Podcast 
December 12, 2018
Mark has deep experience (1) bringing new B2B products to market, (2) leading early-stage sales and business development, and (3) conducting user research. He has conducted 1,200+ user interviews over the past 10+ years building and selling new products (software and hardware). Mark runs MondayKarma.com, a blog to help WashU students learn how to land their first job from alumni that have already landed theirs.
The success of growth products is driven by customer engagement and retention in order to create a sustainable base of active users.
Prototype creation starts with figuring out the lessons you want to learn through testing by users who have a vested interest in your product