Fanatics, Vice President of Product Management
MemberSubha is the Vice President of Product at Fanatics, a groundbreaking and the world's largest sports commerce company. She is a seasoned product leader with over 15 years of omni-channel commerce experience in both large and small companies like eBay, Walmart.com, Upwork and start-ups like GiftNow (acquired by Synchrony) and Zenfolio As a seasoned Head of Product and Customer Experience, she has transformed emerging products to the industry leading businesses - be it Grocery at Walmart or the Enterprise business at Upwork. Subha is passionate about helping and working with startups and product managers and up-leveling the craft, especially in this AI-age. She is a product mentor to two leading start-up accelerators in the valley - 500 start-ups and Founders Institute and an advisor and angel investor. Subha obtained her MBA from University of Virginia's Darden School of Business and her Bachelor of Sciences degree with honors in Physics and Computer science from University of Delhi.
MemberDeveloping an effective GTM strategy is vital to the success of a startup - bridging the gap between product adoption and growing at scale.
David Noy talked in great detail about blue ocean product strategy and even defined what a blue ocean is during his webinar.
Building product strategy for scientific products requires deep knowledge of customer needs & niche context to understand motivations.