Are you looking for product management books? Here are the top books we selected this year! Also, check out last year’s book choices! These are books that every product manager should read according to the product executives that drive our network’s product conversation.
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Product Management Books on Marketing
Never Split The Difference by Chris Voss
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
Marketing Made Simple by Donald Miller
This guide from New York Times bestselling author Donald Miller is a must-have for any marketing professional or small business owner who wants to grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Crossing the Chasm by Geoffery A. Moore
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings.
Books on Product Management Best Practices
The Infinite Game by Simon Sinek
From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.
Make Peace With Anyone by David J. Lieberman PhD
Make Peace with Anyone is the first book that shows readers how to quickly resolve any situation, no matter how long it’s been going on, or how many people are involved. The techniques and psychological strategies presented here are simple, easy to understand and work…fast.
Mindset: The New Psychology of Success by Carol S. Dweck, PhD
From the renowned psychologist who introduced the world to the “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.
Books on Building Great Products
Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?
Creative Selection by Ken Kocienda
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
Books on Building a Strong Team Culture
Primed to Perform by Neel Doshi & Lindsay McGregor
Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture and track improvements over time.
Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”:
• Box 1: The present—Manage the core business at peak profitability
• Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation
• Box 3: The future—Convert breakthrough ideas into new products and businesses
In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.
About the speaker
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.