Microsoft Product Lead on Jobs To Be Done Transformation

The jobs to be done frame work enables brands to create solutions that are better, cheaper, faster to ultimately win marketshare.

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Jobs To Be Done: Disruption Strategy

An effective disruption strategy, jobs to be done theory breaks down process to capitalize on the competition’s weakness.

Jobs To Be Done: Story Mapping

Job story mapping is a key element in the jobs to be done theory. This simple approach shows the “why” determining customer satisfaction.