E-Commerce: Building Long-Term Loyalty

  • Article Article
  • March 30, 2019

Shutterstock Product VP on Igniting E Commerce Growth 1
Building customer loyalty involves driving repeat visits for purchasing customers and lowering acquisition costs.

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Shutterstock Product VP on E-Commerce Growth

The business of e-commerce is a funnel that utilizes a variety of channels to maximize purchase opportunities for a wide range of customers.

E-Commerce: Moving Through The Funnel

Driving users on e-commerce platforms to become customers requires planning to build purchase confidence through engagement milestones.

Nordstrom Tech SVP on E-Commerce

There are opportunities for retailers to leverage in-store experiences that complement online transactions, in addition to eCommerce