lead on Building Your Product Career (Part 3) When thinking about building my product career, I've always been drawn to new
Venmo Product Lead on Building Your Product Career (Part 2) My product career took a few interesting turns after moving on from my
Alexa fmr UX Product Lead on Building Voice Products (Part 3) In many ways, the best practices for creating voice products that
Alexa fmr UX Product Lead on Building Voice Products (Part 2) Today, we interact with voice products on virtually a daily basis. It's
Headspace Product VP on Voice Technology (Part 3) Going beyond the rapid adoption of products that are powered by voice technology, it's
Headspace Product VP on Voice Technology (Part 2) When you think about the devices that you use every day, voice technology now plays a
Growth Products: Generating Revenue, When To Scale In my career, I've focused mostly on enterprise products. Unlike consumer-facing
Three Product Analytics Tools For Large-Scale Businesses After going through some trial and error with prototyping, it's time to start
Great Product Design = All About Your Users When I think about product design philosophy, the most important point of emphasis for
The Present & Future of Mobile Dating Apps Today, the ways in which people find love are changing rapidly through mobile dating apps.
Three Product Testing Tools For Large-Scale Businesses With new technology continuing to push disruptive innovation, the importance of
Driving Productivity With Lean Product Teams Today, product teams are running leaner for a variety of reasons. From moving with greater
Facebook AR/VR Lead on Effective Product Design (Part 3) While product design is a highly creative function, it's important to establish
Facebook AR/VR Lead on Effective Product Design (Part 2) One of the biggest hurdles that product managers face in understanding product
Prototype Best Practices: From Interviews to V1 Today, we have the luxury of being able to test a new prototype with input from millions
Crossing The Chasm Leader on Product Launch Planning (Part 3) Once you've completed your product launch pre-work, it's time to review how
Three Rapid Prototyping Tools For Large-Scale Businesses Every product manager loves to try new things out. Once your roadmap is set up,
Crossing The Chasm Leader on Product Launch Planning (Part 2) Once you've figured out "where you are," the second product launch
Growth Products: Staying Ahead Of The Competition In the app world, competition has never been higher. Any time you set out to launch
Floodgate Founder on Building For Growth Products (Part 3) If you're working at a startup, I'm sure that you're plotting your path for
Defining Greatness As A Product Manager Every product manager has an opinion on what makes a great product. To me, it starts with your
Floodgate Founder on Building For Growth Products (Part 2) More so than any factor, value creation is the number one driver for building
Diversity & Inclusion In The Workplace Throughout my career, I've been very passionate about promoting diversity and inclusion in the
Three Roadmapping Tools For Large-Scale Businesses Just like we learned as little kids, we need to learn to walk before we can run. The
Nordstrom Tech SVP on E-Commerce (Part 3) Through the years, conversion rate tends to be the most common measurement for e-commerce
Medium Product VP on Skills For Product Managers (Part 3) Through the years, I have conducted a deeply (un)scientific survey of product
Nordstrom Tech SVP on E-Commerce (Part 2) While e-commerce brings advantages to the purchase experience, there are plenty of
Stripe Lead Product Manager on Managing Product Managers (Part 3) In my experience, picking the right manager is critical for product
Medium Product VP on Skills For Product Managers (Part 2) Think about it – everything we work on involves some aspect of the scientific
Stripe Lead Product Manager on Managing Product Managers (Part 2) Time management is critical to becoming a successful product leader. As
Vimeo fmr GM on T-Shaped Skills (Part 3) While having a broad range of skills is important for product managers, we all need to find an
Vimeo fmr GM on T-Shaped Skills (Part 2) I like to describe being a product manager as being like water - you end up filling in all the
Expedia fmr Product VP on Design Thinking (Part 3) Since I launched Migo, I have operated in the unique world of "mobility as a service"
Productivity: Building Your Work Stamina This past March, I moved on from my role at Shopkick to Brilliant Home Technologies, and have
Expedia fmr Product VP on Design Thinking (Part 2) I realize that the paradox of choice presents several challenges. It is a concept that
Gainsight CPO on Product Management (Part 3) The introduction of the Saas model has completely changed the priorities for product
Box CPO on Product Design (Part 2) More so than any best practice that our community has developed, I think Silicon Valley has figured
One Kings Lane Product VP on Career Roadmap (Part 3) In building your career roadmap, it takes time to define your vision and assess your
Rover CTO on Product Management (Part 3) We're halfway through the 14-point checklist! As I mentioned before, there's nothing wrong
Instagram Product Head on Product Design (Part 3) At its core, Instagram's product design must reflect the needs of our community.
Rover CTO on Product Management (Part 2) Before creating an implementation plan, I use a 14-question checklist to frame up the
Instagram Product Head on Product Design (Part 2) As I mentioned earlier, square-format images are the foundation for Instagram's
Coinbase CPO on Design Thinking (Part 3) Are you familiar with ”crypto kitties?” These are collectible items based on crypto
Jet.com fmr VP on Product Design (Part 3) While it’s important to understand what not to do with designers, there are also plenty of
Coinbase CPO on Design Thinking (Part 2) Today, our global financial system supports billions of people every day. While we are very
Jet.com fmr VP on Product Design (Part 2) Through the years, I’ve asked product designers to share horror stories about business
Snapchat Product Lead on Product Management (Part 3) Unlike other services, product management teams who build platforms are faced with
While this can be advantageous for many disciplines that require “being in the zone,” or having long focused periods of uninterrupted
Slack Product Lead on Growth Products (Part 3) It is important to understand where empathy fits in the process of developing growth
Snapchat Product Lead on Product Management (Part 2) Most people who work in product management share many of the same responsibilities.
YouTube Product Lead on Team Building (Part 3) Effective communication is an essential skill for team building and maintaining positive
Slack Product Lead on Growth Products (Part 2) You can use data to track growth, but data on its own will never explain why you are
Asana VP on Product Design (Part 3) Have you ever worked on a product design team that struggles with priorities? If you don’t have a
YouTube Product Lead on Team Building (Part 2) One of the terms that I am passionate about is “growth mindset.” This is a concept
Fitness Product Manager on Launch Strategy (Part 2) You’ve probably heard the phrase “always be shipping.” This is the best place
WEconnect CEO on Mobile Product Design (Part 3) While WEconnect was made for recovering addicts, we found an opportunity to add addiction
Google UX Lead on Design Thinking (Part 3) We have an ethical responsibility to guard our well-intentioned products and users against bad
Asana VP on Product Design (Part 2) There is a study that focuses on first use experiences and the factors that affect user adoption. In
WEconnect CEO on Mobile Product Design (Part 2) People who are in the first 28 days of recovery do not function at the same level as a
SoulCycle VP on Product Management (Part 3) Even with hiring new talent and using data to make better decisions, SoulCycle was still
SoulCycle VP on Product Management (Part 2) When I started at SoulCycle, the company did not have an analytics team. We would ask
Google UX Lead on Design Thinking (Part 2) We do our best to bring great products into the world through the design thinking process.
Google Product VP on AI Product Design (Part 3) Looking at the evolution of AI product design, machine-based approaches are being
Google Product VP on AI Product Design (Part 2) After selling Virage and starting a new career path, I came across a new product called
GoPro fmr Product VP on Product Marketing (Part 3) The rise of user-generated content from GoPro products created a huge global audience
GoPro fmr Product VP on Product Marketing (Part 2) Great content is the foundation for GoPro’s success. Through the years, our product
studioRed Founder on Product Design (Part 3) When I started out in product design, a famous designer told me, “if you learn how things
NYT Leader on Product Development (Part 3) Within our portfolio, the cooking product highlights our product development process from
studioRed Founder on Product Design (Part 2) When you look at product design, our primary focus has to be the end user and delivering a
NYT Leader on Product Development (Part 2) Our parenting product is the newest addition to our portfolio. It’s a great example of how
mParticle Founder on Product Design (Part 3) Customer data usage is a hot topic. For example, the recent Facebook scandal with Cambridge
Amazon Music Leader on Product Design (Part 3) When you look at product design for media services, there are two ways in which users
Nyotron Product Lead on Cyber Security (Part 3) I visited Japan recently and found that I was relating a lot of their culture to product
mParticle Founder on Product Design (Part 2) When you start your own business, your team can’t only focus on the outcome or the end
Stitch Fix Product VP on Product Roadmap (Part 3) Creating a product roadmap has always been a challenge. As product managers, you need
Amazon Music Leader on Product Design (Part 2) One challenge that we face in the product design process is identifying service gaps and
This article was originally published on Pragmatic Marketing’s blog by instructor Steve Gaylor Communication is
Nyotron Product Lead on Cybersecurity (Part 2) The day-to-day routine of a security product manager makes a huge impact in everyday life.
Stitch Fix Product VP on Product Roadmap (Part 2) You are probably asking yourself, what is the best tool for me to use in creating a
1) Using a testing approach that’s unnecessarily heavy David (Principal & Founder, Redshift): One problem I see a lot is people
Wevr VR Product Manager on Virtual Reality (Part 3) As product managers, I think it’s important that we keep some universal best
Quartz Product Head on Team Building (Part 3) Once you have gone through your team building transformation, the final stage for
Quartz Product Head on Team Building (Part 2) When it comes to team building, data is only as good as your process. For example, we used
I still remember my previous boss telling me… “It’s the first time you’re a Product Manager. Make sure you launch products
Wevr VR Product Manager on Virtual Reality (Part 2) Unless you’re a VR product manager in the field, people don’t realize that
HR Leader on People Management (Part 3) Building great culture through people management is not an intellectual exercise. It comes down
Convoy CPO on Product Development (Part 3) Over the course of your product development process, you will accumulate technical debt from
So what’s so special about voice and these conversational experiences? How did we end up here? Well if you think about it, voice
Box CPO on Impact at Best Scale (Part 3) There are two features that make an impact at best scale and prevent common issues that
HR Leader on People Management (Part 2) The dynamics within a family are much different than they are with a team at work. With your
Atlassian fmr Head of Growth on Growth Products (Part 3) In a perfect world, growth products sell themselves at a very low price. This is
Convoy CPO on Product Development (Part 2) After using experiments to create impact, you need to evaluate costs associated with your
Box CPO on Impact at Best Scale (Part 2) For me, there are two foundational pillars of building a culture that helps teams launch
Atlassian fmr Head of Growth on Growth Products (Part 2) When I started at Atlassian, my number one question was “how are we going to
This article was originally published on Amplitude's blog by VP of Product Justin Bauer How to organize your team is one
Learn about the necessary soft skills for product managers in this guide: Table of Contents What are soft skills for product
Netflix fmr VP on Brand Positioning (Part 3) Through the years, Netflix’s brand positioning has remained very consistent and clear.
1stdibs CPO on Career Path (Part 3) When looking at your career path, the focus should not be on where you are today. Instead, you need
1stdibs CPO on Career Path (Part 2) When your strengths and needs evolve beyond your current role, it’s time to start looking for a
Netflix fmr VP on Brand Positioning (Part 2) There are many ways to unpack and organize brand positioning. Using Netflix as an example, I
This article was written by PTC contributor Anjali Jameson Here’s how it used to play out for me.... Over a period of a month or two, I
Fitness Product Manager on Launch Strategy (Part 3) During the early stages of launch planning, a product manager should identify clear
8Ninths CEO on Virtual Products (Part 3) When looking at virtual products, the visual aspects of the experience usually come to mind
8Ninths CEO on Virtual Products (Part 2) More so than any category, augmented reality (AR) products are the fastest growing segment of
Etsy fmr CPO on Growth Products (Part 3) There are many ways to drive revenue with growth products. Sometimes, it’s not only about user
Apple Music fmr VP on Product Design (Part 3) When I start working with a new product design team, the first question is “what does
Etsy fmr CPO on Growth Products (Part 2) Every business has different goals in mind when they launch growth products. At LinkedIn, we
Apple Music fmr VP on Product Design (Part 2) As product leaders, we’re all competing for attention within the same audiences.
Economics Expert on Product Markets (Part 3) People turn to the middleman because they are viewed as a trusted nexus in a product market
HuffPo Fmr Product Head on Product Design (Part 3) As news organizations have shifted their focus toward online content, the industry has
Economics Expert on Product Market (Part 2) Every business transaction has a cost. The combination of these costs from all sides of a
HuffPo Fmr Product Head on Product Design (Part 2) In recent years, tools for reach have completely changed the ways in which people
This article by Johnathan Lucky originally appeared on pragmaticmarketing.com, your go-to-tool for all things
Box fmr SVP on Enterprise Software (Part 3) Back in 2005, Box was founded by two high school kids named Aaron Levie and Dylan Smith. At
When Steven spoke, I remember distinctly that the Product Management function at Microsoft was initially formed to bring order and
My first real job out of college was with Fujitsu, a $50 billion company. I thought I’d be there for 35 or 40 years. I figured I’d
Box fmr SVP on Enterprise Software (Part 2) By the start of the 21st century, the landscape for enterprise software began to shift and
General Assembly CPO on Product Management (Part 3) Working with your product management team, there are a number of ways to solve for
General Assembly CPO on Product Management (Part 2) When you think about friction, it normally comes across as a negative. However, there
I think the meaning MVP has been kind of bastardized. A lot of people now use it as justification for including lots of features that
How To Create Collaboration At Scale Collaboration can come in many flavors. We may call it Slack, Hipchat, Google Drive, Office 365 or
This article was originally published on mironov.com by product leadership guru Rich Mironov in August 2017. In a well-run
This article by Rich Nutinsky originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe
I love a good debate. You know that saying “playing devil’s advocate?” I’m pretty sure it applies to me. The instant I’m
Your Guide To Team Building 101 The answer is anything and everything that is needed to get the product out the door and keep your users
This article was originally published on mironov.com by product leadership guru Rich Mironov in May 2017. This article explains why
Would you want to be the smartest person in the room? What if you had the choice between that and having the most emotional intelligence
This article by Diane Pierson originally appeared on pragmaticmarketing.com, your go-to-tool for all things product. Subscribe now! I
When I meet product experts, they almost always say they rely on data and analytics to give them the hard evidence needed to build
In our careers, we face a different variable - which is how our role as a product manager is perceived. I’m not referring to a
Shortly after training, I had a meeting with customer support. The conversation went something like this: “We have this terrible error.
This article was originally published on mironov.com by product leadership guru Rich Mironov on August 8, 2017. His article is a
studioRed Founder on Product Design (Part 2) nWhen you look at product design, our primary focus has to be the end user and delivering a
Building Workplace Software Why do we have different standards for our tech products dependent on context? Why do we expect beautiful
We're super excited to announce that WeChat has partnered with Products That Count to boost our community. WeChat is kinda the
This article originally appeared in the Huffington Post at this
This article originally appeared in the Huffington Post. Mobile products are with us all the time. They're embedded in our lives on
This article originally appeared in the Huffington Post. Check it out here. In the mobile revolution, user behaviors and technology
This article originally appeared in the Huffington Post here. Sometimes, mobile products appear so simple that they feel
This article originally appeared in the Huffington Post. Over the past five years, I've interviewed thousands of Silicon Valley
This post originally appeared in the Harvard Business Review. A growing number of publicly traded consumer internet companies are
Three is my favorite number. Three little pigs, three Cs of relationships, three musketeers. According to Wikipedia, it's a writing
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Building Great Products Behavioral economists provide a framework to understand when and how people make errors. As product managers,