Podcast 
July 1, 2020 The Nudge, CEO
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John Peterson is the CEO of The Nudge, which is a planner friend in your pocket. He studied computing and economics at UCLA and began his career as a growth analyst for American Airlines, helping them understand the behaviors of university students. He has since built and sold a financial portfolio generating tool called 9 Financial and spent several years as a growth consultant and freelance growth hacker. Three years ago, he founded The Nudge with his sister.
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Christina is a product leader with a passion for crafting. After six internships and four years studying computer science at the University of Waterloo, she found product management. After a few years of building a foundation in execution, she launched her first product at BlackBerry in 2011. Since then she been hooked on crafting new digital things ever since. Her efforts on growth and mobile helped propel Yammer towards acquisition. Following that, Christina headed up product at early stage companies twice. Currently she’s at Credit Karma where she is the leader for new product initiatives. When she’s not crafting products or podcasting, you can find her reading, cooking, working on her fitness, or channeling her inner Martha Stewart.
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.
Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
Personalization drives greater connectivity with customers, but methods don't follow the same rules in all industries or categories.