Product Expansion: Avoid These Drivers

  • Article Article
  • February 25, 2019
Camilla Velasquez

Justworks, SVP, Product and Marketing Strategy

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Justworks Product SVP on Expanding Product Lines
Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

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Camilla Velasquez
Justworks, SVP, Product and Marketing Strategy

Camilla Velasquez is SVP of Product and Marketing Strategy at Justworks - providing an all-in-one HR and Benefits product for SMBs. Camilla came to Justworks from Etsy, where she was Director of Product, Payments Products & Multi-Channel Sales. Prior to Etsy, she was a Director of New Product Development at American Express and held roles in business development. Camilla is a graduate of Cornell University and lives in Brooklyn, NY.

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Product Expansion: When To Go Forward

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

Justworks Product SVP on Product Expansion

With product expansion, companies leverage their brand equity to launch new solutions that broaden their customer base.