Product Manager Launch Plan: New Features

  • Article Article
  • March 30, 2018

PTC Tim Roberts
Planning the launch for new features presents many challenges, from identifying new opportunities to measuring impact for customers.

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Product Manager 101: Always Ship, Rarely Launch

Product manager must balance large-scale launches with constantly adding new features to existing products in order to engage with users.

Mid-Stage Product Development

Product development uses a variety of techniques to identify opportunities for innovation and create new products to expand overall engagement

Product Launch Question 2: Which Opportunity Do You Attack?

Win your market with a successful product launch. Build momentum from early adopters to create long-term value with new customer segments