In just one month we award the best products of last year at the upcoming 2021 Product Awards, and the competition is outstanding, to say the least. For the next two weeks, we are sharing the nominees in each stage for product managers to vote on who they think truly owned 2020. Make sure you’re registered to find out who wins, but first, let’s vote for the nominees.

The Nominations for The Design Stage

Digital transformation is what drives the Age of Product, and companies accelerated at incredible rates last year, despite its inherent challenges. The Design Stage of the product lifecycle is where a product team translates ideas into user experience designs. See the full list below, and don’t forget to check out our incredible sponsors, Heap, Bluedot, and Mighty Capital.


Design Interface: Design easy to use, intuitive user interfaces that delight customers.

  • Whimsical 
  • Miro
  • Mural
  • Jamboard
  • Stormboard
  • StoryboardThat
  • Invision Freehand
  • Moqups
  • Marvel
  • FreeMind
  • MindMeister
  • Padlet
  • LucidChart (LucidBoard)
  • BlueScape
  • Stormboard
  • Conceptboard

Drive Conversions: Design customer onboarding experiences that drive conversion through the funnel. 

  • WalkMe
  • Intercom
  • LeanPlum
  • Appcues
  • User.com
  • ProductBoard 
  • Pendo.io
  • Skilljar
  • Sleeknote
  • Userlane
  • Proof
  • Chameleon
  • Userpilot
  • Hopscotch
  • Drift
  • Totango
  • Wistia
  • Inline Manual
  • TourMyApp
  • Nickelled

Iterate & Research: Rapidly iterate, gain user and stakeholder feedback, create prototypes, and prepare for development.

  • Figma
  • JustinMind
  • Mockflow
  • Balsamiq
  • Axure
  • Adobe Comp
  • Sketch
  • Invision 
  • Proto.io
  • Marvel 
  • Fluid UI
  • Webflow
  • Origami
  • UXPin
  • Gravit

Refine & Collaborate: Use stakeholder feedback to collaborate and distill ideas in order to refine product design.

  • Invision 
  • Zeplin 
  • Framer X
  • Mockplus iDoc
  • Flinto
  • Rapid UI
  • Hype 3
  • Principle
  • Atomic
  • Mason
  • FeaturePeek
  • Adobe Illustrator
  • Maze.design
  • Webflow
  • Principle


2021 PRODUCT AWARDS SPONSORS