Are AI agents the future of marketing? In this podcast hosted by Nacho Andrade, Postscript Chief Product Officer Chiara McPhee will be speaking on generative AI’s future in marketing automation. Chiara shares insights from her entrepreneurial background and how agentic AI systems could revolutionize how brands communicate with customers, offering a glimpse into the next frontier of marketing technology.
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Show Notes
- Postscript aims to make SMS the top revenue channel for e-commerce merchants
- Generative AI’s future in marketing automation can create smarter, individualized marketing messages
- Product managers should focus on finding creative ways to say “yes” to customer needs
- Depth of domain expertise is crucial when developing AI prompts and models
- Agentic AI systems could autonomously make marketing decisions in the future
- Emotional intelligence is key in understanding customer feedback beyond surface-level requests
- Product leadership involves mentoring and helping team members grow
- The McKinsey Horizons framework helps structure product development across different risk levels
- Successful product managers are “chameleons” who can communicate across different departments
- AI has potential to free marketers to focus more on creative strategy
- Customer insights come from recognizing patterns across multiple conversations
- Technical, MBA, and entrepreneurial product managers each bring unique skills
- Startup experience can be valuable in developing adaptable product management skills
- Incremental testing and holdout experiments are critical for proving marketing effectiveness
- Empathy in AI models can handle sensitive customer interactions remarkably well
- Product teams should be comfortable with rapid technological changes
- Listening deeply to understand the “why” behind customer requests is essential
- Specialized product roles are important for addressing different business horizons
- Generative AI represents a once-in-a-decade technological shift
- Building successful AI products requires a combination of technical skill and domain expertise
About the speaker
Chiara McPhee is the Chief Product Officer (CPO) at Postscript. As CPO at Postscript, she oversees the company's product strategy and development roadmap, recently rolling out new AI experiences that help e-commerce marketers make more money. Before joining Postscript, she was the VP of Product at Dutchie, and on the leadership teams at Twilio and SendGrid. Prior to that, she was the Co-founder of Bizzy.io, where she was part of the first all-female co-founding team to be backed by Y Combinator. She holds an MBA from Stanford GSB, where she focused on entrepreneurship, and went to undergrad at Duke University.
About the host
Nacho is an Evangelist for all things product, advocating for innovation, diversity, and building amazing products. Nacho has spent over 10 years in product roles ranging from startups to enterprise in industries like education, healthcare, finance and gaming.