Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! “It doesn’t have to be this way. And it needs to stop,” says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.
About the Video:
October 25, 2016