Nira CEO on Steps to Improve Customer Retention as a Product Manager (Part 2)

When it comes to the short-term of improving customer retention, there are two lenses—learn more from Hiten Shah in this blog.

What are the steps to improve customer retention? You have to talk about customer needs and benefits if you want to be customer-obsessed.

Hiten Shah, co-founder of several SaaS companies including FYI, Crazy Egg, and KISSmetrics, shares steps to improve customer retention.