Video 
November 10, 2018
Let’s face it – product managers have the best job in the world. I say that because we get to blend taste and science every day. In other words, we sit at the intersection of multiple disciplines. From marketing and design to engineering and data science, our role brings all of these functions together in making great products.
As product managers, it’s important that we lean into the mix of all these disciplines. For example, you should learn from your peers in other functions in order to develop a greater understanding of their expertise. From reading about design and technology to attending business conferences, we can all learn from getting out of our “product bubble” on a regular basis.
Furthermore, I highly recommend watching documentaries and reading novels. Part of becoming a successful product manager is to get into the head of someone who isn’t like you. As a result, you’re able to get outside your comfort zone and flex your “empathy muscle” in relating to an audience that is completely new to you.
Most importantly, product managers must be curious about our customers. We are all focused on making products to help people. However, you have to realize that this process is not about you – it’s about everyone else.
In addition, you must remember that your customer is not like you at all. With this, it’s critical to talk with a customer at least once a day to ensure that you understand their needs. From answering customer services tickets to visiting customers at home or at work, product managers need to connect with customers on a personal level.
Along these lines, the best product ideas come from repeated interactions with customers. In other words, they do not come from brainstorming sessions at your office. Through exercising curiosity, product managers are able to be more open and truly understand their customers’ preferences.
Using an example from my time at Advent, we visited a client who was using one of our money management products. We noticed that the account managers had sticky notes all over their monitors. When we asked why, they said that the sticky notes were used to stay on top of daily trades. As a result, we developed a brand-new solution to complement our existing product that digitized their trade management.
In summary, product managers need to get out and listen to others. Simply put, we don’t have all the answers as a product expert. Instead, you need to be ready for things to come to you.
Big ideas drive creation of amazing solutions, using data from testing bold hypotheses to take product design to the next level.
Operating with inclusiveness enables product managers to reach their peers and customers with greater effectiveness through active listening.