Introduction
We recently sat down with Credit Karma Associate Director of Product Management, Christina Lucey, to discuss her role on the Product Awards Advisory Board. Her focus for the awards is ‘Building’ and what it takes to execute a product. We cover what that means for product managers and what can make the build phase of product management award-winning.
These are the four stages of building a product:
Building a Product & Executing an Idea
“Good planning without good working is nothing.” – Dwight D. Eisenhower.
As a product manager, you need to assess how you’re doing compared to the plan that was set forth from the start. From there, you can decide if adjustments are needed and then communicate and document those changes to your team. Lucey believes that a good product manager cannot create a plan that has time, scope and quality all set in stone. One of those aspects must be flexible for a team to hit its goals.
What Does a Product Manager Contribute to Building a Product?
Every member of a product team has value to add to a project and it’s important to understand what role the PM will have in a build. Different experiences can lead to unique contributions to a product build. A product manager can contribute to a build and use the collective brainpower of their team to create the most value in a product.
Building Your Team
Product managers don’t just build products, they build teams. The process of building a team includes sourcing and connecting with potential candidates for a product build, assessing the talents available to the team, hiring the best people for the task at hand and then growing the team as the project requires.
Establishing a Culture
A team is not complete once a new hire is brought into the fold. Just as important as finding the right people is building a culture.
Here are questions to ask when developing a culture:
- How do you work?
- What are the accepted norms?
- What are your values?
- How does the team come together?
Building a product is only one aspect of product management. Just as important as following and adjusting the plan is how the team is managed and cultivated. Not to mention the contributions of the PM themselves.