Product VP on Driving Product Velocity (Part 3)

It should go without saying, but it’s important for product managers to broadcast victories and goals scored as much as possible. Still, you can distill product velocity down to something even more valuable. For example, ask teams to count their total shots, neutral results, losses, wins and big wins. Break it down by the entire team and each individual team as well. Then post the results.

During this exercise, I noticed:

  • We experienced plenty of losses.
  • The team that took the most shots had the most “big wins.”
  • The more shots you take, the faster you learn.

As a product manager, I saw 70 percent of the total value generated across the organization was coming from the big wins – which were only 4 percent of the shots taken.

Every shot we took had strong reasoning behind it to make us think it could score, but only 4% scored big. This convinced me that we had to take lots of shots. Furthermore, the faster you can take shots – your end results will be that much better.

Rocket Launch

Prior to this entire process – getting rid of mediocrity, avalanches and analyzing feedback – we were shipping 2-3 items a week. Afterward, we ramped up to 10-20. Then, after 12-18 months we were up to 150-200 items shipped per week, variance included.

We send out items, see if they generate value, and move on with those items. Now, with automation and automatic experiment generation, we’ve grown to 60K items shipped per week. Currently, we have 1.5 million live experiments on the site. In the end, we generate tremendous value.

Before all this, our team was in the doldrums, and it wasn’t the most exciting place to be. But by accumulating wins and gaining momentum, we pushed through.

Now we’re growing quickly, and we’ve seen a 30% quarter on quarter growth for two years. We’ve met our goals, and we’re investing again. The team is growing, and even more important is that we help drive some of the most important political movements in the world. We power people-driven movements to have more impact.

Here’s a summary. Remember to:

  • Be bold – Go all in. Align incentives.
  • Stay focused – Kill mediocre features. Do it fast.
  • Align – Take shots on goal. Set up avalanches.
  • Use feedback – Shout out victories from the rooftops. Review your shot success.

Product managers have a large influence in improving the velocity and capacity of their teams. There’s much more room for growth than you realize!


Click here for Part 1

Click here for Part 2

About the speaker
Nick Allardice, Product VP Member

Nick Allardice is the VP of Product at - the world’s largest and fastest growing dedicated platform for people power and social change. Prior to joining, he founded Live Below the Line - an international online campaign that fights extreme poverty. He held leadership roles at Make Poverty History, The Oaktree Foundation and OzGREEN. Nick is an Australian who splits his time between New York and San Francisco.

Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more Product VP on Driving Product Velocity

Driving product velocity requires analysis of features that aren't delivering at max capacity, eliminating them to focus on what's working

Product Velocity: Alignment Avalanche!

Creating product velocity is a function of creating alignment within your team to ensure that everyone is working toward the same goals.

Innovating With Low-Velocity Products

There's plenty of room to innovate with low-velocity products - solving complex problems with innovative approaches for customers.

Low-Velocity Products: Simplifying Complex Problems

Managing users and keeping them engaged is a significant challenge for product managers who focus on low-velocity products.

Zillow fmr Product Lead on Low-Velocity Products

Look beyond usage rate to understand the impact of low-velocity products, as they provide meaningful solutions to complex/expensive issues.

/ Register for Free

Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.