Netflix fmr VP on Brand Positioning

  • Video Video
  • March 30, 2018
Gibson Biddle

NerdWallet, Board Observer, Executive-In-Residence Product

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Brand positioning must be clearly established to launch successful products and instantly connect with customers in a meaningful way.

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Gibson Biddle
NerdWallet, Board Observer, Executive-In-Residence Product

Gib Biddle is the fmr Netflix VP Product Management and is currently the NerdWallet Board Observer and Executive-in-Residence for Product. He joined Netflix as VP of Product in 2005. In 2010 Gib became the Chief Product Officer of his next startup, Chegg, a textbook rental and homework help company that went public in 2014. Today he’s an adviser, speaker and guest lecturer at both Stanford and INSEAD.

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