Jobs To Be Done: Story Mapping

Dare Obasanjo
Job story mapping is a key element in the jobs to be done theory. This simple approach shows the “why” determining customer satisfaction.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.

Read more

Jobs To Be Done: Disruption Strategy

An effective disruption strategy, jobs to be done theory breaks down process to capitalize on the competition’s weakness.

Microsoft Product Lead on Jobs To Be Done Transformation

The jobs to be done frame work enables brands to create solutions that are better, cheaper, faster to ultimately win marketshare.